What to put on a business card

9/20/2019

Using a business card is one of the quickest and easiest ways to exchange information. They can also be used to promote your business. So, having a great one can validate the legitimacy of your business.

A business card containing the right amount of information—together with a stunning design—can grab anyone's attention, helping your business stand out. However, what information should you put on it? What design translates to 'stunning’? Those questions are quite tricky to answer—but not impossible.

There are several factors you must take into consideration when creating a business card, which is what we're going to discuss in this article.

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Top 5 Effective Direct Mail Marketing Ideas For 2019

7/17/2019

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According to digital marketing experts, Americans are exposed to 4,000 to 10,000 different types of advertisements and marketing materials every day - and the majority of them come from digital platforms such as the television, radio, email, websites, and social media platforms. But despite this huge number of ads, less than a hundred of them actually pass through people’s “attention wall,” while only a handful really get remembered per day.

If you really want to make your mark and be remembered by your target audience, each advertisement you spend your money on must be creative, innovative, and memorable - and sometimes, this can all be achieved offline via direct mail campaigns.

Although most people spend the majority of their time online, the allure of checking your mailbox and looking through your pile of letters and packages still holds true up to this day, and this is why direct mail marketing is still effective. According to the Association of National Advertisers, direct mail yields a response rate that ranges from about 5 to 9 times greater than that of email, paid search, or social media - a higher response rate than any digital direct marketing medium.

A study also said that the brand recall was 70% higher for participants who were exposed to direct mail ads rather than their digital counterparts and even yielded a higher motivation score.

This only goes to show that direct mail marketing still has a place in today’s marketing world - even though sometimes it may feel like digital marketing is the only way to go. Here are some ideas to help get you started:

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HOW TO USE DIRECT MAIL MARKETING EFFECTIVELY

6/15/2019

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Direct Marketing involves presenting your products, services, or brand directly to your client without using an advertising middleman.

It includes everything from internet marketing, direct mail, telemarketing, face-to-face selling, and direct response advertising. Of all these, the method that has proven to be timelessly effective is direct mail marketing. This means that ignoring direct mail marketing and its proven effectiveness is almost the same as losing money on a daily basis.

For this reason, it is fundamentally important to implement direct mail marketing in your business and to do so in the right way.

Because just as a product needs to be different in order to stand out and lead to more sells, the direct mail marketing strategy you use also needs to be different if you want it to be memorable and effective. If you do the same thing everyone else in your industry is doing, you will struggle to take off.

That is where this article comes in. Here is how to effectively use direct mail marketing to boost your sales and overall business.

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