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How to leverage your event and organization with Print and Digital Marketing

6/30/2022

 
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Whether you’re planning a live concert, holding an exhibition, promoting a fundraiser for your nonprofit organization, or hosting a church event, marketing is vital to your success. Events can help promote your company or organization, attract new clients or members and draw attention from your community. With the help of local newspapers and pamphlets you can ensure an enthusiastic audience will be in attendance.


Reach Out to Your Local Paper

Small local newspapers are always looking to fill their pages. Send your press release out as far in advance as possible, and include professional, high quality photos. Your article or advertisement should be concise, interesting and informative. Pitch to all the local newspapers in the cities surrounding your event to maximize your audience turnout. Similarly, if you are hosting a religious event you should reach out to your church. Churches often hand out bulletins after each service which include updates and upcoming events. 

Reach Out to a Major Paper

Promoting your event in a major newspaper will be more difficult but by no means impossible. If you happen to have a celebrity involved in your event, see if they are willing to do some pre-publicity. Come up with a compelling story to make your event stand out. Provide the paper with professional, high quality photos and an intriguing event slogan. 

Flyers and Brochures

Displaying flyers or brochures at businesses, welcome centers, and hotels in the area surrounding your event can help promote your event successfully. Hotels and welcome centers are always looking for attractions they can send their guests to during their stay. Events also attract guests which benefits them! Usually they have a flyer display in their lobby so asking to add your flyer can leverage your event. You can even post them around your city on bulletin boards! Here at DFW Printing we offer a wide variety of flyer and brochure printing and folding options and can ease the process by helping you choose the best one for your event. Once created, our team can assist in sending out flyers, brochures or event postcards. We will work directly with the post office to send your printed promotion to homes and/or businesses in the event’s area.

Create an Event Program 

Creating an event program ensures your audience understands your event, provides them with additional information and sets the tone for what's coming. Programs are essential for concerts, exhibitions and performing arts theaters. With the use of eye-catching images and typefaces you can make certain their attention will be focused on the show. These programs are oftentimes the only take-home souvenir an attendee can bring back and remember your event by. At DFW Printing, we can provide you with expert feedback and a wide array of options for the look and layout of your program. Our expert printing team will make sure you get stunning and high-quality print products!

Digital Marketing

Marketing your event on social media and your company’s website establishes trust with your audience. Media presence provides credibility that will be helpful when pitching an advertisement to local and major newspapers. And if someone sees your event listed in the newspaper or on a flyer they might look it up online to learn more about your company or to purchase tickets. In order to hold a successful event, a strong social media presence is necessary. 

Know Your Audience

One of the best ways to maximize event turnout is to understand what type of audience you want your event to attract. If you are hosting a religious retreat, conference or prayer service, reach out to your church's bulletin. If you are planning a concert with significant musicians, focus on pitching to a major newspaper. If you are holding an art festival or farmers market in your town - reach out to the local paper and nearby hotels! No matter what event you are organizing, DFW Printing is here to simplify and assist with the promotion and printing process.
Learn more about our effective marketing print materials:

Flyers & Brochures
Newspapers
Programs

Contact us to discuss your next event or printing needs!

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DFW Printing Company
3900 W. Plano Pkwy
Plano, TX 75075
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Photos from Andrea Balzano, Creative Hero, mohussain1981, eastmidtown, Sharon Hahn Darlin