Fortunately, there’re some highly effective yet budget-friendly ideas that you can follow to market your business. Here, we’ve handpicked five ideas to help you out.
1. Use Business Cards
Despite the emergence of several digital avenues, the traditional business card still plays an essential role in promoting a business. You can quickly get hundreds of them printed for much less than digital advertising methods. When you give business cards to your potential clients/customers, they usually place them in their wallets. When they require products/services similar to the ones offered by your business, your business card might be the first thing they see, and in turn, choose to call you. Just be sure to keep the design simple yet attractive and include your business name, website, and social media links. We can help you choose the right combination of illustrations, font, and color.
2. Choose Branded Packaging
In today’s world that revolves around brands, branded packaging can help your business stand out, develop a concise brand personality, retain loyal customers, and attract new customers. Companies that use stock shipping parcels and boxes typically look similar to their competitors, making their customers forget about them quickly. Therefore, it makes sense to choose branded packaging while incorporating some unique elements if possible. In earlier times, branded packaging was most commonly used by luxury brands, but today, any business can leverage its potential. When using branded packaging, it’s crucial for your brand to remain consistent. It means the packaging needs to reflect the same thing and communicate the same message as your business website and social media handles do. Contact us today to discuss your packaging and branding needs!
3. Opt For On-The-Go Branding
Does your business use a vehicle to carry out activities? If yes, it can give you a wonderful advertising opportunity. Delivery vehicles frequently drive past customers and arrive in front of their businesses and homes. Therefore, the appearance of the vehicle isn’t only a part of your brand. It may also be a customer’s first impression of your business. To make the most of this strategy, it’s a must to make your business’s delivery vehicles look like an extension of your brand, not a disconnected resource. Additionally, it should display consumer pain points that can be addressed by your business’s offerings together with your business’s website and contact information. Let's discuss options today!
4. Add Personal Touches
The addition of personal touches helps to humanize your business, which is a surefire way to win new customers and motivate existing ones to return to it. The best thing is that it doesn’t need to be expensive. You can create print materials that goes the extra mile. Whether you use flyers, brochures, or other kinds of printed marketing pieces, you’ll most likely always have some opportunities to add personal touches. Some common methods include sending well-designed thank you cards, printed discount coupons, branded stickers, and holiday cards.
5. Promotional Swag
Everybody loves swag and freebies. Promotional items range from low cost pens and pencils to high priced fountain pens and everything in between. They are great for matching your budget and promoting your business, services and products. The range of options is nearly endless and are sure to meet any taste and occasion. Reach out today or visit our online promotional items shop here>>
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Flyers & Brochures