Essential things to consider before choosing a mailing company

10/28/2020

In today’s digital age, if you thought direct mail was dead and buried, think again. According to a 2018 study, direct mail campaigns were found to generate 5X purchases than emails. But this isn’t the only reason why you should include mailing services into your marketing mix. Unlike digital advertisements or emails that are often blocked or marked as spam, direct mailing services build trust in your business. Since they’re tangible, they are more effective and appealing to humans, who seek connection through their five senses – touch being one of them. Mailing services are quite affordable and let your business target the desired clientele better. Since such services let you target particular demographics or zip codes, you’ll be able to factor in the details like family structures, average income, age groups, housing values, etc. in a specific region.

In the market, there are a lot of mailing companies that offer a wide range of services. While some may offer direct mailing or postcard mailing services, others like DFW Printing Company offer a complete range of mailing services – right from direct mails and EDDM to bulk mails. But before you choose a mailing company to meet your business mailing needs, you need to consider certain factors. These are:

Know your goals

Your business may need mailing services to achieve different goals, such as:

Customer acquisition (where your focus is on acquiring new customers)
Lead conversion (where the aim is to convert leads into sales or customers)
Upselling or cross-selling (where you’ll sell more high-end products/services to existing customers and even encourage them to buy things related to their past purchases)
Customer retention (this is where your business tries to keep existing customers happy so they continue to spend on your offerings; this can be done by making them feel special with loyalty benefits, sales preview, or similar VIP treatments)

Sometimes, blending a few of the above could be an option, too. Knowing what your business goals are lets you maximize the benefits of direct mailing services.

Create your mailing list and segment your customers

You want the right messages to reach the right people. This requires you to carefully prepare your business mailing list. If you need help, you can ask your mailing service partner if they can let you acquire targeted mailing lists. DFW Printing Company can provide you with any list and help you find the right one for your business. Once you have the mailing list, you’ll need to segment your target customers. For instance, the company CEOs on your list would be interested in messages that are completely different from what millennials would like to read about. Unless your customers are segmented properly and targeted messages are crafted to appeal to them, your business won’t benefit much from direct mailing services.

Choose the mailing format and company

From postcards, booklets, flyers, and leaflets to custom letters and magazines, there is almost an unlimited number of direct mail formats that you can choose from. Depending on what stages your targeted customers are at in their customer journey, you can choose the mailing format. The format could even be decided by what your business goals and budget are for the direct mail campaign. If you’re not sure about the right choice, having a reputable mailing service partner that’s into the printing business for over three decades like DFW Printing can help. Thus, if your business needs a wide range of mailing formats and could benefit from having a printing-and-mailing service partner rolled into one, make your choice judiciously. Trust a reliable mailing company like DFW Printing and you’ll get a print service leader with its complete suite of fulfillment services to enjoy some added benefits.

Contact us for all your mailing needs! Phone 800-903-1673, email dfwsalesgroup@dallasnews.com

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Why Your Business Must Partner With a Top-Tier Dallas Annual Report Printing Service

10/13/2020

Whether it’s a small business or a large organization, a business owner’s commitment to excellence and success remains the same. And an annual report is one of the most important mediums to highlight and share the success stories of your business. An eye-catching yet easily comprehensible annual report, printed by a reputable annual report printing service, offers a business the much-needed opportunity to attract potential investors while displaying its professionalism to the current ones.

Importance of annual reports
Your company’s annual report does more than just disclosing the revenue your business has earned in the last year and its goals for the next year. It also acts as an effective medium for business communication and your company’s branding. Additionally, if your business comes under the category of public companies, it becomes mandatory to issue an annual report to your company’s shareholders and other stakeholders to help them analyze your business’s financial performance. Another notable advantage of annual reports is that they let you show off your company’s achievements, which essentially give the shareholders a positive feeling about their involvement with your business.

Key advantages of hiring a Dallas annual report printing service
If your business is located in the Dallas/Fort Worth area, joining hands with one of the leading annual report printing companies in the area would be worth the investment. Let’s take a look at the major benefits you can enjoy by partnering with such an annual report printing service.

Perfect presentation
Regardless of the type and volume of your business, annual reports need to communicate appropriate and crucial information effectively. Here, presentation plays an extremely important role in ensuring the key messaging doesn’t get lost. An experienced Fort Worth annual reports printing service would make sure proper representation of data visualization backed by easily comprehensible descriptions. It’d essentially attract your prospective investors to inquire about the products and services offered by your business.

Proper communication of crucial information
As the key objective of annual reports is to inspire confidence among current and potential investors, they must contain well-conceptualized sections that offer real insights into your business. For instance, an effective annual report should comprise sections such as introduction, auditor’s report, director’s report, operational review, financial statements, and future expansion plans, among others. This kind of detailed and structured showcasing of your company’s finances and future plans can only be accomplished by a top-notch annual report printing service.

Quick turnaround
This is one of the most obvious benefits of hiring an experienced Dallas annual report printing service such as DFW Printing Company, Inc. With more than 50 years of experience in the field, and it has the best infrastructure in the area and a robust team of experienced print professionals who’re capable of printing annual reports on strict deadlines. Additionally, its knowledgeable print team is available to answer any of your questions and to meet any urgent needs.

Custom works
Every business is different, and so is their requirement when it comes to annual report printing. That’s why your business needs to find fully customized services offered by a competent print team that works closely with you/your designer to deliver the best results. And if the chosen printer provides pre-press services, it can make sure the final document comes out with the highest quality to impress the target audience.

Parting thoughts
Unlike popular belief, printed annual reports will never become obsolete because of their durability and ability to act as an effective marketing vehicle that leaves a lasting impression. At DFW Printing Company, we offer annual report printing services for businesses of all sizes, along with a wide range of options to meet the exact needs of your business. Contact us today to get a quote on your particular project, and we’ll take it forward from there.

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Top 4 factors to keep in mind when getting restaurant menus printed

9/30/2020

Usually, little thought goes into designing the restaurant menu before businesses hand them over to menu printing companies. Most people consider the goal of restaurant menus to just show a customer the food items on offer and their corresponding prices. But there’s a lot more to it than what meets the eye. Your restaurant menu acts as the gateway to your business identity and brand. By getting the menu designed and printed right, your business can help the customers in their decision-making process and even encourage them to try specific dishes (which could be the ones that have the highest profit margin).

Here’re four key factors that should be remembered before your restaurant menu is sent to your printing partner:

1. Don’t stuff too many options in too little space: The restaurant menu design company hired to design the menu should include limited food options to avoid overwhelming customers. Some may feel the more it is, the merrier it would be. However, according to a psychological theory called the “paradox of choice,” putting more options in your restaurant menu would make your customers feel more anxious when ordering. This could make them choose wrong. Thus, when they leave, they’ll feel less satiated. Though it could be because of their wrong choice, they could have a negative perception of your business and may not return. So, it’s ideal to keep the menu limited and straightforward, enticing customers to try something new or even different (that might be a bit more expensive).

2. Organize the menu logically: Your restaurant menu should reflect the sequence in which people usually eat the dishes on offer. This means the menu should begin with breakfast items followed by those offered as part of lunch and dinner. The lunch and dinner menus should ideally list the appetizers first, followed by the main course and then the dessert. However, suppose your restaurant has items that work the best when paired together or offers specialties like chef’s recommendations. In that case, the menu design could be tweaked to highlight them so that the customers feel enticed to give them a try.

3. Be judicious with the use of images: Humans often respond to the photos on display similar to how they would respond to a plate in front of them. Businesses can use it to their benefit by including extremely high-quality professional images. The more realistic such images are, the more will they stimulate the customers’ response to it. However, it’s ideal to use just a limited number of images. But there’s a risk too. Not all food photography will appeal to everyone. Additionally, the inclusion of images would escalate the cost of laminated menu printing or take out menu printing. Some restaurants prefer not to use any pictures in their menus because they believe it best to leave the food’s quality to their customer’s imagination. Those belonging to this league could avoid using images or opt for illustrations instead as they tend to be more universally-appealing.

4. Make the prices as inconspicuous as possible: Restaurant menus shouldn’t emphasize the currency signs or the dishes’ cost. A Cornell University study found customers tend to spend more when currency signs were omitted than when they were mentioned (either as the $ sign or written-out prices like ‘fifty dollars’). The use of dotted lines that lead the customers’ eyes from the menu item to its price is a cardinal sin that should be avoided. Businesses that make customers overly aware of the amount they are spending miss out on the chance of selling pricey items. Ideally, the menu design should list the price as discretely as possible, in the same size font as that of the item’s name and/or description, to help the customers’ eye simply glide over it.

If your business needs a restaurant menu print company, get in touch with us here at DFW Printing Company by calling 800-903-1673 or sending us an email at dfwsalesgroup@dallasnews.com.

We are happy to help you with all your restaurant menu printing needs!

5 custom marketing materials your business should start using

9/4/2020

Despite the emphasis on digital marketing, print marketing is far from dead. Though businesses often put traditional print marketing materials on the back burner, not using them is a big mistake. Contrary to popular belief, most people love printed business marketing materials – including the millennials. The reasons are varied – from digital fatigue triggered by data overload to advertisements by pushy brands and mistrust caused by data mishandling. If your business isn’t using custom print marketing materials, here are five to begin with:

1. Business cards
These are the must-have business marketing materials for any business – be it small, large, or anything in-between. Business cards help establish your brand and are considered useful in boosting your business’s credibility. Additionally, they act as a tangible and physical identification for your business. Unlike exchanging phone numbers with a prospect or writing down the website address, handing a business card would make your business appear more professional and organized, indicating that it’s ready to take on more clients. Compared to digital marketing that can be seen on a computer screen or the screen of a smart device, seeing and feeling something in your hands invokes stronger emotions. So, make sure your business cards are well-designed and have the necessary information for potential and returning customers to reach you.

To get your Business cards printed, click here>>

2. Letterheads
To position your business favorably in the market, custom letterheads can be a great tool as they provide authenticity to your printed communications with clients. The use of quality paper for your business letterheads and having a full-color logo printed on it would stand testimony to how detailed attention is paid to all aspects of your business. Apart from showcasing your brand accurately, custom letterheads can be a potent tool to attract and convince potential customers to choose your business offerings over similar competitors. Since letterheads are often one of the first contact points with potential customers, customizing them to align with your brand image would help impress customers, strengthen brand awareness, and benefit the bottom-line.

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3. Postcards
To tap into the local clientele, say within a 2-mile radius of your business, custom made postcards can be a useful tool. Since custom postcards are handy, easy to design, and affordable, they can help your business expand its clientele and boost sales quickly. The key is to be precise with the message that your company wishes to convey and choose the layout and size right. Whether such postcards are mailed using a custom-built direct mailing list or via EDDM (Every Door Direct Mail) services, they can help businesses reach potential clients that they won’t otherwise reach and impress easily.

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4. Booklets
Booklets can be a useful resource for your business’s potential and existing customers. They are somewhat similar to brochures though they’re different too as they contain more information within their pages. Apart from being one of the least expensive print marketing materials, booklets score due to their versatility, which can be used for many offerings. Be it self-cover or softcover booklet options or different binding methods in use like saddle stitching, spiral bound, perfect bound, or wire-o bound, your print experts at DFW Printing can do them.

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5. Brochures
Every business should have brochures to let customers know about their products and services. Even when someone has just a few seconds to interact with a potential client, handing out a custom brochure will facilitate a much more in-depth conversation with them through the printed words. Your business brochures should be visually appealing with well-placed images and texts to catch the consumers’ attention. Additionally, they should use the right colors to tap into human emotions and encourage the desired actions.
If you need help with printing any of these custom business marketing materials, you can discuss your needs with our team here at DFW Printing Company by calling 800-903-1673 or sending us an email to dfwsalesgroup@dallasnews.com.

Our Brochures & Flyer Printing options can be found here>>

5-STEP PREPRESS CHECKLIST TO GET YOUR DESIGN READY FOR PRINT

8/12/2020

5-STEP PREPRESS CHECKLIST TO GET YOUR DESIGN READY FOR PRINT

You may have been sending your marketing materials to our Dallas print shop for quite some time to get them printed. But did you know you could follow a prepress checklist to ensure nothing gets lost in transition between your desktop and our Dallas print shop? But what does “prepress” mean? In simple words, it refers to all the processes that take place before printing and finishing.
Whether it’s a magazine, a business brochure, or postcard mailing, when you send your design files to our Dallas printing company, we will be checking and proofing those files before they go to print. Usually, that’s our prepress department. Not spotting and fixing a mistake in prepress could end up being costly to fix down the line and delay the print project. Even our Dallas printing company has a prepress department, carrying out your own step-by-step prepress examination of your design files could help save time, money, and potential headaches. Given below is a five-step checklist that would ensure your printed business marketing materials appear on paper just as you have envisioned them.

1. Proofread Everything

Grammatical errors and typos in your printed materials will have a negative impact on your brand image, and your customers may decide not to read further or even choose your competitors instead to do business with you. So, make sure you conduct linguistic proofreading to fix typos as well as grammatical and spelling errors. Check the overall flow of the language used in your printed materials too. Additionally, conduct prepress proofreading that checks the visual appeal of the text from a graphic viewpoint and fixes elements like uneven line breaks, inconsistent font/text spacing, etc. It always helps to have a few additional people proof-read and check your files.

2. Confirm the Size and Resolution of Your Images

You should always save your design files at the highest possible resolution. This way, you can scale an image down, if needed. Ideally, you should never enlarge photos more than 20% of their original size or else, their output resolution in the printed document would be adversely affected and print pixelated. Before printing, you must double-check your image resolution. This doesn’t just mean the resolution of images in your design but even the resolution your entire final draft is saved at. Reach out to our print expert if you have questions!

3. Check Color Accuracy

Did you know digital cameras and computer screens show light and color in different spectrums than what they will look like when printed? While the additive RGB (Red, Green, Blue) model is used by most (not all though) design software programs, printers usually use the subtractive CMYK (Cyan, Magenta, Yellow, Black) model to overlay diverse intensities of each tone to create the complete range of colors. Check with our Dallas printers on what type of color settings they need. In doubt, they can always help.

4. Calibrate Your Screens

Check your images on differently calibrated monitors to find how different they are from each other. You may even print the design off to notice small differences that you’re unable to see on your monitor. Ensuring your images are correct before sending them to your printer can avoid headaches and unsatisfactory results. When in doubt, always communicate with our print experts here at our Dallas printing facility.

5. Keep an Eye on Imposition

Imposition refers to the process of organizing all the pages of your design onto the paper to print faster and in the most effective way. Keep an eye on imposition and don’t forget to add a bit of extra space to your design to make up for the binding. Our Dallas print shop experts can give you exact information and templates on how much space is needed and where.

Closing Thoughts

Communicate clearly with our print shop on what your expectations are and also discuss effects you want to have on your finished print product. There are many options available such as glossy, spot UV coating, satin finish, etc. If you need reliable printing in Dallas, TX, come to us DFW Printing Company, Inc. - we have our own in-house prepress department. You can reach us at 800-903-1673 or via dfwsalesgroup@dallasnews.com. Let’s discuss your next print project.

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TOP 7 IDEAS TO MARKET YOUR BUSINESS WITH PRINTED POSTCARDS & DIRECT MAIL

8/1/2020

TOP 7 IDEAS TO MARKET YOUR BUSINESS WITH PRINTED POSTCARDS & DIRECT MAIL

If you’re a small business owner looking for cost-effective ways to market your business, you need to try using printed postcards and direct mail. In case you own a big business that’s trying to extend its reach via innovative means, printed postcards and direct mail campaigns should be on your marketing strategy list. Despite (or rather because of) their simplicity, direct mail postcards are extremely effective when it comes to building brand awareness, boosting traffic to your online and/or physical store, and improving sales. Apart from their design flexibility, postcards can also serve a dual marketing purpose as you can utilize them as standalone marketing tools or as a component of your other marketing pieces.

If you’re struggling to find ideas for your Dallas postcard printing project or need help with your Fort Worth postcards marketing campaign, here are seven ideas that can help:

1. The BOGO Postcard

Customers love freebies. When you print and distribute BOGO (Buy One, Get One free) postcards, you’re sure to grab the attention of your target customers. Make sure your business is ready to handle the number of customers willing to try your product or service for free. If customers who buy from you have a memorable experience, they’re almost sure to return and may even do some word-of-the-mouth publicity for free among their networks of friends, family, colleagues, neighbors, etc.

2. The Promotional Postcard

These are ideal to let people know about special events and deals, which could be anything from an upcoming event, clearance bargain, and off-season sales to discount vouchers, hard-to-beat deals, etc. If you want to dispose of your dated inventory while giving your sales a big boost, promotional postcards could help a lot.

3. The VIP/MVP Postcard

People will remember for a long time how you make them feel. Leverage this psychology by making your target customers or your most frequent buyers feel special by giving them a VIP/MVP postcard where they get special privileges or can score points for each purchase, which can be redeemed later. This is a smart way of marketing your products and services by making a particular category of customers feel special and encouraging them to buy more.

4. The General Information Postcard

They hold all the key information about your business such as your store location, contact information, and the address of every offline and online purchase portal. With those custom made postcards, you would be able to reach and impress every customer.

5. The Segmented Postcard

These printed postcards are designed to appeal specifically to your submarkets. Thus, you can create Fort Worth postcards for your most frequent shoppers in the Fort Worth area or those who buy from you every month. If you run a restaurant or a café in Dallas, you could create Dallas postcards that target vegans and vegetarians, taco lovers, beer lovers, etc. specifically in the Dallas area.

6. The Greeting Postcard

These postcards are sent on a customer’s birthday, anniversary, or on special holidays like Christmas, Labor Day, Memorial Day, etc. You could even send postcards without any special occasion like TGIF (Thank God It’s Friday) postcards or “beating the Monday blues” postcards. The idea is to use special occasions (and even the not-so-special days) to create leads and convert them into sales.

7. The Referral Reward Postcard

With these custom printed postcards, you can encourage your existing customers to act as your brand ambassadors and send referrals your way while earning perks and discounts for themselves.

Conclusion

Other printed postcards that you may use include save-the-date postcards, CTA (call-to-action) postcards, reminder postcards, welcome postcards (for new customers/home owners/car owners/ new parents, etc), thank you postcards, etc. If you’re searching for a reliable postcard printing company in Texas, trust DFW Printing Company, Inc. to deliver high-quality printing services for your business postcards and direct mailing campaigns. Reach us now by dialing 800-903-1673 or via email at dfwsalesgroup@dallasnews.com.

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THE Top 5 Reasons WHY YOU SHOULD Use Presentation Folders

7/2/2020

Whenever you or your employees are at a sales pitch or a seminar, it pays to look organized and to leave a great first impression. And that’s exactly where the importance of nicely printed presentation folders comes in. If you haven’t given it a thought of printing presentation folders for your business, here’re the key advantages offered by them. Take a look at them and you’ll understand why this conventional printed marketing solution is still highly relevant in today’s digital world.

Why must you use presentation folders?

1. Branding
This is probably the biggest advantage of using customized presentation folders. Whether you are looking to give your employees a company gift or searching for a useful item to be distributed in an event, just get some customized presentation folders printed to promote your brand. Print them in accordance with your brand’s colors, add your logo and slogan, and contact details on the covers. Whenever someone sees those folders, he or she would get a clear picture of what your business is all about.

2. Cost-effective marketing tool
Most businesses tend to spend a considerable amount of money on brochures, postcards, flyers, etc for different promotional purposes. Those are certainly highly effective marketing tools but they may not be the ideal solution when you are having a tight budget for this purpose. For example, when you change your prices or add new products, it becomes a costly affair to print new brochures and leaflets. But with presentation folders, all you need to do is just slip in fresh inserts to let the world know what has changed at your end.

3. A tool to share additional information
Another major advantage of using presentation folders is they allow you to display additional information about your business, products and/or services. Typically, these folders come with more space compared to banners or postcards. Since it isn’t possible to know where your presentation folders would end up once you give them away, it’s always advisable to include information about your business as much as you can without making them look cluttered.

4. A way to showcase your professionalism
Custom-printed presentation folders bring an excellent opportunity to showcase your style and taste. They also let others know how much you care for your business. And if you are in a client meeting, these folders would help your prospective clients know that you prioritize the marketing aspect of your business and don’t compromise on the quality quotient.

5. Increased sales
Presentation folders indirectly help you add to your bottom-line. Whenever you add branding and marketing elements and information to them, you stand an increased chance of getting prompt calls and inquiries from potential clients. These folders also keep on reminding the recipients about your business and the products/services you offer. Therefore, if you’ve succeeded in delivering the right impression during events, conferences, or meetings with potential clients, you might end up having more deals. Remember that effective branding heavily contributes to higher traffic and higher traffic translates to increased sales.

Parting Thoughts
When printing presentation folders, it’s important to make sure that crucial information such as basic details of your company, your contact details, etc are clearly visible on the folders. The design should be something that makes them look professional and attention-catching at the same time. Finally, get your presentation folders printed only from a reputable printer. It’ll make sure that the final products remain in line with the quality you were looking for. And if you are thinking of the cost aspect, most printing service providers offer a decent discount when you order a bulk volume so the cost becomes pretty affordable.

At DFW Printing Company, we offer top-quality printing and design services for presentation folders. If you want to see a sample of our work, just contact us via phone: 800-903-1673 or email: dfwsalesgroup@dallasnews.com and we’ll be happy to provide you with one.

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Leverage The Power Of Cost-Effective Promotional Products From DWF Printing

6/18/2020

Leverage The Power Of Cost-Effective Promotional Products From DWF Printing

Every business, from small start-ups to large enterprises, hands out promotional items to stay on top of their customers’ minds. Despite the rise of different marketing channels like the use of social media, outdoor campaigns, television and magazine ads, etc, promotional items, being a cost-effective avenue, have always received special importance. When you hand out such useful items with your logo and brand message printed on them, the recipients not only use them for a long time but they’re likely to remember your brand when they need something that’s offered by your business.
At DWF Printing, we’ve created a complete e-store that boasts thousands of amazing items including promotional ones that are highly affordable and can be customized based on your exact needs.
Here, we’re going to take a closer look at some of our top-selling promotional items and see how they can help you rise above the competition in a cost-effective manner.

Canvas Tote Bags
Custom tote bags can be used by the recipients for many different purposes such as shopping bags, beach totes, picnics baskets and storage. Another great thing about promotional tote bags is they’re less common and not always expected as a gift. Therefore, when you hand out your logo and brand message imprinted on tote bags during awareness events such as tradeshows, corporate events, business conferences, etc, you can rest easy knowing your business’ information is going to be seen, whenever the recipients receive and carry them. Though some people believe that getting totes imprinted requires a significant amount of money, at DFW Printing, we offer different packages to cater to your needs in an affordable way.

Reusable Mugs
Reusable mugs are one of the most commonly used promotional items that promote long-term interaction with the recipients. For instance, mugs last much more than business cards, providing they aren’t mishandled. And these are even more effective than tote bags in a way that a huge number of people use them in their daily life, which means they’ll subconsciously notice your business every day.

First Aid Kit
This is a highly useful and relevant item that can be used by people from all walks of life. Handing out a first aid kit not only advertises your brand but lets the recipients consider you as a caring business as well. By providing them with custom first aid kits, you can ensure they’ll always have the essentials required to handle any minor medical hazard. This not only is a unique promotional item but is a budget-friendly option too.

Fidget Spinners
These are one of the hottest products in the market and have already gained huge popularity among all age demographics. While kids love getting their hands on fidget spinners, these are excellent stress reducer for adults as well. With such a massive market, fidget spinners have become a common promotional item often handed out by businesses. Our catalog also boasts fidget spinners, so you can order them right away for your next marketing opportunity or trade show event. You can also hand them out to your employees to help them relieve stress in the workplace. We will not only print your brand logo on these products but you can have them created with custom color combinations as well.

Wrapping Up
When promotional items are added to your marketing mix, they can create a solid buzz around your business and brand. However, it’s important to make sure that these products are innovative and created thoughtfully. If you’re looking for a reputable printing company in the DFW area to have your promotional items printed in the best possible and most affordable way, contact DFW Printing today by phone: 800.903.1673 or email: dfwsalesgroup@dallasnews.com.

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4 Things To Consider When Selecting Your Direct Mail Printer

6/3/2020

It’s a well-known fact that despite the rise of digital marketing, direct mail still has the ability to help your business grow, providing you’re doing things right. You’ve to ensure that your direct mailings connect with your audiences and encourage them to take action. But to do so, partnering with a quality printer is a must. With a reputable direct mail printer by your side, you can ensure that your mailings reflect your vision and mission and product maximum results.
But the question is how would you ensure that your direct mail printer can help you out in the best possible way? Here, we’ve outlined four key things that you need to focus on when shopping for such a service provider.

1. Personalized solutions
Did you know that during a study done by InfoTrends, more than 84% of the people surveyed said they’d prefer to open a personalized piece of direct mail over something which isn’t personalized? Perhaps the biggest reason behind this is that the recipients recognize that it takes much more effort to create a personalized piece of direct mail. In short, personalization has a massive impact on how customers interact with your brand. Therefore, it’s important to ensure that your shortlisted printer offers personalized services such as variable data printing that lets you prepare and send out mailings that are specific to individual recipients.

2. Considerable experience
The value of a highly experienced printer simply cannot be overlooked if you’re looking to get the most out of your direct mail campaigns. A company that comes with a huge experience in direct mail printing services not only can share ideas but offer suggestions you might not think about as well. Generally, the more experience your printer comes with, the more your chances of getting a better job done. A printer that has already produced thousands of assets can provide you with valuable insights into the features that decide the success and failures of direct mail campaigns, which’s something worth leveraging.

3. Quality of work
While this is something that goes without saying, you should check out that your printing partner is well-equipped with the resources and materials needed to create attention-grabbing direct mail pieces, together with the skills and techniques. From colors and variety of materials to finishing touches – it should get you covered from all aspects. You surely won’t need every option offered by your printer but having them at your disposal would help you be more creative if need be. Though it shouldn’t be a problem with a top-notch printer, you must be able to see a sample before your entire order gets done.

4. Quality of service
Under any circumstances, your printer must be able to complete your job perfectly and on time. In short, you must choose a partner that isn’t difficult to work with, instead a reliable one that you can count on. In this industry, both quality and service play crucial roles in defining a direct mail printer’s credibility. And when it comes to receiving top-notch service, your shortlisted printer should come with a good history of strong and clear communications.

In Conclusion
All the above areas and more make DFW Printing Company the perfect partner for all your direct mail printing services. With over 50 years of experience in this industry, we’ve got the vision, skill set, and knowledge to craft exceptional mailings. And if you’re looking for some help in getting out-of-the-box ideas for your campaign, you can reach out to us by calling 800.903.1673 or email: dfwsalesgroup@dallasnews.com and we’ll help you further your creativity and engage your direct mail recipients in the best possible way.

Let's discuss your Direct Mailing needs today!

3 Reasons Why Printed Newspapers Are Still Worth Reading

5/18/2020

There’s a strong debate these days on whether the future of journalism is in print newspapers or the digital world. Though all news might be found online, printed newspapers, especially the small-market ones, are still a strong presence. In this post, we’re going to share three crucial reasons, which we think are still the pillars of the popularity of print newspapers.

Before delving deeper, we want to share the results of a survey conducted by Two Sides. It revealed that 53% of Americans still prefer to read print newspapers, which clearly demonstrates people’s love for print and paper.

Key reasons why print newspapers are still worth looking at

True spirit of a community: Small-market newspapers that are published daily or weekly are simply unbeatable when it comes to getting local community news in front of the readers. From small community events to the opening of local businesses – they provide local readers with exactly what they look for. This kind of information on what’s going on in a particular locality is less likely to be found on the web. As a result, local print newspapers are still the go-to source of information in many areas.
Portability: Another major advantage of print newspapers is that they can be carried everywhere. On the contrary, to access online editions you not only need to carry an electronic device like a phone or laptop but require an internet connection as well.
Unique mode of consuming news: While the immediacy of the digital editions cannot be overlooked, print versions add a unique “human scale” feel to the news absorption. When it comes to actually taking some news in, the difference between reading newsprint and online is like the difference between walking to a nearby grocery store and driving. Reading online surely speeds things but reading a print newspaper slows you down and offers clarity to your reading experience.

Apart from these, it’s important to note that thought print newspapers are experiencing hard times and they cannot offer many things that the internet can, they’re still here. It might be surprising to know that many newspapers are still making profits, albeit with a significant reduction in profit margins. The business has become smaller for many companies with many reductions, but still, they’re making enough profit to run a viable business for the upcoming years. We want to focus on one critical point here that online ad revenue alone simply isn’t enough for most news companies to maintain profitability. When it comes to the online ad revenue landscape, it’s dominated by Facebook and Google. Therefore, it has become inevitable for online news sites to find an alternative business model to survive. Paywall could be a solution to this but it won’t replace all the revenue lost from reduced subscription sales. On the contrary, newspapers still earn significant revenue from various print advertising.

Conclusion

While digital news delivery is gaining steady popularity, it doesn’t mean that print newspapers are dead. Print journalism is surely changing, but it’ll continue to play an important role in people’s reading experience for years to come.

DFW Printing is the leading printing solutions provider in the Dallas Fort WorthMetroplex. For any printing requirement, just give us a call at 800.903.1673 or drop an email at dfwsalesgroup@dallasnews.com.

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