How to leverage your event and organization with Print and Digital Marketing

6/30/2022

Whether you’re planning a live concert, holding an exhibition, promoting a fundraiser for your nonprofit organization, or hosting a church event, marketing is vital to your success. Events can help promote your company or organization, attract new clients or members and draw attention from your community. With the help of local newspapers and pamphlets you can ensure an enthusiastic audience will be in attendance.

Reach Out to Your Local Paper

Small local newspapers are always looking to fill their pages. Send your press release out as far in advance as possible, and include professional, high quality photos. Your article or advertisement should be concise, interesting and informative. Pitch to all the local newspapers in the cities surrounding your event to maximize your audience turnout. Similarly, if you are hosting a religious event you should reach out to your church. Churches often hand out bulletins after each service which include updates and upcoming events.

Reach Out to a Major Paper

Promoting your event in a major newspaper will be more difficult but by no means impossible. If you happen to have a celebrity involved in your event, see if they are willing to do some pre-publicity. Come up with a compelling story to make your event stand out. Provide the paper with professional, high quality photos and an intriguing event slogan.

Flyers and Brochures

Displaying flyers or brochures at businesses, welcome centers, and hotels in the area surrounding your event can help promote your event successfully. Hotels and welcome centers are always looking for attractions they can send their guests to during their stay. Events also attract guests which benefits them! Usually they have a flyer display in their lobby so asking to add your flyer can leverage your event. You can even post them around your city on bulletin boards! Here at DFW Printing we offer a wide variety of flyer and brochure printing and folding options and can ease the process by helping you choose the best one for your event. Once created, our team can assist in sending out flyers, brochures or event postcards. We will work directly with the post office to send your printed promotion to homes and/or businesses in the event’s area.

Create an Event Program

Creating an event program ensures your audience understands your event, provides them with additional information and sets the tone for what's coming. Programs are essential for concerts, exhibitions and performing arts theaters. With the use of eye-catching images and typefaces you can make certain their attention will be focused on the show. These programs are oftentimes the only take-home souvenir an attendee can bring back and remember your event by. At DFW Printing, we can provide you with expert feedback and a wide array of options for the look and layout of your program. Our expert printing team will make sure you get stunning and high-quality print products!

Digital Marketing

Marketing your event on social media and your company’s website establishes trust with your audience. Media presence provides credibility that will be helpful when pitching an advertisement to local and major newspapers. And if someone sees your event listed in the newspaper or on a flyer they might look it up online to learn more about your company or to purchase tickets. In order to hold a successful event, a strong social media presence is necessary.

Know Your Audience

One of the best ways to maximize event turnout is to understand what type of audience you want your event to attract. If you are hosting a religious retreat, conference or prayer service, reach out to your church's bulletin. If you are planning a concert with significant musicians, focus on pitching to a major newspaper. If you are holding an art festival or farmers market in your town - reach out to the local paper and nearby hotels! No matter what event you are organizing, DFW Printing is here to simplify and assist with the promotion and printing process.

Learn more about our effective marketing print materials:

Flyers & Brochures
Newspapers
Programs

Contact us to discuss your next event or printing needs!

5 Hassle-Free POS Marketing Strategies to Boost Sales

6/3/2022

POS marketing refers to a kind of sales promotion that you deploy on or around the checkout area. Its key objective is to entice the consumers to make additional purchases before they leave the payment counter.

With the help of thoughtfully crafted print materials, you can boost the sales of your business to a good extent. And the best thing is that POS marketing strategies can be used for a diverse range of industries.

In this post, we’re going to discuss five simple yet highly-effective POS marketing strategies to increase sales.

1. Use Signage to Showcase Special Offers
If you’ve got a particular product that isn’t selling well, promoting it at the POS can do wonders for your business. You can either give attractive discounts on such products or club them with other top-selling products. Try to come up with attractive signage that customers will truly notice and become interested in purchasing the products.

2. Use Printed Loyalty Cards
Introducing a loyalty program is a wonderful method to acquire new customers and retain existing ones. By demonstrating customer appreciation through printed loyalty cards, you can easily boost your business’s revenue.

To get inspiration for creating attractive loyalty programs, you can see the Starbucks Rewards program. Once you’ve identified the right program, you only need to showcase it at or near the POS to spread the word about it.

3. Give Out Printed Coupons
In case you’re launching a new product or a range of new items, you can print coupons mentioning their details and give them out to your customers at the POS. Those customers can share the coupons with their friends and family members.
There’re two key benefits of doing this. First, it can significantly improve your sales, and second, it helps to improve your brand awareness. However, the coupons need to be catchy enough to draw the attraction of the recipients.

4. Promote Printed Gift Cards
Not only are gift cards an excellent move to boost your business’s sales, but they’re extremely popular among customers as well. Your customers can give these cards to their family members and friends, who can use them to purchase from your store at their convenience.

However, you need to keep some important things in mind to maximize gift cards’ effectiveness. For instance, the entire contact information of your business needs to be clearly visible on them so that the recipients can easily find it. Their design should be simple yet eye-catching. It’s also important to mention the usage guidelines on them. This means mentioning what people can and cannot do using them.

5. Use Standees to Promote Upcoming Events and Contests
These days, many businesses frequently organize contests and other events to increase their sales and brand awareness. Instead of using a billboard or placing a television advertisement, you can use the POS to advertise them.

You can use beautifully printed standees to let the customers at the POS know of the events/contests. Just be sure to mention all the details and their entry guidelines to make participating in the events an easy affair.

Closing Thoughts
As you can see, you can use different print materials at the POS to take your sales to the next level. You can use a couple of the strategies mentioned above to evaluate their effectiveness based on your business strategies.

However, no matter which strategy you choose, it’s very important to partner with a top printing service provider like DFW Printing Company. This is because, without the experience and expertise of such a service provider, it might be very difficult to produce outstanding print materials at truly affordable rates.

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Top Printed Materials to Take Your Event Marketing To the Next Level

5/3/2022

While digital marketing has become highly popular, it has got some limitations as well. This is particularly true when we talk about large-scale events. Introducing your products and/or services to a larger audience cannot be successfully done without the help of the appropriate event marketing materials.

From driving demand and improving the knowledge of existing and potential customers about your products/services to engaging customers and building brand awareness – you can achieve a lot using event marketing materials.

Here, we’ve rounded up the top five printed materials that you can use in your next event. Continue reading to learn more about them and choose the ones that cater to your business’s needs the best.

1. Banners
If you wish to draw the attention of a large audience, banners are perhaps the most effective materials you can use at an event. Depending on the location of the event (indoors or outdoors), banners can be made of plastic, fabric, or paper. If you want to reuse them, you should choose a durable material.

It’s important to note that if you want a banner to replicate your business’s logo, its color and design need to match the original designs. Even if you want to introduce a new design, it should be aligned with your business’s vision and mission.

2. Signage
If you’re participating in a large event, it’s a must to use lots of signage to be placed at different locations across the venue. Not only will this help your business stand out from other participants, but it will help people get to your booth easily as well.

They must display your business’s name and logo, as well as any other information that may capture people’s attention. Also, they need to be clearly readable from a good distance and placed in locations where a large number of people can see them.

3. Brochures
Company brochures are must-have printed materials to be used at any event. These versatile pieces can carry all the important information about your products and/or services and your business. Another notable thing about brochures is that you can make them either plush or inexpensive, depending on your budget.

However, to get a return on the investment, you need to make them truly eye-catching. It’s also important to fill them with information that the recipients will want to read. Lastly, remember to include your business’s contact details so that people can easily reach it.

4. Business Cards
Business cards are perhaps the most cost-effective yet highly successful printed materials for any event. The best thing is you don’t necessarily produce business cards for every event. Once you have them in a large batch, you can use them in several events.

With a reputable printing services provider like DFW Printing Company by your side, you can conveniently produce attractive business cards. From choosing from a variety of papers, sizes, and finishes to going for particular shapes – you can have whatever works best for your business.

5. Presentation Folders
There’re two major benefits of giving out presentation folders at events. First, as their freebies, people will want to have them, which will improve your brand awareness. And second, people will use them on a regular basis. So, they’ll be reminded of your business continuously. Whenever they’re in need of something like your products/services, chances are they’ll contact your business in the first place.

Wrapping Up

While there’re several other printed materials that can be used for event marketing, the items mentioned above are tried-and-true ones. If you want to learn how we can help you in event marketing, visit our website to have a thorough look at our products.

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The Top 7 Tips for Your Postcard Marketing

3/23/2022

Direct mail evokes emotions, which is why investing in postcard marketing for your business is a great idea. A past U.S. Postal Service study found that 67% of US-based people stated direct mail is more personal compared to advertisements run via digital channels. A 2019 survey also found that 78% of marketers and executives considered branded, integrated, and personalized direct mail an extremely effective marketing channel.

No wonder why businesses – big, small, and those in-between, use printed postcards as their direct mail marketing weapon to acquire and retain customers. If you aren’t sure how printed postcards can help your business or need ideas to grab your target customers’ attention and compel them to take the desired actions, the following seven tips can help:

1. Clearance Cards
If you want to dispose of your old inventory and encourage people to buy them, which will help you make space for your new stock, you can use clearance postcards. You should create a compelling offer, print them on your postcards, and distribute them to spread the word about your clearance sale to entice people into buying from you.

2. Freebies and/or BOGO
People love freebies and products/services at a discount. Whether you want to drum up some publicity for freebies you plan to give away or provide BOGO (buy one get one free) deals, you can take advantage of printed postcards. Depending on your target recipients’ preferences, age, gender, buying habits, etc., you can create custom messages and persuade them to make the most of such once-in-a-lifetime deals.

3. Upselling and Cross-Selling
Both these can help you boost your sales and profits. While upselling involves offering your customers the choice to buy a product/service of a higher quality that’s typically more expensive than what they initially searched for, cross-selling is when you present them the opportunity to make additional purchases to go with their initial buy. Using printed postcards with appealing messages and targeted CTAs (call-to-action), you can encourage upselling and cross-selling.

4. Announcement of a New Store’s Opening
If you’re opening a new store, you can let your existing and potential customers know about it through printed postcards. Whether you’re expanding your business with the opening of a new store or have touched a milestone with it, you can create attention-grabbing postcards to let your target audience know about it and invite them to visit your new location. You can even use such postcards to notify the locals by distributing them in the neighborhoods of your store.

5. Coupon Cards
Almost everyone loves coupons as it helps them save considerably while buying the things they have wishlisted for long. You can use printed postcards to include a QR code or coupon code to increase the sales of some specific products in your stock. Such coupons cards should have the necessary information such as the promo code, product(s) featured in the sale, time and duration of the sale, store location (s), and exclusions, among others, to help your recipients make a wise choice.

6. Discounts on Special Occasions
Printed postcards are great ways to offer your customers discounts on special days like birthdays, wedding anniversaries, etc. By sending a customized discount card to suit the special occasion, you can set your business apart from the crowd by striking the right chord and strengthening customer loyalty. Such discounts will also boost sales by encouraging the recipients to buy something that’s often double or triple the amount of the discount you have offered.

7. Referral Programs
Printed postcards can be effectively used for customer referral programs. They’ll create a buzz about your offerings and even get new customers into the fold. With a bit of luck, you’ll be able to ramp up your client base considerably with very little effort.
With the ideas above, you can make the most of printed postcards to give your business a big boost.

Contact us today to discuss your postcard printing and mailing needs!

Read more:

https://www.dfwprintingcompany.com/blog/highly-effective-ways-to-use-postcards-and-direct-mail-for-your-business

https://www.dfwprintingcompany.com/blog/benefits-of-postcard-mailings

https://www.dfwprintingcompany.com/blog/how-promotional-items-can-breathe-new-life-into-your-business

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How Wearing Your Own Branded Apparel Will Help Your Business

2/24/2022

Wearing own branded clothing can leave a significant impact on any kind of business. Many people think that creating branded clothing with your company slogan or logo requires a good amount of investment.

However, the truth is you can have your own branded apparel beautifully created at a nominal cost when you hire an experienced company like DFW Printing Company for the Job. Even if your business has just started, you can start wearing your brand without making any considerable investment.

If you’re still wondering why you should explore this option, here’re some crucial advantages of investing in creating your own branded apparel.

It Extends the Reach of Your Brand

As a business owner, you may consider the surface of a jacket or shirt an advertising poster that beats many other advertising options. When your employees go out wearing your own branded clothing, they’re showing your company logo and name to lots of passersby on the street. Each set of eyes seeing your visual branding helps to make a lasting impression. Imagine, if you order one hundred t-shirts with your company logo and name on them, your business will potentially reach thousands of prospective clients.

It Helps Your Customers Get A Feel of Your Company Culture

People tend to do business businesses they know, and branded apparel gives them a glimpse of what a business is all about. Nicely printed apparel showing off your company’s slogan and logo subtly communicates its values and the quality of its products. This understated way of communicating your company culture through branded apparel can greatly help your brand garner lots of fans, some of which may eventually become your customers.

It Generates Interest in Your Business

People often think that branded clothing can only be afforded by large businesses. By wearing your own branded apparel, you’re helping your prospective clients/customers believe in your business’s trustworthiness and professionalism. As a result, they gain the much-needed assurance and confidence that your company is the right one to do business with.

It Makes You Feel and Look Good

When you and your employees put on your own branded clothing, it generates a sense of belonging. Even if your business has just started its journey, this sense of belonging shines through in whatever you guys do. This can positively reinforce prospective clients’ confidence in your business. Whilst feeling and looking good, you and/or your employees are also easier to identify, particularly in busy areas and large trade shows.

It Acts Like a Mode of Continuous Advertising

Whenever you and/or your employees are seen in public wearing your own branded clothing, your business is getting full coverage as well. All of you become walking advertisements for your business. This kind of clothing gives you a high degree of repeated exposure for a nominal cost. And in today’s world, this is a very difficult thing to achieve without investing a significant amount of time and money.

It Generates Trust for Your Customers

When wearing your own branded apparel, you and your employees are promoting that you take your job very seriously. This is of high importance when you’re working in unknown people’s homes or working with new customers where trust plays a crucial role. It’s absolutely essential that people receiving your services have peace of mind and feel assured, which makes them feel like they’re in safe hands.

Lastly, if you want to leverage the potential of your company’s branded clothing even more, you may consider distributing them to some of your loyal customers. By their very nature, promotional products like these engage customers more as they’re physical items and have utility. After all, your clients cannot put digital advertisements in a bag and put them on whenever they wish.

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Your Ultimate 3-Minute Guide to Leverage Printed Materials In 2022

1/19/2022

As you wrap up your company’s branding strategies using printed materials for 2021, the creative cycle starts all over again. You should wipe the slate clean and begin your 2022 planning.

However, with so many printed materials laid on your plate, it’s quite difficult and time-consuming to choose between them. But you don’t need to spend hours researching and brainstorming ideas to strengthen your brand’s position in the market.

Our team at DFW Printing Company has done all the hard work for you. Just read this blog post till the end, and you’ll get a fresh set of ideas on using printed materials to reach your business’s goals.

Plan for a Printed Annual Report

While a large number of companies publish their annual reports digitally, printed annual reports come with some distinct advantages. Let’s take a look.

Your company’s annual report may stick with the stakeholder who may pass it around to families and friends.
Your business leaves a stronger impression because many stakeholders still appreciate the tactile experience of a printed annual report.
More stakeholders may receive the annual report. It’s particularly true for those who may not have a stable Internet connection or aren’t tech-savvy.

Of course, there’re some key factors you need to consider when opting for a printed annual report. First, it needs to have a truly captivating design so the recipients don’t throw it as junk mail. Second, it’s a common belief that printing an annual report costs more than publishing the same online. However, when you have your annual report printed by a reputable company like DFW Printing Company, you don’t need to think about these.

Use an Assortment of Printed Materials for Event Promotions

Whenever you plan to attend tradeshows in 2022, you should utilize the opportunity to showcase your brand, and you can do this with a number of printed materials. When you take the initiative and time to prepare quality printed materials for event promotions, it greatly helps to improve your branding and your business’s network.

Here’re two printed materials you can use at any tradeshow:

Business cards: Business cards are simply essential for any business event because they appear with the potential to expand the client base and increase sales. They help you start conversations with potential clients and may kick-start the beginning of an attractive business relationship. And one of the notable things about business cards is that you can have them printed in a bulk volume in a fairly inexpensive way.
Exhibition stands: Whenever you’re exhibiting at a tradeshow, a high-quality display to accompany the exhibit is a must. By producing an attractive and creative sign, you can easily help your business stand out from its competitors. One major advantage of investing in quality printed materials for events is that you’ll be able to use them throughout 2022.

Invest In Spectacular Greetings Cards

By sending out eye-catching greetings cards to your existing and prospective clients, you can accomplish several goals simultaneously. First, it’s a wonderful way to remind people of your business. Second, they’re much more effective than digital cards because the recipients will most likely take a look at them. And finally, they help you foster a personal relationship that often leads to a long-term business relationship.

Once you’ve taken your pick from the above printed materials to be used in 2022, contact your local print service provider immediately. With all kinds of businesses gearing up to win more clients using printed materials, print service providers typically experience the busiest time in the entire year. Therefore, by contacting them and placing your order early, you should be able to save time and money and get what exactly you’re looking for to promote your business.

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EVENTS PRINTING

GREETING CARDS

ANNUAL REPORTS

Highly Effective Ways to Use Postcards and Direct Mail for Your Business

12/7/2021

Postcards are one of the most cost-effective formats you can leverage in direct mail marketing. Postcard marketing is also one of the most successful ways to improve your brand awareness, attract new leads, and increase sales.
However, figuring out innovative ideas to use postcards isn’t an easy task, especially when many businesses frequently use this marketing material. But you don’t need to invest your precious time and energy to develop the ideas as we’ve done the hard work for you.
In this post, we’ve rounded up a few practical ideas that you can try when sending out postcards and direct mail.

Special Offers and Discounts

Are you planning to give special offers or hefty discounts on a particular purchase amount? If yes, sending out postcards mentioning these deals can be an excellent way to make your target customers aware of them.

Postcards with Handwritten Notes

If you’re trying to expand your business or enter new consumer markets, you can use postcards to attract new customers from your targeted region. It’ll be a smart idea to offer some discounts to increase sales. You can also add a personal touch to the postcards by incorporating some handwritten notes related to your business or its products/services.

Event Reminders

You can always use social media platforms and a bulk email service to remind your target audience of important events, but they don’t carry the personal element that postcards do. By sending out well-designed, vibrant postcards to the right people, you can remind them of their upcoming appointments with your business or important events and demonstrate that your company cares for them and is ready to go the extra mile.

Thank You Notes

One of the valuable ways to retain your business’s existing customers is to show that you value their patronage. Sending customized postcards with thank you notes to your existing customers may take some time, but it’s a surefire way to retain your loyal customers for years.

Greeting postcards

These days, many businesses maintain a database of their existing customers and their special events such as birthdays and anniversaries. If your company does it, sending greeting postcards to those customers on their special days can help your business acquire a unique position in the competition. You may also include some limited period offers for those customers to increase sales.

Announcing Store Opening and New Product/Service Launch

If you’re launching new products/services or opening a new store, you can use postcards and direct mail to let your target customers and the area know of it. Be sure to make the designs of the postcards attractive enough to capture recipients’ attention.

Offering Freebies

Offering some freebies or products/services at surprisingly low prices can do wonders in increasing your business’s sales. You only need to get the word out using postcards and direct mail and prepare your business to handle many visitors efficiently, whether online or in your brick and mortar location(s). If your business offers quality products/services and provides good customer service, some visitors will most likely become your customers.

As many businesses use postcards because of their inexpensiveness and effectiveness, it’s crucial to design yours thoughtfully to capture the attention of prospects and customers. Instead of making them flashy, focus on keeping the design simple with legible copy and graphics. Also, remember to include your business’s contact information and social media handles so that people can reach out to it whenever required. Finally, include a clear call-to-action in a visible space so recipients won’t miss it.

DFW Printing offers a wide variety of postcard printing options - we can print pretty much any size postcard. We also have many paper and finishing options to give your postcard that unique touch and look. DFW Printing can also handle your mailings - so from design, print, and fulfillment - your postcard mailing can be handled by us! Contact us today!

More to consider:

TOP 5 BUDGET-FRIENDLY IDEAS TO PROMOTE YOUR BUSINESS WITH PRINT

BENEFITS OF POSTCARD MAILINGS

UNDERSTANDING BULK MAILING AND ITS IMPORTANCE TO YOUR COMPANY

Postcard Printing

Postcard Mailing

Top 5 Budget-Friendly Ideas to Promote Your Business With Print

11/17/2021

Business promotion is a crucial component of successful entrepreneurship. It’s the key to maximizing conversion rates, generating leads, and driving sales. While large organizations may afford to spend a large sum of money on marketing their business, many companies don’t get that opportunity.

Fortunately, there’re some highly effective yet budget-friendly ideas that you can follow to market your business. Here, we’ve handpicked five ideas to help you out.

1. Use Business Cards
Despite the emergence of several digital avenues, the traditional business card still plays an essential role in promoting a business. You can quickly get hundreds of them printed for much less than digital advertising methods. When you give business cards to your potential clients/customers, they usually place them in their wallets. When they require products/services similar to the ones offered by your business, your business card might be the first thing they see, and in turn, choose to call you. Just be sure to keep the design simple yet attractive and include your business name, website, and social media links. We can help you choose the right combination of illustrations, font, and color.

2. Choose Branded Packaging
In today’s world that revolves around brands, branded packaging can help your business stand out, develop a concise brand personality, retain loyal customers, and attract new customers. Companies that use stock shipping parcels and boxes typically look similar to their competitors, making their customers forget about them quickly. Therefore, it makes sense to choose branded packaging while incorporating some unique elements if possible. In earlier times, branded packaging was most commonly used by luxury brands, but today, any business can leverage its potential. When using branded packaging, it’s crucial for your brand to remain consistent. It means the packaging needs to reflect the same thing and communicate the same message as your business website and social media handles do. Contact us today to discuss your packaging and branding needs!

3. Opt For On-The-Go Branding
Does your business use a vehicle to carry out activities? If yes, it can give you a wonderful advertising opportunity. Delivery vehicles frequently drive past customers and arrive in front of their businesses and homes. Therefore, the appearance of the vehicle isn’t only a part of your brand. It may also be a customer’s first impression of your business. To make the most of this strategy, it’s a must to make your business’s delivery vehicles look like an extension of your brand, not a disconnected resource. Additionally, it should display consumer pain points that can be addressed by your business’s offerings together with your business’s website and contact information. Let's discuss options today!

4. Add Personal Touches
The addition of personal touches helps to humanize your business, which is a surefire way to win new customers and motivate existing ones to return to it. The best thing is that it doesn’t need to be expensive. You can create print materials that goes the extra mile. Whether you use flyers, brochures, or other kinds of printed marketing pieces, you’ll most likely always have some opportunities to add personal touches. Some common methods include sending well-designed thank you cards, printed discount coupons, branded stickers, and holiday cards.

5. Promotional Swag
Everybody loves swag and freebies. Promotional items range from low cost pens and pencils to high priced fountain pens and everything in between. They are great for matching your budget and promoting your business, services and products. The range of options is nearly endless and are sure to meet any taste and occasion. Reach out today or visit our online promotional items shop here>>

Learn more about our effective marketing print materials:
Postcards
Business Cards
Flyers & Brochures
Promotional Items

GET YOUR BUSINESS AND PRINT MARKETING MATERIAL READY FOR THE HOLIDAYS (PART Ii)

10/27/2021

Welcome back! We hope that you’ve started implementing the strategies we’ve discussed in the “Part I” to boost the sales of your business during this holiday season.

Without further ado, we’ll dive straight into some more effective strategies.

Send Out Newsletters
While most of the businesses send out email newsletters, you can focus on printed ones. Recipients will be more likely to go through them thoroughly, while with email newsletters, most of them won’t even open them.
The objective of the newsletters should be to let the customers and prospects know how your business is doing while providing them with some valuable information. You can include information regarding new product releases and new services. To add extra value, you can mention discounts and coupons for the holiday season.
Learn more about our Newsletter printing capabilities and options >>

Use Presentation Folders
Presentation folders are one of those print marketing tools that can be used in multiple ways. First, you can place other print marketing materials, such as brochures, product catalogs, etc., inside these folders and hand them to your existing and prospective customers. It’ll help the recipients understand that you’re very organized and serious about the reputation of your business.
Once they’ve gone through the materials inside, they can start using the folders for keeping other important papers. This greatly helps with staying top of mind because, at that point, those folders become promotional products.
You can also ask your employees to use those folders, especially when they participate in trade shows, holiday fairs, and marketing events prior to or during the holiday season. They can even distribute some to capture the attention of other attendees.
Check out our presentation folder blog post here>>

Distribute Calendars
As the holiday season will be immediately followed by the new year, it makes sense to distribute calendars. It’ll help your business stay at the top of the minds of your customers all year long. And to boost sales during the holidays, you can include exclusive promo codes and remind the recipients of upcoming promotions while increasing customer awareness.
The best thing about calendars is that when they’ve made their way into a home or office, they’ll be on continuous display. It helps to ensure that your business’s name and other details will be noticed by the recipients and any other person who walks by.
There’re some important things to remember when designing a calendar. First comes choosing the pictures that’ll be included in it. These images should be part of a larger theme that relates to your business or its products/services. Second, they must be of high resolution to help the product stand out. Lastly, sometimes businesses include the name of their sponsors or other advertisements in their calendars. If you too want to do the same, ensure that those advertisements don’t make your own business information muddled up.
Contact us for your custom printed calendar or other calendar options >>

Hand Out Printed Testimonials
Potential buyers will naturally like to know that your business actually has happy customers. Print out the testimonials of existing customers and case studies about how they experienced using your products/services and distribute them among your target audience.
You can always have them available on your business website, but many people want to have a tangible way to find out how a business is doing. This can be particularly true for older customers, who either cannot figure out websites or don’t prefer to use the Internet.
Contact us for your custom printed testimonial options >>

Wrapping Up
When advertising the products/services, be sure to try to capture the attention of last-minute shoppers that contribute to a significant portion of holiday sales. One effective way to do this is to add catchy taglines to the print marketing materials that you want to distribute in fairs or marketing events prior to the holiday season.

Get your Business and Print Marketing Material Ready for the Holidays (Part I)

10/13/2021

With the impacts of the pandemic have become minimized this year, business owners get a great opportunity to boost sales during the upcoming holiday season. As per the National Retail Federation, at least 40% of customers begin their holiday shopping by October’s end. So, it’s time to pay attention and get your business ready, and you may bring home a better share of the profits.
While it’s a must to ensure that you’ve got adequate inventory and enough staff on hand to offer seamless customer service, it’s also equally important to plan your marketing strategy. From printed marketing materials to seasonal product labels, you should take care of everything.

Here’re some effective ideas to use printed materials that can help your business be bustling during the holidays.

Send Personalized Invites To Your Target Audience
Organizing a special holiday event to promote your new products and sending personalized invites, especially to your target audience, is a wonderful method to boost sales during the holidays. It not only helps to spread the word about your products but also to build your business’s reputation. Sending personalized, physical invites will make the invitees feel special for sure.
Check out our Postcard Printing Services here>>

Leverage Every Door Direct Mail (EDDM)
Offered by USPS, EDDM lets you send direct mail collateral on certain mail routes. It’s one of the most effective methods to communicate your message to your customers in a particular geographical area. The postcard is a very effective piece of collateral.
Whether you prefer to send standard sizes or choose a large version, vibrant postcards with a robust call to action will make a strong impression and bring results. The team at DFW Printing can do it all for you - from helping with design and choosing the right postcard to printing and sending it you - you don't have to 'lift a finger'.
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Use Custom Postcards
Announce the sales using custom postcards as handouts in-store or at events or send them by direct mail. You can also put these postcards in boxes and bags from in-store purchases. Adding sales announcements to shipped orders placed before the holiday season is another effective idea as well.
To make this method really effective, it’s important to create a compelling offer and write a compelling message to entice the recipients to take action desired by you. Keep in mind that the postcards don’t necessarily need to carry a large paragraph of message. Sometimes, the entire message summed up in a single line or just the special offers can do wonders.
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Send Out Custom Brochures
Brochures are effective and popular tools to spread the word about your business affordably and quickly. High-quality printed brochures with beautiful images not only can tell an attractive story of your business but also help to make them feel interested in its products or services.
When creating the brochures, it’s important to figure out what information the audience needs to know. Using engaging images and simple graphics is an effective idea to capture the customers’ attention quickly. Finally, the message should be short and sweet so that they don’t get bored or lose focus.
When it comes to custom brochures, we can help you decide on the paper type, size, and folding options.
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Closing Thoughts
When it comes to boosting sales during the holiday season, proper scheduling is important for effective marketing and promotion. Therefore, you should use important dates and events (Small Business Saturday, Thanksgiving, etc.) to organize your marketing efforts and plan your promotions.

Be sure to check that out our coming Part 2 of this series to learn some more effective strategies.

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