Why Quality Printing Should Be an Integral Part of Your Company’s Marketing Strategy

3/24/2021

Today we can buy almost anything online or research about a product/service online. And with the transformation of our buying patterns, marketers also have shifted their focus to digital marketing methods. Now, you might be thinking that if the customers mainly rely on digital mediums, why are we suggesting you incorporate quality printing into your company’s marketing strategy? To get the answer and to make an informed decision, continue reading this post.

Why should your company use printed marketing materials along with digital ones?

Of course, it’s cost-effective and easy to email a digital brochure of your products/services to your prospective customers. However, most likely, you’ll find out that those people ultimately want to see a printed brochure before making any final decision. While you can capture your prospects’ attention by sending them digital marketing materials, a printed, full-color brochure will usually be required to close the sale. Additionally, with increasing incidents of cybercrime, many customers consider it a risky affair to buy from a company that only has a virtual presence. To turn these people into your customers, you need to make them understand that you’re real, have a physical address, and are professional and established so you can send printed marketing materials if they want to see them. Online marketing has to be a crucial component of your marketing strategy, but you also need to include tangible forms of marketing to make it more effective and trustworthy.

Key benefits of using printed and digital marketing materials together

Now that you’ve understood why your business needs to use different mediums let’s take a look at the key benefits of doing so.

Better engagement: While digital mediums help us stay up-to-date on the latest trends and recent product launches, they cannot trigger high engagement. But with print media, the scenario gets changed entirely. When a prospect goes through printed marketing material, he/she stops doing all other things and focuses only on its content. This high engagement plays a crucial role in improving your company’s sales.
Offering comprehensive information: You can provide your prospects with complete information about the products/services by using printed materials. Surely, you can do this by emailing them a digital brochure, but that will likely fail to trigger the engagement similar to a printed brochure. Moreover, if your company sells expensive products, it’s almost a must to use printed materials to capture the attention of luxury consumers. This is because the cachet, which is carried by an immaculately printed glossy magazine, just cannot be replicated by digital mediums.
Making more impact: Due to the ubiquitous nature of digital media, lots of people tend to ignore promotional emails or simply delete them. But if your company sends out nice brochures or other printed materials instead of emails, you can rest easy knowing that the recipients will actually read them and might contact you if they’ve got the requirements.

Tips for incorporating printed materials into your marketing strategy

Today, it’s possible to produce high-quality, tangible marketing materials that your prospects just cannot overlook, thanks to the emergence of advanced printing technology and top-quality materials. But with the availability of different types of printed marketing materials, you may find it hard to choose the right one. The most common ones include brochures, catalogs, business cards, direct mail postcards, and signage. However, regardless of the type(s) you choose, be sure to get the job done by a top-tier printing service provider to make them stand out.

Wrapping up

If your company’s marketing mix still doesn’t include print, you should do it right away. Just remember to partner with a full-service printing company so that the printed materials can effortlessly complement your digital campaigns, helping you get the most out of your marketing strategy. DFW Printing Company has a long-standing successful track record and thousands of satisfied print clients. Take advantage of our experience, expertise, knowledge while benefiting from our affordable printing services.

Marketing Material Printing

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Understanding Bulk Mailing and Its Importance to Your Company

3/17/2021

For any business to sustain and remain profitable, it’s crucial to promote the products and/or services to its present and potential customers. Understandably, it isn’t always possible to reach these customers via phone calls or emails. And that’s exactly where the importance of bulk mailing comes into the picture. If your company sends out a couple of letters occasionally, this mode of communication isn’t for you. But if you need to send lots of postcards, flyers, etc., regularly, bulk mailing can prove to be one of your best marketing tools.
In this post, our aim is to help you obtain a clear understanding of bulk mailing and its benefits so that you can use and get the most out of it.

What is bulk mailing?
Bulk mailing stands for the cost-effective process of sending out large numbers of mail at once. Many businesses and companies use this service frequently to connect with prospective customers/clients while leveraging the personable approach of direct mails.

Why should your company use bulk mailing?
At DFW Printing Company, we frequently receive questions about why businesses should use bulk mailing. To help you decide if bulk mailing is for your company or organization, we’ve created this post covering the key advantages of using this crucial marketing method.

Cost-effectiveness: Don’t you usually get discounts when you purchase items in bulk volumes for business operations? Of course, you do! And bulk mailing is no different. While sending out large numbers of mail at once may seem to be a highly expensive affair but with bulk mailing, you can get the best possible rates depending on your list and the size of the materials. However, regardless of these factors, the individual cost will be significantly lower than what you’d need to pay for sending them separately.
Targeting the right people: By using a leading mailing house to fulfill your bulk mailing requirements you can ensure that the materials reach the right people. Mailing houses can typically access detailed databases containing updated contact information of customers, which means there’ll be no wasted mail. Every single mailing will reach the right recipient to boost response rates, and ultimately your bottom line.
Getting a higher ROI: Did you know that 98% of people daily check their physical mail? It simply means that the recipient will most likely read your mail without creating a backlog, which is one of the most common occurrences with emails. Therefore, while it might cost you more for using bulk mailing than bulk emailing, the chances of the materials being read are much higher with bulk mailing and hence result in a higher ROI over time.
Performing various valuable marketing activities: In addition to the above, bulk mailing can be used in certain circumstances where other methods of marketing communications may fall short. For instance, you can send out print reminders to gently remind your customers/clients of events, promotions, and activities. You can also demonstrate your appreciation for them by printing and sending thank you cards in bulk volumes.

Perhaps the biggest advantage of using bulk mailing is that it helps you stand out among the competition, especially those who rely on digital communications. These days, people receive a huge number of emails and texts each day, so it’s quite normal for your ones to get lost. However, with bulk mailing, you can easily eliminate this probability.

Parting thoughts
Regardless of the field of your business, you can almost always enjoy the above-mentioned advantages of bulk mailing. If you haven’t explored this option till now, do it today and you’ll be surprised to see how it takes your company’s direct mail campaign to the next level.

Learn more about our various mailing service, click here>>

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Why your business should put up COVID-19 signs

2/24/2021

If your business store in the Dallas-Fort Worth Metroplex is struggling to attract adequate foot traffic, you’re not alone. As businesses like yours try to navigate the uncharted territory in this pandemic-affected landscape, they’re realizing the importance of making their customers feel safe and informed to encourage them to step inside their stores. To do this, businesses are increasingly getting custom signs printed. If you too want to walk down the same road, consider printing custom COVID-19 signage from an experienced printer like DFW Printing Company.

If you think this is an unnecessary investment in these tough times, you can’t be farther from the truth. As customers are acting increasingly wary, it’s your responsibility to use printed signs, banners, posters, etc., to emphasize how you’re keeping your store or restaurant safe and healthy for both your employees and customers. At the same time, educating people about the protective and compulsory measures you’ve taken for entering your store is equally important to promote, thus showing your business’s responsible side to prevent the spread of COVID-19.

If you’re still not convinced why your business store needs custom signage to attract more footfalls, here are some reasons that could make you change your mind:

Promote your caring side: Your business needs to promote the steps it’s taking to ensure the health and safety of all your employees to make shopping a safe experience for your customers. For example, your store may have taken preventive measures like running a daily temperature check every day before allowing each of your employees inside the store, having set up a hand sanitizer machine for them to use, running periodic disinfection of the facilities and high-touch surfaces, or having a provision for employees to take sick leave if someone feels unwell or has been running a temperature since last night. By printing posters and banners that talk about such steps, your business can prove it’s doing all it can to keep the space safe and healthy.
Keep your customers informed: Is your store offering only take-out services or curb-side pickups? Has your business opening and closing hours changed? Is it mandatory for all store visitors to wear a mask? Or practice social distancing? By making sure your customers have the right and adequate information via custom printed indoor and outdoor signs, banners, flags, window decals, floor graphics and decals, etc., you can let them know what you’re doing to protect them. This would boost their waning confidence in your business due to COVID-19 and encourage them to make in-person visits to your store. You could even use custom signage to educate your customers about preventive measures they can follow to stay safe from coronavirus like not standing too close to others (by putting up floor decals or signs to stand 6 feet apart), frequently washing their hands, wearing a face mask, or avoid visiting a crowded place, etc.
Put up other important notices: If you’re hiring, you could put up posters, banners, signs, etc. to attract potential employees’ attention. To avoid your store from getting crowded with these job seekers, your printed signs could prominently display your business email where potential employees need to send their resumes to get shortlisted and be considered for an interview. In case you - as an employer, are covered under the FFCRA (Families First Coronavirus Response Act) and must provide paid sick leave and expanded medical and family leave under the FFCRA, you must put notices in a prominent place on your premises. This requirement can be fulfilled by choosing a reliable print partner to print these notices.

COVID-19 requires a lot from businesses like yours. Let us be your reliable printing partner to get your custom signage created and put up to instill confidence in your employees and customers.

Check out our Signage Printing

Read More:

https://www.dfwprintingcompany.com/blog/why-use-direct-mail-printing-to-reach-consumers-during-covid-19

https://www.dfwprintingcompany.com/blog/why-you-shouldnt-overlook-the-power-of-custom-printing-solutions

Why use direct mail printing to reach consumers during COVID-19?

1/28/2021

Direct mail printing has come into the limelight over the last few months as it has proven to be an effective method to reach your targeted prospects. With the threat of COVID-19 still restricting people’s outdoor movements, your direct mail pieces could let you give your business messages a personal touch that you can’t do with your digital marketing campaigns. With online competition between businesses heating up to attract a few seconds’ attention of their target audience, direct mail printing in TX could be your road to fame. You’ll just need to partner with an experienced printer in the Dallas Fort Worth Metroplex to ensure your business gets the desired response from your direct mailers.

If you’re unsure of how responsive people would be to your direct mails and if they’ll be worried about the virus getting transmitted via such direct mailers, you can assure them that it’s completely safe. You can quote WHO and CDC, both of which mention no incidences of coronavirus transmission have been found to occur due to magazines, newspapers, letters, or packages. Right now, people locked away in their homes are not likely to venture out unless they have to. They’re worried and a bit confused when it comes to making buying decisions as not everything they’re bombarded with online may seem reliable. Thus, it’s the right time to reach these people with one of the most trusted business marketing materials – direct mailers. You’ll just have to hire an experienced printer in Dallas, TX to blend creative designs with your concise, laser-sharp messages to elicit the desired response rates.
If you’re still not sure why your business needs a printer in Plano, TX, for your direct mailers, here are some compelling reasons to consider:

Complement your digital marketing campaigns well: If you already run digital marketing campaigns for your business, you can pair them with your direct mail campaign to boost the average response rate between 23% and 46%. By bridging the gap between your offline and online marketing, direct mailers designed by a leading printer in TX can significantly improve your business marketing results.·

Let you leverage multi-sensory response: Since direct mails are tangible, holding them in their hands and viewing them engages your recipients’ touch and sight senses, thus making them feel a connection to your brand. You may even add elements like sound or smell to stimulate a multi-sensory response and make your direct mailers create a deeper impact. The more senses your business mailers engage, the more would your message resonate with your target audience.

Enjoy one of the highest ROIs: Though direct mail may not be everyone’s go-to solution, it gives you one of the highest ROIs among any advertising channel. As COVID-19 has hurt businesses badly, now is the time to invest your money wisely. When you invest in one of the leading and most reliable printing services in TX for your business, you can make the most of every dollar spent.

Get noticed easily: Many businesses have stopped their marketing campaigns completely or decided to go slower to negate the impact of COVID-19. As a result, your prospects’ mailboxes are no longer full of direct mailers or other marketing materials. You can take advantage of this situation by sending them your direct mail that’ll have a much better chance of standing out easily and being eagerly read as people stuck in their homes are increasingly looking forward to their daily mails.

So, chuck your dilemma and hire our experienced printer in TX for your direct mailers now!

Visit our Direct Mail Service Page

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How print can help your marketing in 2021

1/14/2021

Print is going to hold its ground in Plano, Texas, and everywhere else in the U.S. According to a 2020 Quocirca study, 75% of US respondents (who were IT Decision Makers) expected print volumes to remain the same or even rise compared to the pre-COVID-19 days. This makes it the right time to find a reliable and competent printer in Plano TX to meet your business printing needs. You may have reduced your print marketing budget in 2020 in an effort to stay afloat. Even though vaccination has begun, the threat of the COVID-19 still looms large. But this doesn’t mean you should put your magazine printing, small newspaper printing, direct mail printing, or flyer printing in Texas on hold. Rather, you need to find a printer in Plano, such as DFW Printing Company, for your local business that meets your business print marketing needs, lets you position your business ahead of your competitors, and contributes to your long-term growth.

With a competent printer in Texas as your partner, you can position yourself as a dependable business and enjoy the authority it brings that digital marketing can’t. By creating tangible printed materials like direct mail, catalogs, annual reports, and flyers, you can create a deeper level of engagement with your target clients and offer them a broader customer experience. These can prove quite effective to boost your business.

If you’re ready to plan your business print marketing budget for 2021, these are where you should allocate your precious dollars:

Direct mail
Compared to any other mode of advertising, direct mail response rates are 5 to 9 times higher. You can just add a name to your direct mail to boost its response rate by 135%. You can partner with a direct mail printing TX company to test your market and reach your target customers quickly and effectively before deciding to invest in more aggressive business advertising modes. Since direct mail is extremely personalized and evokes a sense of dependability and security, hiring a direct mail printing TX company is a good business decision to boost customer engagement and ROI.

Catalogs
Your target audience’s buying decisions can be significantly influenced by printed product or service catalogs, as this survey by the USPS (U.S. Postal Service) found. 72% of the respondents said the catalogs made them more engrossed in the retailer’s products while 84% bought an item after they saw it in a catalog. Investing in catalog printing would mean having an efficient customer retention tool in your marketing toolbox. That’s because people spend 15.5 minutes on average reviewing a catalog and are likely to retain them for several weeks.

By asking your catalog printer in Texas to include visually-appealing images in your catalogs along with other innovative features like smells and textures, your business can stimulate your readers' multiple senses concurrently. This could stir up positive emotions in them, thus paving the way to their long-term association with your business.

Annual reports
Printed business annual reports can help your investors and stakeholders to review key financial and operating information, thus facilitating them to understand your business stability and even evaluate your growth potential. Additionally, choosing an annual reports printing company right here in Texas would let you showcase your corporate capability. This could encourage your employees to work as a cohesive team towards achieving a common business goal.

Flyers
Not each of your targeted customers may have visited your website or interacted with you via your social media channels. Reaching them easily and making them notice your offerings can be easier and faster by distributing professionally-designed and printed flyers.
You need to design your business flyers well to help your readers skim the important facts quickly. Ideally, keep your fonts bold and large for the key points and limit your color choice to two to three, thus avoiding messy, jumbled-up flyers. Above all, choose a reliable flyer printing service - such as DFW Printing Company - to ensure you benefit from a well-designed flyer with a high-quality print finish.

Are you ready to leverage these print mediums by hiring our expert printing services right here in the Dallas Fort Worth Metroplex? Don’t hesitate to contact us via phone, email or our online contact forms.

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Top Direct Mail Campaign Ideas and Examples You Can Adopt Right Now

12/4/2020

While direct mail campaigns are regaining their prominence these days, it’s essential to explore fresh ideas, especially when your prospects are getting inundated with marketing materials regularly. It’s important to understand that the pieces your business sends out don’t necessarily need to be traditional. Instead, trying out captivating ideas and content can do the trick when capturing the recipients’ attention. Here, we’ve handpicked four innovative direct mail campaign ideas and three examples from leading businesses that you can adopt and use after infusing your brand’s message.

4 Exciting direct mail campaign ideas

1. Gift cards
Sending gift cards is one of the most effective ways to differentiate your business from its competitors. This approach typically performs better than sending offers or special discounts. The reason behind this is gift cards are usually considered free money. Consumers often spend more than their values when utilizing them, which essentially increases your business’s sales.

2. Traveler kit
If your business targets top-tier executives, sending traveler kits could be an effective idea to keep them engaged. In today’s globalized business landscape, frequent travel for work has become common for most people holding high-level positions. Everyday items that the kit can contain include earplugs, hand sanitizer, grooming essentials, and a book of puzzles, among others. Of course, any of these can be swapped out for something that relates more to the recipients.

3. Multiple discount coupons
Instead of sending only one offer to the recipients, why not provide them with a variety of offers/coupons? If possible, try to send multiple yet different coupons – from a specific discount on a fixed total purchase value to a certain percentage off of a particular product/service. It’ll naturally increase the chances of the recipients purchasing from your business. Additionally, the more coupons someone receives, the longer will be the shelf-life of the direct mail material.

4. 3D mailers
Rather than sending traditional two-dimensional mailers, it’s possible to surprise the audience with eye-catching three-dimensional materials. Though this approach typically generates a high response rate, it’s an expensive affair. There are two reasons behind this. First, it’ll require a professional design agency’s involvement, and second, the postage will most likely be higher because these are often considered parcels. But if your business can afford the additional costs, they’re undeniably well worth the investment.
Regardless of the idea your business wants to include in the next direct mail campaign, it’s essential to prioritize personalization. Personalization not only generates a feeling that the sender is speaking to the recipient directly, but it significantly increases the likelihood of them taking action as well.

3 Outstanding direct mail examples

1. Stadium Shoe Box from Nike

Nike created these limited edition shoeboxes to motivate kids to join athletics. Once opened, the boxes offered a resemblance to a stadium. Moreover, a sound, similar to a cheering crowd, was also produced by those innovative pieces.

2. Liberty Mutual

This auto insurance provider sent standard postcards with an innovative scratch-off feature, thus letting the recipients know of its offerings. By using the interactive pieces, it displayed the problem and the solution at the same time.

3. Earth Hour Candle Box

To motivate companies and enterprises to mark the Earth Hour, WWF produced boxes of yellow candles and sent them to industry leaders and CEOs. From the front, the boxes resembled the façade of a building with “lights turned on” and “lights switched off” when the candle is pulled out.

Wrapping up

The above ideas and examples can spice up your direct mail campaigns and make the recipients feel excited by seeing the materials. Get creative and partner with a top-tier printing service like DFW Printing Company to ensure you get the most out of your effort, time, and money.

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Industries That Can Leverage the Power of Direct Mailing

11/18/2020

With the growing popularity of online marketing, many businesses have started considering direct mailing as outdated. Big mistake as direct mailings is still a highly effective marketing method to capture new leads and generate sales. In fact, around 64% of people visit a website because of direct mails.

Direct mail can take different forms – from catalogs, postcards, and flyers to reply cards, newsletters, and more. And it isn’t merely the local retailers or grocery stores that can utilize direct mail marketing. Instead, it can be effectively used by a wide range of diverse industries. These seven industries are heavily reliant on direct mailing to accomplish their marketing goals.

1. Automobile repair shops and car dealerships
Both these industries utilize direct mail marketing as an effective method to reach out to customers depending on geographic locations. Whether your business sells/repairs luxury vehicles or entry-level cars, direct mailing can act as the cornerstone of your marketing campaign. From sending scratch-to-win postcards and promotional leaflets to attract customers to offering discount coupons – a lot can be done to publicize your business.

2. Healthcare facilities
Medical professionals, such as dentists, physicians, etc., heavily depend on regular appointments to ensure they continue to earn consistently. Direct mailing is a highly effective method to remind existing patients of their upcoming appointments or annual health checkups. Promotional flyers and new customer coupons can also be sent to let the locals know that your business is ready to accept new patients.

3. Travel and hospitality
With the help of strategic data segmentation, businesses operating in travel and hospitality can use direct mailing for targeting specific demographics. For example, to promote year-round trips, middle-class retirees can be targeted because they’ve got both the financial muscle and enough time to go on a trip, whenever they want to. Another effective option could be targeting young couples or families with kids using booklets showcasing cost-effective holiday packages when the holiday season starts approaching.

4. Real estate
In the real estate industry, direct mailing has become a prevalent method to let the world know of the offerings. For instance, if your business sells homes, direct mail letters or postcards can be sent to neighborhoods having potential buyers. First-time homebuyers can also be targeted using direct mailing to let them know of special deals and discounts. If the offers are sent at the right time, such as in spring and summer, direct mailing’s effectiveness would surely boost.

5. Insurance providers
Though it becomes a little difficult for insurance providers to leverage direct mailing, it brings in a significantly high response when done right. Since these businesses need to deal with high-value customers, a personalized approach is essential. For example, your business needs to put in the benefits that your potential clients will actually be able to enjoy by buying insurance from you. It’d also be wise to mention the features that make your business different from others.

6. Landscaping companies
Direct mailing can also be an effective method for lawn care and landscaping businesses that want to reach out to potential customers. By utilizing tactics such as displaying before and after pictures, testimonials from satisfied customers, asking for an opportunity to quote, etc, a high response rate can be easily generated.

7. HVAC companies
Sending direct mail marketing materials such as HVAC postcards may seem like an outdated method but they still work. To make the most of this method, it’s important to communicate the offerings in simple words along with incorporating a clear call-to-action based on the objectives of your business.

Closing thoughts
While direct mailing can be used to produce quality leads, a curated and well-refined mailing list is extremely important. It’d help your business ensure that the messages reach just the targeted prospective customers. The data-driven approach of DFW Printing Company ensures that its direct mailing solutions work effectively for your business. To learn how we can help, reach out to us today.

Visit our Direct Mail Service Page

Essential things to consider before choosing a mailing company

10/28/2020

In today’s digital age, if you thought direct mail was dead and buried, think again. According to a 2018 study, direct mail campaigns were found to generate 5X purchases than emails. But this isn’t the only reason why you should include mailing services into your marketing mix. Unlike digital advertisements or emails that are often blocked or marked as spam, direct mailing services build trust in your business. Since they’re tangible, they are more effective and appealing to humans, who seek connection through their five senses – touch being one of them. Mailing services are quite affordable and let your business target the desired clientele better. Since such services let you target particular demographics or zip codes, you’ll be able to factor in the details like family structures, average income, age groups, housing values, etc. in a specific region.

In the market, there are a lot of mailing companies that offer a wide range of services. While some may offer direct mailing or postcard mailing services, others like DFW Printing Company offer a complete range of mailing services – right from direct mails and EDDM to bulk mails. But before you choose a mailing company to meet your business mailing needs, you need to consider certain factors. These are:

Know your goals

Your business may need mailing services to achieve different goals, such as:

Customer acquisition (where your focus is on acquiring new customers)
Lead conversion (where the aim is to convert leads into sales or customers)
Upselling or cross-selling (where you’ll sell more high-end products/services to existing customers and even encourage them to buy things related to their past purchases)
Customer retention (this is where your business tries to keep existing customers happy so they continue to spend on your offerings; this can be done by making them feel special with loyalty benefits, sales preview, or similar VIP treatments)

Sometimes, blending a few of the above could be an option, too. Knowing what your business goals are lets you maximize the benefits of direct mailing services.

Create your mailing list and segment your customers

You want the right messages to reach the right people. This requires you to carefully prepare your business mailing list. If you need help, you can ask your mailing service partner if they can let you acquire targeted mailing lists. DFW Printing Company can provide you with any list and help you find the right one for your business. Once you have the mailing list, you’ll need to segment your target customers. For instance, the company CEOs on your list would be interested in messages that are completely different from what millennials would like to read about. Unless your customers are segmented properly and targeted messages are crafted to appeal to them, your business won’t benefit much from direct mailing services.

Choose the mailing format and company

From postcards, booklets, flyers, and leaflets to custom letters and magazines, there is almost an unlimited number of direct mail formats that you can choose from. Depending on what stages your targeted customers are at in their customer journey, you can choose the mailing format. The format could even be decided by what your business goals and budget are for the direct mail campaign. If you’re not sure about the right choice, having a reputable mailing service partner that’s into the printing business for over three decades like DFW Printing can help. Thus, if your business needs a wide range of mailing formats and could benefit from having a printing-and-mailing service partner rolled into one, make your choice judiciously. Trust a reliable mailing company like DFW Printing and you’ll get a print service leader with its complete suite of fulfillment services to enjoy some added benefits.

Contact us for all your mailing needs! Phone 800-903-1673, email dfwsalesgroup@dallasnews.com

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Why Your Business Must Partner With a Top-Tier Dallas Annual Report Printing Service

10/13/2020

Whether it’s a small business or a large organization, a business owner’s commitment to excellence and success remains the same. And an annual report is one of the most important mediums to highlight and share the success stories of your business. An eye-catching yet easily comprehensible annual report, printed by a reputable annual report printing service, offers a business the much-needed opportunity to attract potential investors while displaying its professionalism to the current ones.

Importance of annual reports
Your company’s annual report does more than just disclosing the revenue your business has earned in the last year and its goals for the next year. It also acts as an effective medium for business communication and your company’s branding. Additionally, if your business comes under the category of public companies, it becomes mandatory to issue an annual report to your company’s shareholders and other stakeholders to help them analyze your business’s financial performance. Another notable advantage of annual reports is that they let you show off your company’s achievements, which essentially give the shareholders a positive feeling about their involvement with your business.

Key advantages of hiring a Dallas annual report printing service
If your business is located in the Dallas/Fort Worth area, joining hands with one of the leading annual report printing companies in the area would be worth the investment. Let’s take a look at the major benefits you can enjoy by partnering with such an annual report printing service.

Perfect presentation
Regardless of the type and volume of your business, annual reports need to communicate appropriate and crucial information effectively. Here, presentation plays an extremely important role in ensuring the key messaging doesn’t get lost. An experienced Fort Worth annual reports printing service would make sure proper representation of data visualization backed by easily comprehensible descriptions. It’d essentially attract your prospective investors to inquire about the products and services offered by your business.

Proper communication of crucial information
As the key objective of annual reports is to inspire confidence among current and potential investors, they must contain well-conceptualized sections that offer real insights into your business. For instance, an effective annual report should comprise sections such as introduction, auditor’s report, director’s report, operational review, financial statements, and future expansion plans, among others. This kind of detailed and structured showcasing of your company’s finances and future plans can only be accomplished by a top-notch annual report printing service.

Quick turnaround
This is one of the most obvious benefits of hiring an experienced Dallas annual report printing service such as DFW Printing Company, Inc. With more than 50 years of experience in the field, and it has the best infrastructure in the area and a robust team of experienced print professionals who’re capable of printing annual reports on strict deadlines. Additionally, its knowledgeable print team is available to answer any of your questions and to meet any urgent needs.

Custom works
Every business is different, and so is their requirement when it comes to annual report printing. That’s why your business needs to find fully customized services offered by a competent print team that works closely with you/your designer to deliver the best results. And if the chosen printer provides pre-press services, it can make sure the final document comes out with the highest quality to impress the target audience.

Parting thoughts
Unlike popular belief, printed annual reports will never become obsolete because of their durability and ability to act as an effective marketing vehicle that leaves a lasting impression. At DFW Printing Company, we offer annual report printing services for businesses of all sizes, along with a wide range of options to meet the exact needs of your business. Contact us today to get a quote on your particular project, and we’ll take it forward from there.

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Top 4 factors to keep in mind when getting restaurant menus printed

9/30/2020

Usually, little thought goes into designing the restaurant menu before businesses hand them over to menu printing companies. Most people consider the goal of restaurant menus to just show a customer the food items on offer and their corresponding prices. But there’s a lot more to it than what meets the eye. Your restaurant menu acts as the gateway to your business identity and brand. By getting the menu designed and printed right, your business can help the customers in their decision-making process and even encourage them to try specific dishes (which could be the ones that have the highest profit margin).

Here’re four key factors that should be remembered before your restaurant menu is sent to your printing partner:

1. Don’t stuff too many options in too little space: The restaurant menu design company hired to design the menu should include limited food options to avoid overwhelming customers. Some may feel the more it is, the merrier it would be. However, according to a psychological theory called the “paradox of choice,” putting more options in your restaurant menu would make your customers feel more anxious when ordering. This could make them choose wrong. Thus, when they leave, they’ll feel less satiated. Though it could be because of their wrong choice, they could have a negative perception of your business and may not return. So, it’s ideal to keep the menu limited and straightforward, enticing customers to try something new or even different (that might be a bit more expensive).

2. Organize the menu logically: Your restaurant menu should reflect the sequence in which people usually eat the dishes on offer. This means the menu should begin with breakfast items followed by those offered as part of lunch and dinner. The lunch and dinner menus should ideally list the appetizers first, followed by the main course and then the dessert. However, suppose your restaurant has items that work the best when paired together or offers specialties like chef’s recommendations. In that case, the menu design could be tweaked to highlight them so that the customers feel enticed to give them a try.

3. Be judicious with the use of images: Humans often respond to the photos on display similar to how they would respond to a plate in front of them. Businesses can use it to their benefit by including extremely high-quality professional images. The more realistic such images are, the more will they stimulate the customers’ response to it. However, it’s ideal to use just a limited number of images. But there’s a risk too. Not all food photography will appeal to everyone. Additionally, the inclusion of images would escalate the cost of laminated menu printing or take out menu printing. Some restaurants prefer not to use any pictures in their menus because they believe it best to leave the food’s quality to their customer’s imagination. Those belonging to this league could avoid using images or opt for illustrations instead as they tend to be more universally-appealing.

4. Make the prices as inconspicuous as possible: Restaurant menus shouldn’t emphasize the currency signs or the dishes’ cost. A Cornell University study found customers tend to spend more when currency signs were omitted than when they were mentioned (either as the $ sign or written-out prices like ‘fifty dollars’). The use of dotted lines that lead the customers’ eyes from the menu item to its price is a cardinal sin that should be avoided. Businesses that make customers overly aware of the amount they are spending miss out on the chance of selling pricey items. Ideally, the menu design should list the price as discretely as possible, in the same size font as that of the item’s name and/or description, to help the customers’ eye simply glide over it.

If your business needs a restaurant menu print company, get in touch with us here at DFW Printing Company by calling 800-903-1673 or sending us an email at dfwsalesgroup@dallasnews.com.

We are happy to help you with all your restaurant menu printing needs!

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