It’s a well-known fact that despite the rise of digital marketing, direct mail still has the ability to help your business grow, providing you’re doing things right. You’ve to ensure that your direct mailings connect with your audiences and encourage them to take action. But to do so, partnering with a quality printer is a must. With a reputable direct mail printer by your side, you can ensure that your mailings reflect your vision and mission and product maximum results.
But the question is how would you ensure that your direct mail printer can help you out in the best possible way? Here, we’ve outlined four key things that you need to focus on when shopping for such a service provider.
1. Personalized solutions
Did you know that during a study done by InfoTrends, more than 84% of the people surveyed said they’d prefer to open a personalized piece of direct mail over something which isn’t personalized? Perhaps the biggest reason behind this is that the recipients recognize that it takes much more effort to create a personalized piece of direct mail. In short, personalization has a massive impact on how customers interact with your brand. Therefore, it’s important to ensure that your shortlisted printer offers personalized services such as variable data printing that lets you prepare and send out mailings that are specific to individual recipients.
2. Considerable experience
The value of a highly experienced printer simply cannot be overlooked if you’re looking to get the most out of your direct mail campaigns. A company that comes with a huge experience in direct mail printing services not only can share ideas but offer suggestions you might not think about as well. Generally, the more experience your printer comes with, the more your chances of getting a better job done. A printer that has already produced thousands of assets can provide you with valuable insights into the features that decide the success and failures of direct mail campaigns, which’s something worth leveraging.
3. Quality of work
While this is something that goes without saying, you should check out that your printing partner is well-equipped with the resources and materials needed to create attention-grabbing direct mail pieces, together with the skills and techniques. From colors and variety of materials to finishing touches – it should get you covered from all aspects. You surely won’t need every option offered by your printer but having them at your disposal would help you be more creative if need be. Though it shouldn’t be a problem with a top-notch printer, you must be able to see a sample before your entire order gets done.
4. Quality of service
Under any circumstances, your printer must be able to complete your job perfectly and on time. In short, you must choose a partner that isn’t difficult to work with, instead a reliable one that you can count on. In this industry, both quality and service play crucial roles in defining a direct mail printer’s credibility. And when it comes to receiving top-notch service, your shortlisted printer should come with a good history of strong and clear communications.
In Conclusion
All the above areas and more make DFW Printing Company the perfect partner for all your direct mail printing services. With over 50 years of experience in this industry, we’ve got the vision, skill set, and knowledge to craft exceptional mailings. And if you’re looking for some help in getting out-of-the-box ideas for your campaign, you can reach out to us by calling 800.903.1673 or email: dfwsalesgroup@dallasnews.com and we’ll help you further your creativity and engage your direct mail recipients in the best possible way.
But the question is how would you ensure that your direct mail printer can help you out in the best possible way? Here, we’ve outlined four key things that you need to focus on when shopping for such a service provider.
1. Personalized solutions
Did you know that during a study done by InfoTrends, more than 84% of the people surveyed said they’d prefer to open a personalized piece of direct mail over something which isn’t personalized? Perhaps the biggest reason behind this is that the recipients recognize that it takes much more effort to create a personalized piece of direct mail. In short, personalization has a massive impact on how customers interact with your brand. Therefore, it’s important to ensure that your shortlisted printer offers personalized services such as variable data printing that lets you prepare and send out mailings that are specific to individual recipients.
2. Considerable experience
The value of a highly experienced printer simply cannot be overlooked if you’re looking to get the most out of your direct mail campaigns. A company that comes with a huge experience in direct mail printing services not only can share ideas but offer suggestions you might not think about as well. Generally, the more experience your printer comes with, the more your chances of getting a better job done. A printer that has already produced thousands of assets can provide you with valuable insights into the features that decide the success and failures of direct mail campaigns, which’s something worth leveraging.
3. Quality of work
While this is something that goes without saying, you should check out that your printing partner is well-equipped with the resources and materials needed to create attention-grabbing direct mail pieces, together with the skills and techniques. From colors and variety of materials to finishing touches – it should get you covered from all aspects. You surely won’t need every option offered by your printer but having them at your disposal would help you be more creative if need be. Though it shouldn’t be a problem with a top-notch printer, you must be able to see a sample before your entire order gets done.
4. Quality of service
Under any circumstances, your printer must be able to complete your job perfectly and on time. In short, you must choose a partner that isn’t difficult to work with, instead a reliable one that you can count on. In this industry, both quality and service play crucial roles in defining a direct mail printer’s credibility. And when it comes to receiving top-notch service, your shortlisted printer should come with a good history of strong and clear communications.
In Conclusion
All the above areas and more make DFW Printing Company the perfect partner for all your direct mail printing services. With over 50 years of experience in this industry, we’ve got the vision, skill set, and knowledge to craft exceptional mailings. And if you’re looking for some help in getting out-of-the-box ideas for your campaign, you can reach out to us by calling 800.903.1673 or email: dfwsalesgroup@dallasnews.com and we’ll help you further your creativity and engage your direct mail recipients in the best possible way.