With the impacts of the pandemic have become minimized this year, business owners get a great opportunity to boost sales during the upcoming holiday season. As per the National Retail Federation, at least 40% of customers begin their holiday shopping by October’s end. So, it’s time to pay attention and get your business ready, and you may bring home a better share of the profits.
While it’s a must to ensure that you’ve got adequate inventory and enough staff on hand to offer seamless customer service, it’s also equally important to plan your marketing strategy. From printed marketing materials to seasonal product labels, you should take care of everything.
Here’re some effective ideas to use printed materials that can help your business be bustling during the holidays.
Send Personalized Invites To Your Target Audience
Organizing a special holiday event to promote your new products and sending personalized invites, especially to your target audience, is a wonderful method to boost sales during the holidays. It not only helps to spread the word about your products but also to build your business’s reputation. Sending personalized, physical invites will make the invitees feel special for sure.
Check out our Postcard Printing Services here>>
Leverage Every Door Direct Mail (EDDM)
Offered by USPS, EDDM lets you send direct mail collateral on certain mail routes. It’s one of the most effective methods to communicate your message to your customers in a particular geographical area. The postcard is a very effective piece of collateral.
Whether you prefer to send standard sizes or choose a large version, vibrant postcards with a robust call to action will make a strong impression and bring results. The team at DFW Printing can do it all for you - from helping with design and choosing the right postcard to printing and sending it you - you don't have to 'lift a finger'.
Check out our Direct Mail Services here>>
Use Custom Postcards
Announce the sales using custom postcards as handouts in-store or at events or send them by direct mail. You can also put these postcards in boxes and bags from in-store purchases. Adding sales announcements to shipped orders placed before the holiday season is another effective idea as well.
To make this method really effective, it’s important to create a compelling offer and write a compelling message to entice the recipients to take action desired by you. Keep in mind that the postcards don’t necessarily need to carry a large paragraph of message. Sometimes, the entire message summed up in a single line or just the special offers can do wonders.
Check out our Postcard Printing Services here>>
Send Out Custom Brochures
Brochures are effective and popular tools to spread the word about your business affordably and quickly. High-quality printed brochures with beautiful images not only can tell an attractive story of your business but also help to make them feel interested in its products or services.
When creating the brochures, it’s important to figure out what information the audience needs to know. Using engaging images and simple graphics is an effective idea to capture the customers’ attention quickly. Finally, the message should be short and sweet so that they don’t get bored or lose focus.
When it comes to custom brochures, we can help you decide on the paper type, size, and folding options.
Check out our Brochure & Flyer Printing capabilities here>>
Closing Thoughts
When it comes to boosting sales during the holiday season, proper scheduling is important for effective marketing and promotion. Therefore, you should use important dates and events (Small Business Saturday, Thanksgiving, etc.) to organize your marketing efforts and plan your promotions.
Be sure to check that out our coming Part 2 of this series to learn some more effective strategies.
While it’s a must to ensure that you’ve got adequate inventory and enough staff on hand to offer seamless customer service, it’s also equally important to plan your marketing strategy. From printed marketing materials to seasonal product labels, you should take care of everything.
Here’re some effective ideas to use printed materials that can help your business be bustling during the holidays.
Send Personalized Invites To Your Target Audience
Organizing a special holiday event to promote your new products and sending personalized invites, especially to your target audience, is a wonderful method to boost sales during the holidays. It not only helps to spread the word about your products but also to build your business’s reputation. Sending personalized, physical invites will make the invitees feel special for sure.
Check out our Postcard Printing Services here>>
Leverage Every Door Direct Mail (EDDM)
Offered by USPS, EDDM lets you send direct mail collateral on certain mail routes. It’s one of the most effective methods to communicate your message to your customers in a particular geographical area. The postcard is a very effective piece of collateral.
Whether you prefer to send standard sizes or choose a large version, vibrant postcards with a robust call to action will make a strong impression and bring results. The team at DFW Printing can do it all for you - from helping with design and choosing the right postcard to printing and sending it you - you don't have to 'lift a finger'.
Check out our Direct Mail Services here>>
Use Custom Postcards
Announce the sales using custom postcards as handouts in-store or at events or send them by direct mail. You can also put these postcards in boxes and bags from in-store purchases. Adding sales announcements to shipped orders placed before the holiday season is another effective idea as well.
To make this method really effective, it’s important to create a compelling offer and write a compelling message to entice the recipients to take action desired by you. Keep in mind that the postcards don’t necessarily need to carry a large paragraph of message. Sometimes, the entire message summed up in a single line or just the special offers can do wonders.
Check out our Postcard Printing Services here>>
Send Out Custom Brochures
Brochures are effective and popular tools to spread the word about your business affordably and quickly. High-quality printed brochures with beautiful images not only can tell an attractive story of your business but also help to make them feel interested in its products or services.
When creating the brochures, it’s important to figure out what information the audience needs to know. Using engaging images and simple graphics is an effective idea to capture the customers’ attention quickly. Finally, the message should be short and sweet so that they don’t get bored or lose focus.
When it comes to custom brochures, we can help you decide on the paper type, size, and folding options.
Check out our Brochure & Flyer Printing capabilities here>>
Closing Thoughts
When it comes to boosting sales during the holiday season, proper scheduling is important for effective marketing and promotion. Therefore, you should use important dates and events (Small Business Saturday, Thanksgiving, etc.) to organize your marketing efforts and plan your promotions.
Be sure to check that out our coming Part 2 of this series to learn some more effective strategies.