Top 5 Budget-Friendly Ideas to Promote Your Business With Print

11/17/2021

Business promotion is a crucial component of successful entrepreneurship. It’s the key to maximizing conversion rates, generating leads, and driving sales. While large organizations may afford to spend a large sum of money on marketing their business, many companies don’t get that opportunity.

Fortunately, there’re some highly effective yet budget-friendly ideas that you can follow to market your business. Here, we’ve handpicked five ideas to help you out.

1. Use Business Cards
Despite the emergence of several digital avenues, the traditional business card still plays an essential role in promoting a business. You can quickly get hundreds of them printed for much less than digital advertising methods. When you give business cards to your potential clients/customers, they usually place them in their wallets. When they require products/services similar to the ones offered by your business, your business card might be the first thing they see, and in turn, choose to call you. Just be sure to keep the design simple yet attractive and include your business name, website, and social media links. We can help you choose the right combination of illustrations, font, and color.

2. Choose Branded Packaging
In today’s world that revolves around brands, branded packaging can help your business stand out, develop a concise brand personality, retain loyal customers, and attract new customers. Companies that use stock shipping parcels and boxes typically look similar to their competitors, making their customers forget about them quickly. Therefore, it makes sense to choose branded packaging while incorporating some unique elements if possible. In earlier times, branded packaging was most commonly used by luxury brands, but today, any business can leverage its potential. When using branded packaging, it’s crucial for your brand to remain consistent. It means the packaging needs to reflect the same thing and communicate the same message as your business website and social media handles do. Contact us today to discuss your packaging and branding needs!

3. Opt For On-The-Go Branding
Does your business use a vehicle to carry out activities? If yes, it can give you a wonderful advertising opportunity. Delivery vehicles frequently drive past customers and arrive in front of their businesses and homes. Therefore, the appearance of the vehicle isn’t only a part of your brand. It may also be a customer’s first impression of your business. To make the most of this strategy, it’s a must to make your business’s delivery vehicles look like an extension of your brand, not a disconnected resource. Additionally, it should display consumer pain points that can be addressed by your business’s offerings together with your business’s website and contact information. Let's discuss options today!

4. Add Personal Touches
The addition of personal touches helps to humanize your business, which is a surefire way to win new customers and motivate existing ones to return to it. The best thing is that it doesn’t need to be expensive. You can create print materials that goes the extra mile. Whether you use flyers, brochures, or other kinds of printed marketing pieces, you’ll most likely always have some opportunities to add personal touches. Some common methods include sending well-designed thank you cards, printed discount coupons, branded stickers, and holiday cards.

5. Promotional Swag
Everybody loves swag and freebies. Promotional items range from low cost pens and pencils to high priced fountain pens and everything in between. They are great for matching your budget and promoting your business, services and products. The range of options is nearly endless and are sure to meet any taste and occasion. Reach out today or visit our online promotional items shop here>>

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GET YOUR BUSINESS AND PRINT MARKETING MATERIAL READY FOR THE HOLIDAYS (PART Ii)

10/27/2021

Welcome back! We hope that you’ve started implementing the strategies we’ve discussed in the “Part I” to boost the sales of your business during this holiday season.

Without further ado, we’ll dive straight into some more effective strategies.

Send Out Newsletters
While most of the businesses send out email newsletters, you can focus on printed ones. Recipients will be more likely to go through them thoroughly, while with email newsletters, most of them won’t even open them.
The objective of the newsletters should be to let the customers and prospects know how your business is doing while providing them with some valuable information. You can include information regarding new product releases and new services. To add extra value, you can mention discounts and coupons for the holiday season.
Learn more about our Newsletter printing capabilities and options >>

Use Presentation Folders
Presentation folders are one of those print marketing tools that can be used in multiple ways. First, you can place other print marketing materials, such as brochures, product catalogs, etc., inside these folders and hand them to your existing and prospective customers. It’ll help the recipients understand that you’re very organized and serious about the reputation of your business.
Once they’ve gone through the materials inside, they can start using the folders for keeping other important papers. This greatly helps with staying top of mind because, at that point, those folders become promotional products.
You can also ask your employees to use those folders, especially when they participate in trade shows, holiday fairs, and marketing events prior to or during the holiday season. They can even distribute some to capture the attention of other attendees.
Check out our presentation folder blog post here>>

Distribute Calendars
As the holiday season will be immediately followed by the new year, it makes sense to distribute calendars. It’ll help your business stay at the top of the minds of your customers all year long. And to boost sales during the holidays, you can include exclusive promo codes and remind the recipients of upcoming promotions while increasing customer awareness.
The best thing about calendars is that when they’ve made their way into a home or office, they’ll be on continuous display. It helps to ensure that your business’s name and other details will be noticed by the recipients and any other person who walks by.
There’re some important things to remember when designing a calendar. First comes choosing the pictures that’ll be included in it. These images should be part of a larger theme that relates to your business or its products/services. Second, they must be of high resolution to help the product stand out. Lastly, sometimes businesses include the name of their sponsors or other advertisements in their calendars. If you too want to do the same, ensure that those advertisements don’t make your own business information muddled up.
Contact us for your custom printed calendar or other calendar options >>

Hand Out Printed Testimonials
Potential buyers will naturally like to know that your business actually has happy customers. Print out the testimonials of existing customers and case studies about how they experienced using your products/services and distribute them among your target audience.
You can always have them available on your business website, but many people want to have a tangible way to find out how a business is doing. This can be particularly true for older customers, who either cannot figure out websites or don’t prefer to use the Internet.
Contact us for your custom printed testimonial options >>

Wrapping Up
When advertising the products/services, be sure to try to capture the attention of last-minute shoppers that contribute to a significant portion of holiday sales. One effective way to do this is to add catchy taglines to the print marketing materials that you want to distribute in fairs or marketing events prior to the holiday season.

Get your Business and Print Marketing Material Ready for the Holidays (Part I)

10/13/2021

With the impacts of the pandemic have become minimized this year, business owners get a great opportunity to boost sales during the upcoming holiday season. As per the National Retail Federation, at least 40% of customers begin their holiday shopping by October’s end. So, it’s time to pay attention and get your business ready, and you may bring home a better share of the profits.
While it’s a must to ensure that you’ve got adequate inventory and enough staff on hand to offer seamless customer service, it’s also equally important to plan your marketing strategy. From printed marketing materials to seasonal product labels, you should take care of everything.

Here’re some effective ideas to use printed materials that can help your business be bustling during the holidays.

Send Personalized Invites To Your Target Audience
Organizing a special holiday event to promote your new products and sending personalized invites, especially to your target audience, is a wonderful method to boost sales during the holidays. It not only helps to spread the word about your products but also to build your business’s reputation. Sending personalized, physical invites will make the invitees feel special for sure.
Check out our Postcard Printing Services here>>

Leverage Every Door Direct Mail (EDDM)
Offered by USPS, EDDM lets you send direct mail collateral on certain mail routes. It’s one of the most effective methods to communicate your message to your customers in a particular geographical area. The postcard is a very effective piece of collateral.
Whether you prefer to send standard sizes or choose a large version, vibrant postcards with a robust call to action will make a strong impression and bring results. The team at DFW Printing can do it all for you - from helping with design and choosing the right postcard to printing and sending it you - you don't have to 'lift a finger'.
Check out our Direct Mail Services here>>

Use Custom Postcards
Announce the sales using custom postcards as handouts in-store or at events or send them by direct mail. You can also put these postcards in boxes and bags from in-store purchases. Adding sales announcements to shipped orders placed before the holiday season is another effective idea as well.
To make this method really effective, it’s important to create a compelling offer and write a compelling message to entice the recipients to take action desired by you. Keep in mind that the postcards don’t necessarily need to carry a large paragraph of message. Sometimes, the entire message summed up in a single line or just the special offers can do wonders.
Check out our Postcard Printing Services here>>

Send Out Custom Brochures
Brochures are effective and popular tools to spread the word about your business affordably and quickly. High-quality printed brochures with beautiful images not only can tell an attractive story of your business but also help to make them feel interested in its products or services.
When creating the brochures, it’s important to figure out what information the audience needs to know. Using engaging images and simple graphics is an effective idea to capture the customers’ attention quickly. Finally, the message should be short and sweet so that they don’t get bored or lose focus.
When it comes to custom brochures, we can help you decide on the paper type, size, and folding options.
Check out our Brochure & Flyer Printing capabilities here>>

Closing Thoughts
When it comes to boosting sales during the holiday season, proper scheduling is important for effective marketing and promotion. Therefore, you should use important dates and events (Small Business Saturday, Thanksgiving, etc.) to organize your marketing efforts and plan your promotions.

Be sure to check that out our coming Part 2 of this series to learn some more effective strategies.

Why Businesses Should Have Printed Annual Reports Instead Of Digital Ones

9/20/2021

Each year, businesses need to provide an annual report to serve two purposes – informing the company’s shareholders about the activities it has performed over the last year and reporting important financial information to the government.

When it comes to creating the annual report, many business owners face a dilemma – should it be printed or published online.

As we’re approaching the end of this year, it’d be wise to make the decision now and initiate the process. In this post, we’ve jotted down the major pros and cons of both digital and printed annual reports to help you decide on the right one for your business.

Printed Annual Reports

While it may seem like an old method to have your business’s annual report printed, it offers some unparalleled benefits.

It’s an undeniable fact that digital spaces have become cluttered. The recipients of the annual report may need to spare a considerable amount of time to find it in their inbox. On the contrary, they can check out printed annual reports anytime and from anywhere.
Top-tier print service providers have the ability to transform bland and boring annual reports into engaging ones with the help of innovative design styles and materials. Such additions lend the annual report a collectible value, increasing the business’s goodwill.
Creating printed annual reports takes considerably more time and effort than publishing digital ones. These additional efforts demonstrate that you’re serious about your business’s growth, which is typically considered a positive indication by potential investors.

However, the process of creating printed annual reports involves some difficulties as well.

The report has to be engaging enough in terms of graphic design and other elements, which require professional expertise. It means, in almost all cases, your business would need to hire a reputable print service provider for the job.
Printing annual reports usually costs significantly more than publishing them digitally, and you’d also need to factor in the mailing costs.

Digital Annual Reports

Here’re some unique advantages of having digital annual reports.

You can quickly create a digital annual report, thanks to the availability of free and paid tools.
Digital reports can easily be shared with others without bearing any additional cost. For non-profit organizations, this is a cost-effective way to attract more philanthropists.

Let’s take a look at some major disadvantages of digital annual reports.

There’ll be a high probability of the shareholders or potential investors not getting thoroughly involved with the report. This is simply because most people tend to skim online content.
Free digital annual report makers often lack the features required to create truly captivating content. Therefore, you may either need to hire an expert professional or go for paid tools – both of which cost money.
It may not be possible to send out digital annual reports to every intended recipient. This is because there’re still lots of people who aren’t tech-savvy or don’t have stable Internet connections.

How to Decide Between Printed Annual Reports and Digital Ones?

As now you’ve got a clear understanding of the advantages and disadvantages of both formats, it’s time to make the final decision.

Basically, the decision should depend on your business’s objectives and the report’s intended recipients. For example, if you want the report to be accessible to the general public, going digital should be your best bet. But again, you must consider the legalities as well in terms of meeting your business’s legal obligations to disclose sensitive information.

Printed annual reports will be your best option if you’re planning to provide potential investors with something tangible. It’ll also be
advantageous for older shareholders, in particular, who often don’t trust the Internet.

Ideally, you should maintain a mix of printed and digital annual reports and send them to appropriate recipients depending on their requirements.

How Printed Materials Can Help to Expedite the Process of Getting Back to Normalcy

8/30/2021

As we’re heading back to normalcy after the pandemic, it’s time to start leveraging the true power of printed materials again. It’s a fact that printed materials have always retained a distinguished place when it comes to communication. Therefore, these are probably the best methods to fast-track the process of reviving the charm of pre-COVID times.

If you’re wondering how printed materials can help to accomplish this goal, this post will help you get a clear idea of their effectiveness.

Value of Printed Materials in attracting Clients

Printed marketing materials can help your business regain customer trust and improve footfalls. But you’ve to follow some strategies that are quite different from the ones you’ve used during COVID.

Choosing marketing materials wisely

As printed marketing materials can take different forms, it’s a must to use each of them appropriately. For instance, if your business is trying to build a stronger local presence and targeting people in your community, local newspaper advertising would be the best method.

If you’ve already developed a more specific audience, you should use brochures to provide detailed information about the products/services. Distributing business cards and leaflets among potential customers would be a good idea to capture new leads.

Modifying outreach strategy

We’ve seen during the crisis that different people react to situations differently. There’s no magic formula or tool that will always help to improve your sales. Therefore, it’s best to include understanding, awareness, and empathy in your business’s outreach strategy.

For example, you should start off with an empathetic message to demonstrate that you’ve been thinking about your customers and now you’re looking forward to working with them again. Another effective idea is to offer an incentive such as a coupon code when sending mailings. It’ll incentivize both the present customer base and potential leads to use your business.

It’s also important to inform the customers/clients how they can access your business’s products/services. For instance, if you’ve started offering curbside pick-up, tell them it’s easy and quick. Finally, if you’ve created a business website to offer products/services, be sure to send a QR code or link to your website.

Value of Printed Materials in Educational Institutions

As kids are gearing up to join back the school environments physically, schools should also start planning on how to effectively use newsletters/newspapers to keep students engaged and motivated. Here’re some key things that can be accomplished using these materials.

Providing information

One of the key objectives of school newsletters/newspapers is to provide important information to both students and parents. They clearly mention various school activities such as volunteer opportunities, trips, school clubs, etc. They also include specific dates on upcoming events to help families plan accordingly.

Fostering connections

Quite naturally, parents would be eager to know about the specific happenings around classrooms and schools. Schools can provide updates or short notes about recent lessons and activities to build a strong connection between home and classrooms.

Schools can also ask parents to share their feedback on their kids’ learning experiences in the new normal. Asking for suggestions would be another effective idea to improve parental involvement in school activities.

Wrapping Up

As you can see, printed materials can do wonders when it comes to successfully dealing with the world after COVID. But creating attractive, engaging, and thoughtful printed materials isn’t an easy task. You must partner with a team of experts to meet your objectives and make the most of your investment. And the best thing is, whether you’re trying to attract clients or help students remain motivated, such a team can provide you with lots of effective ideas to achieve your goals.

Benefits of postcard mailings

7/23/2021

With an overwhelming number of businesses using digital marketing these days, print marketing has emerged as an effective conventional mode that triggers nostalgia and even brings several advantages. Unlike digital campaigns that need to cut through online noise to get seen and remembered, print marketing materials like printed postcards can help your business get the attention it deserves by letting it reach and get noticed by a much larger number of people, who’re or could be interested in your offerings.
If you haven’t thought of using postcard mailing services for your business until now, it’s time to do it today by finding a reliable print partner. Here are some benefits printed postcard mailings can bring to your business:

Welcoming clients back after COVID-19
Things are finally looking promising as COVID-19 restrictions are being eased, and people are going outdoors again. With printed postcard mailings, you can welcome your customers back to your store, restaurant, etc. while allaying any fears they may have about their safety. From your store’s changed timings, if any, to the new safety measures that you have implemented, the frequency with which your store and its high-traffic areas are sanitized, and the steps your buyers need to take to shop safely, your printed postcards can briefly mention them all. Such postcards would bring your customers’ confidence back in your commitment to their safety, thus encouraging them to buy from you in person. And if they like what they see after their in-person visit, they could even talk about your business with friends, family, neighbors, etc., or on social media to get more people interested in your products and/or services.

An economical option to attract high readership
Printing your business postcards and mailing them would cost a little. You can reduce the costs further by choosing bulk postcard printing and mailing services. Even when you have a handful of postcards to print and mail, they’ll still cost a lot less than first-class letters. Additionally, postcards are almost always read by their recipients, who take in the message they display as soon as they reach their hands. Compared to long-copy letter packages that are costlier, you could even choose the economical alternative of double-card mailings of subscriptions to make the most of your printed materials.

Precise messaging to complement your online presence
Thanks to their limited space, postcards need to have concise messaging. Thus, when you print and mail postcards, you'll have to keep your message focused with a strong CTA (call-to-action) embedded in it. Such direct, to-the-point messaging would ignite your readers' interest and make them visit your website, blog, or social media networks. You can then try to convert these leads into sales with special offers, discounts, etc. You could even use printed postcards with QR codes to promote new products and/or services in-store, which your recipients can scan to avail of special offers and discounts. Such QR codes embedded in your printed postcards can also be used to entice your readers into checking out your online presence.

Measurable ROI
It is extremely easy for you (as the sender) to track how successful your postcard promoting endeavors are. You can know accurately how many postcards were mailed and the number of new leads, requests, or deals they generated. Consequently, you’ll have an idea if this type of marketing campaign works for your business or not. You can even use it to test several products to see which ones convert the best. And you can do these without needing to learn difficult analytics for tracking your results.

Final words
Printed postcards are easy to print, irrespective of whether you need a few copies or a bulk amount. Their mailings are simple to schedule as well since you can send your prospects a series of printed postcards at three, six, or eight-week intervals. So, contact a reliable postcard printing and mailing service today to give your business the much-needed fillip.

Visit our Mailing Service Page here>>

WHY SUMMER IS A GREAT TIME TO THINK ABOUT PRINTING

7/2/2021

If you own a business, perhaps you think summer is the time to take it easy as things are likely to slow down. But you can’t be farther away from the truth. With summer in its full force and the COVID-19 shutdowns finally easing, this is the perfect time to tune up your workflows as well as marketing and sales to position your business favorably. And to make the most of a competitive advantage before you head into the fall season, you need to think about your business printing needs and act fast.

Why focus on your business printing needs now?

According to a survey conducted by CNBC and SurveyMonkey related to small businesses, 64% of entrepreneurs and SMBs were found to be confident of their businesses' capability to survive for over a year under present business conditions, as the wave of shutdowns and other problems triggered by COVID-19 have started to ease finally. Compared to the first quarter’s 55%, this rising percentage indicates good times ahead. The survey also revealed that 34% of small business owners remarked about the present business conditions being good. This rise in percentage, compared to last quarter’s 29%, too spells hope. But with these statistics that stand testimony to the upbeat vibes business owners have, you should also get ready for the tough competition to claim your market share. After a long lull, things are improving this summer and your business should be ready with appropriate and adequate print marketing materials as well as promotional items to woo back both your existing and potential clients.

How can your business benefit from printing services this summer?

As people have started going outdoors to enjoy summer activities and take a break from being cooped up at home, your business has the right setting to get noticed with customized printed marketing materials. Be it posters, banners, or billboard advertising materials, having a reliable print partner for your business can help you in numerous ways. From letting you reinforce your business authority and versatility to grabbing eyeballs and attention, enticing people into checking out your offerings, and even buying from you, well-planned and beautifully designed printed materials can do all these and much more.

Even when you have a considerable presence online, you shouldn’t shy away from investing in a reliable printing service this summer. By complementing your digital content, printed materials for your business like product catalogs, direct mailers, postcards, magazines, newsletters, etc. can boost people’s interest in your offerings and even drive traffic to your website and social media profiles. You could also include social media icons, hashtags, or QR codes into your printed materials this summer to blend your digital and print marketing campaigns. Since the longevity of your business print materials significantly exceeds that of your digital advertisements and contents, staying on top of the mind of your customers and being recalled easily would further benefit your business.

Promotional Materials are another aspect you can explore this summer!

To get new customers into the fold, printed promotional materials are another aspect you can explore this summer. Be it apparel, office supplies, golf or soccer promotional products, or COVID-19 supplies, asking your print partner to print them, which are then distributed at strategic locations could be a wise way to create some buzz for your business. These promotional materials will ignite the recipients’ interest in your offerings, make them check out your store or website, and even buy, if they like what’s on offer. And if you can woo them to become your steady customers, they may even do some word-of-the-mouth publicity among their network and on social media sites to make more people interested in your business and its products and/or services.

Wrapping up

Most businesses have been affected badly during the wild pandemic ride we’ve had. But things are changing for the better now. That’s why instead of putting a brake on ordering printed materials for your business, you should jumpstart your slow or stalled marketing plans with customized print materials to race ahead of your competition.

Read more here:

Best Way to welcome back your customers after the pandemic
How Promotional Items breath new life into your Business

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Restaurant Menus
Promotional Items

Best ways to welcome back your customers safely after the pandemic

6/7/2021

For a huge number of businesses, the year 2020 was the most difficult one to sustain. As people locked themselves in their houses and flocked to online solutions, traditional businesses that weren’t quick to adapt their strategy lost consumers to online storefronts. However, things are slowly getting better now with states relaxing some rules and allowing traditional businesses to reopen.
If you too are planning to reopen your business or have already opened the doors, you must be thinking of strategies to win back customers. Check out these ideas to let the world know that your business is back again.

Let your customers know of your cleaning regimen

A lot of customers are still cautious about visiting physical stores. Therefore, your marketing activities must include strategies to encourage them to come back. Keeping the current anxiety associated with COVID-19 in mind, it’s a must to keep your store clean and follow public health guidelines. Remember that if the customers see something unhygienic in your store, it won’t take much time for the negative impression to go viral. And this is certainly not the image you wish to project about your business. So, strictly follow the guidelines issued by the CDC and your state health department, and let your customers know that you’re doing it. Consider using big signage and standees, and have the details of your cleaning regimen printed on them clearly. It’ll help your customers remain assured that you’re doing everything to protect them from the virus.

Share if something has changed

The ‘new normal’ has brought changes to almost everything associated with physical stores and hence, your customers won’t be surprised if your business has done something similar. However, the most important thing is communicating these changes to your customers clearly. Create banners and signage to inform them of the changes. Things you may want to mention include the maximum number of people you’re allowing in the store at a time, whether or not you’re accepting electronic transactions only, if you’re having senior hours, among others. Having changes in these times of uncertainty is absolutely normal. But if you don’t communicate these to your customers, they might assume that your business is still operating as it was doing in the pre-COVID situation, which might lead them to go elsewhere.

Reconsider the pricing

These days, many of your customers might be looking for employment opportunities and hence, they’ll be the first ones to notice if the prices go up. So, why not provide special offers and offer discounts where possible? It’ll automatically help to increase consumer footfall while helping them save. If you’ve already done something similar or are thinking of doing it, contact a reputable printing company today to get innovative, eye-catching ideas to communicate your offers to the customers using printed materials.

Leverage customer touchpoints

Whether your business is selling products/services both offline and online or just online, be sure to leverage customer touchpoints to let your existing customers know that you’re reopening the doors. When selling products/services online, ensure that every confirmation email includes the news. If you’ve customer service representatives, ask them to tell every caller about the reopening plans.

Closing thoughts
In addition to spreading the word, be sure to reward your loyal customers who’ve been buying from your business during the restrictions. Think of unique methods to thank them for their continuous patronage using signage and banners while letting them know of the reopening plans. While the present time is full of uncertainty, the above-mentioned ways should help your business win back lost customers in a warm and healthy manner.

Other Blog Posts that you might like:

Reviewing the Real Importance of Using Presentation Folders

5/12/2021

When it comes to distributing your business information, you rely on digital channels these days. Your potential clients can quickly learn about your business by visiting your website or social media pages. But what would happen if you’re going to see a client who has limited access to digital channels? How would you let him/her know of your company’s backstory, products/services, testimonials, and other crucial information? That’s precisely where traditional marketing tools like presentation folders can come to your rescue. And this is just one of many situations where professionally printed presentation folders not only serve essential purposes but help to establish your professionalism as well.

If you still haven’t started using presentation folders for your business yet, continue reading, and you’ll realize the true importance of this effective marketing tool.

Why your business should start using presentation folders right away

Here, we’ve jotted down three key benefits of using presentation folders that should help make up your mind.

Keep your presentations/documents organized

You’ve prepared a killer presentation for your business and printed it. But by the time you reach a client’s office, it’s all crumpled because you shove them into your briefcase. Your client notices that and immediately considers your business as unprofessional. However, when you use presentation folders, you can stay assured that everything is properly organized and securely kept. All you need to do is focus on your presentation or meeting.

Help your business stand out

When you send out information about your products/services or business proposals, you can maximize the impact by using branded presentation folders. Your clients probably receive lots of similar documents every day, and in case you cannot differentiate your business, yours will probably go unnoticed. But when you utilize branded presentation folders to send documents, the recipients will most likely notice them, which will help your business outshine the competitors.

Help to promote your brand

Since presentation folders are generally printed in A4/A5 size, you’ll get enough space to put your business’s logo, slogan, mission, and vision on them. You can also have them printed using your brand’s colors and mention your contact information on the covers. People who see the folders at meetings or conferences will get a clear picture of your business. They’ll remember your business after the meeting/conference even if they forget your presentation. And some of them might become your clients when they need products/services that your company offers.

Why presentation folders should be one of your primary marketing materials

By now, you’ve probably become convinced about using presentation folders for your business. Let’s see what makes these folders different from other marketing materials.

They represent your business physically

When you hand a nicely printed presentation folder containing important documents over to one of your prospective clients, it creates a great first impression of your business. It helps to strengthen the professional facet of your business and establishes a personal connection as well, which often leads to business relationships.

They are cost-effective

Presentation folders can be used for various purposes – from organizing documents for meetings/conferences and keeping public relations materials to gifting them as promotional items and utilizing them as complete marketing kits. So, by investing in high-quality presentation folders, you can fulfill a multitude of objectives. Moreover, when you partner with a top-tier printing house, you may get those folders at great prices, which means you can achieve your marketing goals without spending a fortune.

Wrapping up
As you can see, presentation folders let you show the best side of your business whenever you bring them along, which’s half the battle. So, make them an integral component of your business’s marketing effort today, and you should be able to see the ROI pretty quickly.

DFW Printing offers a wide variety of presentation folders - different sizes and custom imprints inside and out, business card slots and custom coating are available - contact us today to discuss your presentation folders!

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How Promotional Items Can Breathe New Life into Your Business

4/28/2021

Many business owners overlook the power of promotional items thinking that they don’t have enough potential to increase sales. However, the truth is, these simple items have more power than many other marketing strategies. If you too belong to the above league and have been spending heavily on marketing and advertising without any significant result, it’s time to change your strategy.
In this post, we’re going to show you the factors that set promotional items apart from other marketing materials and the key benefits that you can enjoy by using them.

Why promotional items make your marketing strategy more effective

Here’re the key factors that help you understand why businesses love gifting promotional merchandise.

They create a long-lasting impact

If your potential customers cannot even recall your brand, would it be possible for them to buy from you? Of course not, no matter how much you spend on advertising! And that’s precisely where promotional items allow you to outshine your competitors. When you choose relevant articles that can be used by your customers regularly, they’ll be able to remember/recognize your brand immediately whenever they need your products/services. While achieving this kind of instant brand recognition usually takes several strategies and considerable investments, promotional items make the process fast, cost-effective, and much more manageable.

They help in target marketing

You can always advertise your products/services on billboards, television, or social media to place them in front of a broad audience. Still, you won’t be able to focus on your target audience specifically. But with promotional items, you control the distribution and ensure they reach people who might be particularly interested in your products/services. This leads to a more effective marketing strategy and better ROI.

They help to build customer loyalty

Having a loyal customer base is the ultimate goal for any business owner. You need a robust pool of customers who’ll remember, recognize your brand and come to you whenever they need something related to your business. Instead of spending a hefty amount of money on other marketing materials, you can quickly build your customer base by using affordable yet highly effective promotional items. However, remember that you’ve to provide your customers with high-quality promotional merchandise to accomplish this goal. By gifting premium quality products, you can ensure that your customers will remember you as a good, customer-centric business.

Top benefits of using promotional items

Now that you know what makes promotional items different from other marketing merchandise, it’s time to understand their key benefits.

They are inexpensive

Most small and medium-sized businesses don’t have the budget to conduct a large advertising campaign covering all the media. But it doesn’t mean that they cannot achieve their marketing goals. Inexpensive promotional items give you the perfect opportunity to reach out to your target customers. And if your business has the budget, you can invest the excess amount to improve your core business operations. Moreover, if you hand out unique promotional products, the recipients will tend to use and keep them for years. By making a minimal investment, you’re creating a commercial that the recipients will regularly see along with their family and friends at least once.

They can be used like a business card

Just like you hand out your business card to introduce your business to potential customers, promotional items let you do the same but bring much better results. These products won’t be thrown away as people usually do with business cards. Instead, the recipients will be using them and remember your business for months and even years.

Closing thoughts

Hopefully, by now, you’ve made up your mind to focus on promotional items. Just be sure to create ones that reflect your business’s mission and vision and are helpful to the recipients. So, make a small investment, start handing promotional items out to your target customers, and let them do the trick.

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