With an overwhelming number of businesses using digital marketing these days, print marketing has emerged as an effective conventional mode that triggers nostalgia and even brings several advantages. Unlike digital campaigns that need to cut through online noise to get seen and remembered, print marketing materials like printed postcards can help your business get the attention it deserves by letting it reach and get noticed by a much larger number of people, who’re or could be interested in your offerings.
If you haven’t thought of using postcard mailing services for your business until now, it’s time to do it today by finding a reliable print partner. Here are some benefits printed postcard mailings can bring to your business:
Welcoming clients back after COVID-19
Things are finally looking promising as COVID-19 restrictions are being eased, and people are going outdoors again. With printed postcard mailings, you can welcome your customers back to your store, restaurant, etc. while allaying any fears they may have about their safety. From your store’s changed timings, if any, to the new safety measures that you have implemented, the frequency with which your store and its high-traffic areas are sanitized, and the steps your buyers need to take to shop safely, your printed postcards can briefly mention them all. Such postcards would bring your customers’ confidence back in your commitment to their safety, thus encouraging them to buy from you in person. And if they like what they see after their in-person visit, they could even talk about your business with friends, family, neighbors, etc., or on social media to get more people interested in your products and/or services.
An economical option to attract high readership
Printing your business postcards and mailing them would cost a little. You can reduce the costs further by choosing bulk postcard printing and mailing services. Even when you have a handful of postcards to print and mail, they’ll still cost a lot less than first-class letters. Additionally, postcards are almost always read by their recipients, who take in the message they display as soon as they reach their hands. Compared to long-copy letter packages that are costlier, you could even choose the economical alternative of double-card mailings of subscriptions to make the most of your printed materials.
Precise messaging to complement your online presence
Thanks to their limited space, postcards need to have concise messaging. Thus, when you print and mail postcards, you'll have to keep your message focused with a strong CTA (call-to-action) embedded in it. Such direct, to-the-point messaging would ignite your readers' interest and make them visit your website, blog, or social media networks. You can then try to convert these leads into sales with special offers, discounts, etc. You could even use printed postcards with QR codes to promote new products and/or services in-store, which your recipients can scan to avail of special offers and discounts. Such QR codes embedded in your printed postcards can also be used to entice your readers into checking out your online presence.
It is extremely easy for you (as the sender) to track how successful your postcard promoting endeavors are. You can know accurately how many postcards were mailed and the number of new leads, requests, or deals they generated. Consequently, you’ll have an idea if this type of marketing campaign works for your business or not. You can even use it to test several products to see which ones convert the best. And you can do these without needing to learn difficult analytics for tracking your results.
Printed postcards are easy to print, irrespective of whether you need a few copies or a bulk amount. Their mailings are simple to schedule as well since you can send your prospects a series of printed postcards at three, six, or eight-week intervals. So, contact a reliable postcard printing and mailing service today to give your business the much-needed fillip.
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