Why should your company use printed marketing materials along with digital ones?
Of course, it’s cost-effective and easy to email a digital brochure of your products/services to your prospective customers. However, most likely, you’ll find out that those people ultimately want to see a printed brochure before making any final decision. While you can capture your prospects’ attention by sending them digital marketing materials, a printed, full-color brochure will usually be required to close the sale. Additionally, with increasing incidents of cybercrime, many customers consider it a risky affair to buy from a company that only has a virtual presence. To turn these people into your customers, you need to make them understand that you’re real, have a physical address, and are professional and established so you can send printed marketing materials if they want to see them. Online marketing has to be a crucial component of your marketing strategy, but you also need to include tangible forms of marketing to make it more effective and trustworthy.
Key benefits of using printed and digital marketing materials together
Now that you’ve understood why your business needs to use different mediums let’s take a look at the key benefits of doing so.
- Better engagement: While digital mediums help us stay up-to-date on the latest trends and recent product launches, they cannot trigger high engagement. But with print media, the scenario gets changed entirely. When a prospect goes through printed marketing material, he/she stops doing all other things and focuses only on its content. This high engagement plays a crucial role in improving your company’s sales.
- Offering comprehensive information: You can provide your prospects with complete information about the products/services by using printed materials. Surely, you can do this by emailing them a digital brochure, but that will likely fail to trigger the engagement similar to a printed brochure. Moreover, if your company sells expensive products, it’s almost a must to use printed materials to capture the attention of luxury consumers. This is because the cachet, which is carried by an immaculately printed glossy magazine, just cannot be replicated by digital mediums.
- Making more impact: Due to the ubiquitous nature of digital media, lots of people tend to ignore promotional emails or simply delete them. But if your company sends out nice brochures or other printed materials instead of emails, you can rest easy knowing that the recipients will actually read them and might contact you if they’ve got the requirements.
Tips for incorporating printed materials into your marketing strategy
Today, it’s possible to produce high-quality, tangible marketing materials that your prospects just cannot overlook, thanks to the emergence of advanced printing technology and top-quality materials. But with the availability of different types of printed marketing materials, you may find it hard to choose the right one. The most common ones include brochures, catalogs, business cards, direct mail postcards, and signage. However, regardless of the type(s) you choose, be sure to get the job done by a top-tier printing service provider to make them stand out.
If your company’s marketing mix still doesn’t include print, you should do it right away. Just remember to partner with a full-service printing company so that the printed materials can effortlessly complement your digital campaigns, helping you get the most out of your marketing strategy. DFW Printing Company has a long-standing successful track record and thousands of satisfied print clients. Take advantage of our experience, expertise, knowledge while benefiting from our affordable printing services.