Finding a reliable and reputable printing company is the first crucial step in catalog printing. Once you’ve found the printer, there’re some key things that you need to convey to it so that your catalog can be printed accurately.
Here, we’ve jotted down three major aspects that would make the process a bit easier.
3 Key things to relay to your printer
- The cover: When it comes to catalog advertising, the old adage, which means we shouldn’t judge a book by its cover, simply doesn’t hold true. Potential consumers will immediately develop an impression about your business and your catalog’s content based on the cover. Remember that the overall quality and design of the catalog’s cover is the initial advertising strategy that’ll attract potential consumers, compel them to pick it up and browse through. Ideally, the paper used should be thicker than the paper used in the catalog body. Additionally, brighter colors are used on the covers generally. If you want to draw more attention, adding a glossy finish would be a good idea.
- Dimensions: While it’s possible to print large or custom size catalogs based on your requirements, the most common size is 8.5 x 11 inches and hence, usually a cost-effective option. Here, it’s always advisable to consult your printer before finalizing the dimensions as those professionals can make suggestions to keep your printing costs as low as possible.
- Binding style: Though it largely depends on your preference, you should consider the number of pages of your catalog. If you’ve got a low number of pages, the saddle stitch binding should be an effective and economical method. Here, staples are used to secure the pages. You should opt for the perfect binding style if you’ve got a catalog with a large number of pages. It involves gluing the pages into the catalog cover. There might be other styles available to you based on your requirement and the particular style of your catalog and your printer should be able to guide you on that.
Print catalogs might seem old school, but their brand-building potential and increased capabilities suggest they’ll continue to be a staple in retailers’ marketing strategies and consumers’ mailboxes. In fact, as the internet continues to offer increased access to the products and as more products become similar, print catalogs will grow as a crucial means to differentiate brands and help them sustain existing customer relationships.
At DFW Printing, we can print catalogs in any size, quantity, type, binding style, or color depending on your exact requirements. To get a free quote on your next catalog printing project, reach out to us through phone: 800.903.1673 or email: email@example.com.