For a huge number of businesses, the year 2020 was the most difficult one to sustain. As people locked themselves in their houses and flocked to online solutions, traditional businesses that weren’t quick to adapt their strategy lost consumers to online storefronts. However, things are slowly getting better now with states relaxing some rules and allowing traditional businesses to reopen.
If you too are planning to reopen your business or have already opened the doors, you must be thinking of strategies to win back customers. Check out these ideas to let the world know that your business is back again.

• Let your customers know of your cleaning regimen
  
  

A lot of customers are still cautious about visiting physical stores. Therefore, your marketing activities must include strategies to encourage them to come back. Keeping the current anxiety associated with COVID-19 in mind, it’s a must to keep your store clean and follow public health guidelines. Remember that if the customers see something unhygienic in your store, it won’t take much time for the negative impression to go viral. And this is certainly not the image you wish to project about your business. So, strictly follow the guidelines issued by the CDC and your state health department, and let your customers know that you’re doing it. Consider using big signage and standees, and have the details of your cleaning regimen printed on them clearly. It’ll help your customers remain assured that you’re doing everything to protect them from the virus.

• Share if something has changed
  
  

The ‘new normal’ has brought changes to almost everything associated with physical stores and hence, your customers won’t be surprised if your business has done something similar. However, the most important thing is communicating these changes to your customers clearly. Create banners and signage to inform them of the changes. Things you may want to mention include the maximum number of people you’re allowing in the store at a time, whether or not you’re accepting electronic transactions only, if you’re having senior hours, among others. Having changes in these times of uncertainty is absolutely normal. But if you don’t communicate these to your customers, they might assume that your business is still operating as it was doing in the pre-COVID situation, which might lead them to go elsewhere.

• Reconsider the pricing
  
  

These days, many of your customers might be looking for employment opportunities and hence, they’ll be the first ones to notice if the prices go up. So, why not provide special offers and offer discounts where possible? It’ll automatically help to increase consumer footfall while helping them save. If you’ve already done something similar or are thinking of doing it, contact a reputable printing company today to get innovative, eye-catching ideas to communicate your offers to the customers using printed materials.

• Leverage customer touchpoints
  
  

Whether your business is selling products/services both offline and online or just online, be sure to leverage customer touchpoints to let your existing customers know that you’re reopening the doors. When selling products/services online, ensure that every confirmation email includes the news. If you’ve customer service representatives, ask them to tell every caller about the reopening plans.

Closing thoughts
In addition to spreading the word, be sure to reward your loyal customers who’ve been buying from your business during the restrictions. Think of unique methods to thank them for their continuous patronage using signage and banners while letting them know of the reopening plans. While the present time is full of uncertainty, the above-mentioned ways should help your business win back lost customers in a warm and healthy manner.

Other Blog Posts that you might like:
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• Why Your Business Should Put Up COVID-19 Signs
• Why Use Direct Mail Printing To Reach Consumers During Covid-19
• How Promotional Items Can Breathe New Life Into Your Business

When it comes to distributing your business information, you rely on digital channels these days. Your potential clients can quickly learn about your business by visiting your website or social media pages. But what would happen if you’re going to see a client who has limited access to digital channels? How would you let him/her know of your company’s backstory, products/services, testimonials, and other crucial information? That’s precisely where traditional marketing tools like presentation folders can come to your rescue. And this is just one of many situations where professionally printed presentation folders not only serve essential purposes but help to establish your professionalism as well.

If you still haven’t started using presentation folders for your business yet, continue reading, and you’ll realize the true importance of this effective marketing tool.

Why your business should start using presentation folders right away

Here, we’ve jotted down three key benefits of using presentation folders that should help make up your mind.

1. Keep your presentations/documents organized

You’ve prepared a killer presentation for your business and printed it. But by the time you reach a client’s office, it’s all crumpled because you shove them into your briefcase. Your client notices that and immediately considers your business as unprofessional. However, when you use presentation folders, you can stay assured that everything is properly organized and securely kept. All you need to do is focus on your presentation or meeting.

1. Help your business stand out

When you send out information about your products/services or business proposals, you can maximize the impact by using branded presentation folders. Your clients probably receive lots of similar documents every day, and in case you cannot differentiate your business, yours will probably go unnoticed. But when you utilize branded presentation folders to send documents, the recipients will most likely notice them, which will help your business outshine the competitors.

1. Help to promote your brand

Since presentation folders are generally printed in A4/A5 size, you’ll get enough space to put your business’s logo, slogan, mission, and vision on them. You can also have them printed using your brand’s colors and mention your contact information on the covers. People who see the folders at meetings or conferences will get a clear picture of your business. They’ll remember your business after the meeting/conference even if they forget your presentation. And some of them might become your clients when they need products/services that your company offers.

Why presentation folders should be one of your primary marketing materials

By now, you’ve probably become convinced about using presentation folders for your business. Let’s see what makes these folders different from other marketing materials.

• They represent your business physically

When you hand a nicely printed presentation folder containing important documents over to one of your prospective clients, it creates a great first impression of your business. It helps to strengthen the professional facet of your business and establishes a personal connection as well, which often leads to business relationships.

• They are cost-effective

Presentation folders can be used for various purposes – from organizing documents for meetings/conferences and keeping public relations materials to gifting them as promotional items and utilizing them as complete marketing kits. So, by investing in high-quality presentation folders, you can fulfill a multitude of objectives. Moreover, when you partner with a top-tier printing house, you may get those folders at great prices, which means you can achieve your marketing goals without spending a fortune.

Wrapping up
As you can see, presentation folders let you show the best side of your business whenever you bring them along, which’s half the battle. So, make them an integral component of your business’s marketing effort today, and you should be able to see the ROI pretty quickly.
 
DFW Printing offers a wide variety of presentation folders - different sizes and custom imprints inside and out, business card slots and custom coating are available - contact us today to discuss your presentation folders!

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Many business owners overlook the power of promotional items thinking that they don’t have enough potential to increase sales. However, the truth is, these simple items have more power than many other marketing strategies. If you too belong to the above league and have been spending heavily on marketing and advertising without any significant result, it’s time to change your strategy.
In this post, we’re going to show you the factors that set promotional items apart from other marketing materials and the key benefits that you can enjoy by using them.

Why promotional items make your marketing strategy more effective

Here’re the key factors that help you understand why businesses love gifting promotional merchandise.

• They create a long-lasting impact

If your potential customers cannot even recall your brand, would it be possible for them to buy from you? Of course not, no matter how much you spend on advertising! And that’s precisely where promotional items allow you to outshine your competitors. When you choose relevant articles that can be used by your customers regularly, they’ll be able to remember/recognize your brand immediately whenever they need your products/services. While achieving this kind of instant brand recognition usually takes several strategies and considerable investments, promotional items make the process fast, cost-effective, and much more manageable.

• They help in target marketing

You can always advertise your products/services on billboards, television, or social media to place them in front of a broad audience. Still, you won’t be able to focus on your target audience specifically. But with promotional items, you control the distribution and ensure they reach people who might be particularly interested in your products/services. This leads to a more effective marketing strategy and better ROI.

• They help to build customer loyalty

Having a loyal customer base is the ultimate goal for any business owner. You need a robust pool of customers who’ll remember, recognize your brand and come to you whenever they need something related to your business. Instead of spending a hefty amount of money on other marketing materials, you can quickly build your customer base by using affordable yet highly effective promotional items. However, remember that you’ve to provide your customers with high-quality promotional merchandise to accomplish this goal. By gifting premium quality products, you can ensure that your customers will remember you as a good, customer-centric business.


Top benefits of using promotional items

Now that you know what makes promotional items different from other marketing merchandise, it’s time to understand their key benefits.

• They are inexpensive

Most small and medium-sized businesses don’t have the budget to conduct a large advertising campaign covering all the media. But it doesn’t mean that they cannot achieve their marketing goals. Inexpensive promotional items give you the perfect opportunity to reach out to your target customers. And if your business has the budget, you can invest the excess amount to improve your core business operations. Moreover, if you hand out unique promotional products, the recipients will tend to use and keep them for years. By making a minimal investment, you’re creating a commercial that the recipients will regularly see along with their family and friends at least once.

• They can be used like a business card

Just like you hand out your business card to introduce your business to potential customers, promotional items let you do the same but bring much better results. These products won’t be thrown away as people usually do with business cards. Instead, the recipients will be using them and remember your business for months and even years.

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Closing thoughts

Hopefully, by now, you’ve made up your mind to focus on promotional items. Just be sure to create ones that reflect your business’s mission and vision and are helpful to the recipients. So, make a small investment, start handing promotional items out to your target customers, and let them do the trick.

DFW Printing Company is offering a huge selection of promotional items - click here to browse:

​If your business store in the Dallas-Fort Worth Metroplex is struggling to attract adequate foot traffic, you’re not alone. As businesses like yours try to navigate the uncharted territory in this pandemic-affected landscape, they’re realizing the importance of making their customers feel safe and informed to encourage them to step inside their stores. To do this, businesses are increasingly getting custom signs printed. If you too want to walk down the same road, consider printing custom COVID-19 signage from an experienced printer like DFW Printing Company.

If you think this is an unnecessary investment in these tough times, you can’t be farther from the truth. As customers are acting increasingly wary, it’s your responsibility to use printed signs, banners, posters, etc., to emphasize how you’re keeping your store or restaurant safe and healthy for both your employees and customers. At the same time, educating people about the protective and compulsory measures you’ve taken for entering your store is equally important to promote, thus showing your business’s responsible side to prevent the spread of COVID-19.

If you’re still not convinced why your business store needs custom signage to attract more footfalls, here are some reasons that could make you change your mind:
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• Promote your caring side: Your business needs to promote the steps it’s taking to ensure the health and safety of all your employees to make shopping a safe experience for your customers. For example, your store may have taken preventive measures like running a daily temperature check every day before allowing each of your employees inside the store, having set up a hand sanitizer machine for them to use, running periodic disinfection of the facilities and high-touch surfaces, or having a provision for employees to take sick leave if someone feels unwell or has been running a temperature since last night. By printing posters and banners that talk about such steps, your business can prove it’s doing all it can to keep the space safe and healthy.
• Keep your customers informed: Is your store offering only take-out services or curb-side pickups? Has your business opening and closing hours changed? Is it mandatory for all store visitors to wear a mask? Or practice social distancing? By making sure your customers have the right and adequate information via custom printed indoor and outdoor signs, banners, flags, window decals, floor graphics and decals, etc., you can let them know what you’re doing to protect them. This would boost their waning confidence in your business due to COVID-19 and encourage them to make in-person visits to your store. You could even use custom signage to educate your customers about preventive measures they can follow to stay safe from coronavirus like not standing too close to others (by putting up floor decals or signs to stand 6 feet apart), frequently washing their hands, wearing a face mask, or avoid visiting a crowded place, etc.
• Put up other important notices: If you’re hiring, you could put up posters, banners, signs, etc. to attract potential employees’ attention. To avoid your store from getting crowded with these job seekers, your printed signs could prominently display your business email where potential employees need to send their resumes to get shortlisted and be considered for an interview. In case you - as an employer, are covered under the FFCRA (Families First Coronavirus Response Act) and must provide paid sick leave and expanded medical and family leave under the FFCRA, you must put notices in a prominent place on your premises. This requirement can be fulfilled by choosing a reliable print partner to print these notices. 

COVID-19 requires a lot from businesses like yours. Let us be your reliable printing partner to get your custom signage created and put up to instill confidence in your employees and customers. 

https://www.dfwprintingcompany.com/blog/why-use-direct-mail-printing-to-reach-consumers-during-covid-19

​https://www.dfwprintingcompany.com/blog/why-you-shouldnt-overlook-the-power-of-custom-printing-solutions

Direct mail printing has come into the limelight over the last few months as it has proven to be an effective method to reach your targeted prospects. With the threat of COVID-19 still restricting people’s outdoor movements, your direct mail pieces could let you give your business messages a personal touch that you can’t do with your digital marketing campaigns. With online competition between businesses heating up to attract a few seconds’ attention of their target audience, direct mail printing in TX could be your road to fame. You’ll just need to partner with an experienced printer in the Dallas Fort Worth Metroplex to ensure your business gets the desired response from your direct mailers.

If you’re unsure of how responsive people would be to your direct mails and if they’ll be worried about the virus getting transmitted via such direct mailers, you can assure them that it’s completely safe. You can quote WHO and CDC, both of which mention no incidences of coronavirus transmission have been found to occur due to magazines, newspapers, letters, or packages. Right now, people locked away in their homes are not likely to venture out unless they have to. They’re worried and a bit confused when it comes to making buying decisions as not everything they’re bombarded with online may seem reliable. Thus, it’s the right time to reach these people with one of the most trusted business marketing materials – direct mailers. You’ll just have to hire an experienced printer in Dallas, TX  to blend creative designs with your concise, laser-sharp messages to elicit the desired response rates. 
If you’re still not sure why your business needs a printer in Plano, TX, for your direct mailers, here are some compelling reasons to consider:

• Complement your digital marketing campaigns well: If you already run digital marketing campaigns for your business, you can pair them with your direct mail campaign to boost the average response rate between 23% and 46%. By bridging the gap between your offline and online marketing, direct mailers designed by a leading printer in TX can significantly improve your business marketing results.·      

   

• Let you leverage multi-sensory response: Since direct mails are tangible, holding them in their hands and viewing them engages your recipients’ touch and sight senses, thus making them feel a connection to your brand. You may even add elements like sound or smell to stimulate a multi-sensory response and make your direct mailers create a deeper impact. The more senses your business mailers engage, the more would your message resonate with your target audience.

 

• Enjoy one of the highest ROIs: Though direct mail may not be everyone’s go-to solution, it gives you one of the highest ROIs among any advertising channel. As COVID-19 has hurt businesses badly, now is the time to invest your money wisely. When you invest in one of the leading and most reliable printing services in TX for your business, you can make the most of every dollar spent.

 

• Get noticed easily: Many businesses have stopped their marketing campaigns completely or decided to go slower to negate the impact of COVID-19. As a result, your prospects’ mailboxes are no longer full of direct mailers or other marketing materials. You can take advantage of this situation by sending them your direct mail that’ll have a much better chance of standing out easily and being eagerly read as people stuck in their homes are increasingly looking forward to their daily mails.

So, chuck your dilemma and hire our experienced printer in TX  for your direct mailers now!

Print is going to hold its ground in Plano, Texas, and everywhere else in the U.S. According to a 2020 Quocirca study, 75% of US respondents (who were IT Decision Makers) expected print volumes to remain the same or even rise compared to the pre-COVID-19 days. This makes it the right time to find a reliable and competent printer in Plano TX to meet your business printing needs. You may have reduced your print marketing budget in 2020 in an effort to stay afloat. Even though vaccination has begun, the threat of the COVID-19 still looms large. But this doesn’t mean you should put your magazine printing, small newspaper printing, direct mail printing, or flyer printing in Texas on hold. Rather, you need to find a printer in Plano, such as DFW Printing Company, for your local business that meets your business print marketing needs, lets you position your business ahead of your competitors, and contributes to your long-term growth.

With a competent printer in Texas as your partner, you can position yourself as a dependable business and enjoy the authority it brings that digital marketing can’t. By creating tangible printed materials like direct mail, catalogs, annual reports, and flyers, you can create a deeper level of engagement with your target clients and offer them a broader customer experience. These can prove quite effective to boost your business.

If you’re ready to plan your business print marketing budget for 2021, these are where you should allocate your precious dollars:

Direct mail
Compared to any other mode of advertising, direct mail response rates are 5 to 9 times higher. You can just add a name to your direct mail to boost its response rate by 135%. You can partner with a direct mail printing TX company to test your market and reach your target customers quickly and effectively before deciding to invest in more aggressive business advertising modes. Since direct mail is extremely personalized and evokes a sense of dependability and security, hiring a direct mail printing TX company is a good business decision to boost customer engagement and ROI.

Catalogs
Your target audience’s buying decisions can be significantly influenced by printed product or service catalogs, as this survey by the USPS (U.S. Postal Service) found. 72% of the respondents said the catalogs made them more engrossed in the retailer’s products while 84% bought an item after they saw it in a catalog. Investing in catalog printing would mean having an efficient customer retention tool in your marketing toolbox. That’s because people spend 15.5 minutes on average reviewing a catalog and are likely to retain them for several weeks.
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By asking your catalog printer in Texas to include visually-appealing images in your catalogs along with other innovative features like smells and textures, your business can stimulate your readers' multiple senses concurrently. This could stir up positive emotions in them, thus paving the way to their long-term association with your business.

Annual reports
Printed business annual reports can help your investors and stakeholders to review key financial and operating information, thus facilitating them to understand your business stability and even evaluate your growth potential. Additionally, choosing an annual reports printing company right here in Texas would let you showcase your corporate capability. This could encourage your employees to work as a cohesive team towards achieving a common business goal.

Flyers
Not each of your targeted customers may have visited your website or interacted with you via your social media channels. Reaching them easily and making them notice your offerings can be easier and faster by distributing professionally-designed and printed flyers.
You need to design your business flyers well to help your readers skim the important facts quickly. Ideally, keep your fonts bold and large for the key points and limit your color choice to two to three, thus avoiding messy, jumbled-up flyers. Above all, choose a reliable flyer printing service - such as DFW Printing Company - to ensure you benefit from a well-designed flyer with a high-quality print finish.

Are you ready to leverage these print mediums by hiring our expert printing services right here in the Dallas Fort Worth Metroplex? Don’t hesitate to contact us via phone, email or our online contact forms. ​

Read More:

TOP 7 IDEAS TO MARKET YOUR BUSINESS WITH PRINTED POSTCARDS & DIRECT MAIL

5 CUSTOM MARKETING MATERIALS YOUR BUSINESS SHOULD START USING

THE TOP 5 REASONS WHY YOU SHOULD USE PRESENTATION FOLDERS

​WHY YOU SHOULDN’T OVERLOOK THE POWER OF CUSTOM PRINTING SOLUTIONS

While direct mail campaigns are regaining their prominence these days, it’s essential to explore fresh ideas, especially when your prospects are getting inundated with marketing materials regularly. It’s important to understand that the pieces your business sends out don’t necessarily need to be traditional. Instead, trying out captivating ideas and content can do the trick when capturing the recipients’ attention. Here, we’ve handpicked four innovative direct mail campaign ideas and three examples from leading businesses that you can adopt and use after infusing your brand’s message.

4 Exciting direct mail campaign ideas

1.       Gift cards
Sending gift cards is one of the most effective ways to differentiate your business from its competitors. This approach typically performs better than sending offers or special discounts. The reason behind this is gift cards are usually considered free money. Consumers often spend more than their values when utilizing them, which essentially increases your business’s sales.

2.       Traveler kit
If your business targets top-tier executives, sending traveler kits could be an effective idea to keep them engaged. In today’s globalized business landscape, frequent travel for work has become common for most people holding high-level positions. Everyday items that the kit can contain include earplugs, hand sanitizer, grooming essentials, and a book of puzzles, among others. Of course, any of these can be swapped out for something that relates more to the recipients.

3.       Multiple discount coupons
Instead of sending only one offer to the recipients, why not provide them with a variety of offers/coupons? If possible, try to send multiple yet different coupons – from a specific discount on a fixed total purchase value to a certain percentage off of a particular product/service. It’ll naturally increase the chances of the recipients purchasing from your business. Additionally, the more coupons someone receives, the longer will be the shelf-life of the direct mail material.

4.       3D mailers
Rather than sending traditional two-dimensional mailers, it’s possible to surprise the audience with eye-catching three-dimensional materials. Though this approach typically generates a high response rate, it’s an expensive affair. There are two reasons behind this. First, it’ll require a professional design agency’s involvement, and second, the postage will most likely be higher because these are often considered parcels. But if your business can afford the additional costs, they’re undeniably well worth the investment.
Regardless of the idea your business wants to include in the next direct mail campaign, it’s essential to prioritize personalization. Personalization not only generates a feeling that the sender is speaking to the recipient directly, but it significantly increases the likelihood of them taking action as well.​

3 Outstanding direct mail examples

​1.       Stadium Shoe Box from Nike

Nike created these limited edition shoeboxes to motivate kids to join athletics. Once opened, the boxes offered a resemblance to a stadium. Moreover, a sound, similar to a cheering crowd, was also produced by those innovative pieces.​