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How Printed Materials Can Help to Expedite the Process of Getting Back to Normalcy

8/30/2021

 
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As we’re heading back to normalcy after the pandemic, it’s time to start leveraging the true power of printed materials again. It’s a fact that printed materials have always retained a distinguished place when it comes to communication. Therefore, these are probably the best methods to fast-track the process of reviving the charm of pre-COVID times.

If you’re wondering how printed materials can help to accomplish this goal, this post will help you get a clear idea of their effectiveness.

Value of Printed Materials in attracting Clients

Printed marketing materials can help your business regain customer trust and improve footfalls. But you’ve to follow some strategies that are quite different from the ones you’ve used during COVID.

Choosing marketing materials wisely


As printed marketing materials can take different forms, it’s a must to use each of them appropriately. For instance, if your business is trying to build a stronger local presence and targeting people in your community, local newspaper advertising would be the best method.


If you’ve already developed a more specific audience, you should use brochures to provide detailed information about the products/services. Distributing business cards and leaflets among potential customers would be a good idea to capture new leads.


Modifying outreach strategy


We’ve seen during the crisis that different people react to situations differently. There’s no magic formula or tool that will always help to improve your sales. Therefore, it’s best to include understanding, awareness, and empathy in your business’s outreach strategy.


For example, you should start off with an empathetic message to demonstrate that you’ve been thinking about your customers and now you’re looking forward to working with them again. Another effective idea is to offer an incentive such as a coupon code when sending mailings. It’ll incentivize both the present customer base and potential leads to use your business.


It’s also important to inform the customers/clients how they can access your business’s products/services. For instance, if you’ve started offering curbside pick-up, tell them it’s easy and quick. Finally, if you’ve created a business website to offer products/services, be sure to send a QR code or link to your website.


Value of Printed Materials in Educational Institutions

As kids are gearing up to join back the school environments physically, schools should also start planning on how to effectively use newsletters/newspapers to keep students engaged and motivated. Here’re some key things that can be accomplished using these materials.

Providing information


One of the key objectives of school newsletters/newspapers is to provide important information to both students and parents. They clearly mention various school activities such as volunteer opportunities, trips, school clubs, etc. They also include specific dates on upcoming events to help families plan accordingly.


Fostering connections


Quite naturally, parents would be eager to know about the specific happenings around classrooms and schools. Schools can provide updates or short notes about recent lessons and activities to build a strong connection between home and classrooms.


Schools can also ask parents to share their feedback on their kids’ learning experiences in the new normal. Asking for suggestions would be another effective idea to improve parental involvement in school activities.


Wrapping Up

As you can see, printed materials can do wonders when it comes to successfully dealing with the world after COVID. But creating attractive, engaging, and thoughtful printed materials isn’t an easy task. You must partner with a team of experts to meet your objectives and make the most of your investment. And the best thing is, whether you’re trying to attract clients or help students remain motivated, such a team can provide you with lots of effective ideas to achieve your goals.



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DFW Printing Company
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