Despite the emphasis on digital marketing, print marketing is far from dead. Though businesses often put traditional print marketing materials on the back burner, not using them is a big mistake. Contrary to popular belief, most people love printed business marketing materials – including the millennials. The reasons are varied – from digital fatigue triggered by data overload to advertisements by pushy brands and mistrust caused by data mishandling. If your business isn’t using custom print marketing materials, here are five to begin with:
1. Business cards
These are the must-have business marketing materials for any business – be it small, large, or anything in-between. Business cards help establish your brand and are considered useful in boosting your business’s credibility. Additionally, they act as a tangible and physical identification for your business. Unlike exchanging phone numbers with a prospect or writing down the website address, handing a business card would make your business appear more professional and organized, indicating that it’s ready to take on more clients. Compared to digital marketing that can be seen on a computer screen or the screen of a smart device, seeing and feeling something in your hands invokes stronger emotions. So, make sure your business cards are well-designed and have the necessary information for potential and returning customers to reach you.
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To position your business favorably in the market, custom letterheads can be a great tool as they provide authenticity to your printed communications with clients. The use of quality paper for your business letterheads and having a full-color logo printed on it would stand testimony to how detailed attention is paid to all aspects of your business. Apart from showcasing your brand accurately, custom letterheads can be a potent tool to attract and convince potential customers to choose your business offerings over similar competitors. Since letterheads are often one of the first contact points with potential customers, customizing them to align with your brand image would help impress customers, strengthen brand awareness, and benefit the bottom-line.
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To tap into the local clientele, say within a 2-mile radius of your business, custom made postcards can be a useful tool. Since custom postcards are handy, easy to design, and affordable, they can help your business expand its clientele and boost sales quickly. The key is to be precise with the message that your company wishes to convey and choose the layout and size right. Whether such postcards are mailed using a custom-built direct mailing list or via EDDM (Every Door Direct Mail) services, they can help businesses reach potential clients that they won’t otherwise reach and impress easily.
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Booklets can be a useful resource for your business’s potential and existing customers. They are somewhat similar to brochures though they’re different too as they contain more information within their pages. Apart from being one of the least expensive print marketing materials, booklets score due to their versatility, which can be used for many offerings. Be it self-cover or softcover booklet options or different binding methods in use like saddle stitching, spiral bound, perfect bound, or wire-o bound, your print experts at DFW Printing can do them.
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Every business should have brochures to let customers know about their products and services. Even when someone has just a few seconds to interact with a potential client, handing out a custom brochure will facilitate a much more in-depth conversation with them through the printed words. Your business brochures should be visually appealing with well-placed images and texts to catch the consumers’ attention. Additionally, they should use the right colors to tap into human emotions and encourage the desired actions.
If you need help with printing any of these custom business marketing materials, you can discuss your needs with our team here at DFW Printing Company by calling 800-903-1673 or sending us an email to firstname.lastname@example.org.
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