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Benefits of postcard mailings

7/23/2021

 
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With an overwhelming number of businesses using digital marketing these days, print marketing has emerged as an effective conventional mode that triggers nostalgia and even brings several advantages. Unlike digital campaigns that need to cut through online noise to get seen and remembered, print marketing materials like printed postcards can help your business get the attention it deserves by letting it reach and get noticed by a much larger number of people, who’re or could be interested in your offerings.

If you haven’t thought of using postcard mailing services for your business until now, it’s time to do it today by finding a reliable print partner. Here are some benefits printed postcard mailings can bring to your business:

Welcoming clients back after COVID-19
Things are finally looking promising as COVID-19 restrictions are being eased, and people are going outdoors again. With printed postcard mailings, you can welcome your customers back to your store, restaurant, etc. while allaying any fears they may have about their safety. From your store’s changed timings, if any, to the new safety measures that you have implemented, the frequency with which your store and its high-traffic areas are sanitized, and the steps your buyers need to take to shop safely, your printed postcards can briefly mention them all. Such postcards would bring your customers’ confidence back in your commitment to their safety, thus encouraging them to buy from you in person. And if they like what they see after their in-person visit, they could even talk about your business with friends, family, neighbors, etc., or on social media to get more people interested in your products and/or services. 

An economical option to attract high readership
Printing your business postcards and mailing them would cost a little. You can reduce the costs further by choosing bulk postcard printing and mailing services. Even when you have a handful of postcards to print and mail, they’ll still cost a lot less than first-class letters. Additionally, postcards are almost always read by their recipients, who take in the message they display as soon as they reach their hands. Compared to long-copy letter packages that are costlier, you could even choose the economical alternative of double-card mailings of subscriptions to make the most of your printed materials.

Precise messaging to complement your online presence
Thanks to their limited space, postcards need to have concise messaging. Thus, when you print and mail postcards, you'll have to keep your message focused with a strong CTA (call-to-action) embedded in it. Such direct, to-the-point messaging would ignite your readers' interest and make them visit your website, blog, or social media networks. You can then try to convert these leads into sales with special offers, discounts, etc. You could even use printed postcards with QR codes to promote new products and/or services in-store, which your recipients can scan to avail of special offers and discounts. Such QR codes embedded in your printed postcards can also be used to entice your readers into checking out your online presence.

Measurable ROI
It is extremely easy for you (as the sender) to track how successful your postcard promoting endeavors are. You can know accurately how many postcards were mailed and the number of new leads, requests, or deals they generated. Consequently, you’ll have an idea if this type of marketing campaign works for your business or not. You can even use it to test several products to see which ones convert the best. And you can do these without needing to learn difficult analytics for tracking your results.

Final words
Printed postcards are easy to print, irrespective of whether you need a few copies or a bulk amount. Their mailings are simple to schedule as well since you can send your prospects a series of printed postcards at three, six, or eight-week intervals. So, contact a reliable postcard printing and mailing service today to give your business the much-needed fillip. 

Read more here:

WHY USE DIRECT MAIL PRINTING TO REACH CONSUMERS DURING COVID-19?
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BEST WAYS TO WELCOME BACK YOUR CUSTOMERS SAFELY AFTER THE PANDEMICHOW PROMOTIONAL ITEMS CAN BREATHE NEW LIFE INTO YOUR BUSINESS
Visit our Mailing Service Page here>>

WHY SUMMER IS A GREAT TIME TO THINK ABOUT PRINTING

7/2/2021

 
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If you own a business, perhaps you think summer is the time to take it easy as things are likely to slow down. But you can’t be farther away from the truth. With summer in its full force and the COVID-19 shutdowns finally easing, this is the perfect time to tune up your workflows as well as marketing and sales to position your business favorably. And to make the most of a competitive advantage before you head into the fall season, you need to think about your business printing needs and act fast.

Why focus on your business printing needs now?

According to a survey conducted by CNBC and SurveyMonkey related to small businesses, 64% of entrepreneurs and SMBs were found to be confident of their businesses' capability to survive for over a year under present business conditions, as the wave of shutdowns and other problems triggered by COVID-19 have started to ease finally. Compared to the first quarter’s 55%, this rising percentage indicates good times ahead. The survey also revealed that 34% of small business owners remarked about the present business conditions being good. This rise in percentage, compared to last quarter’s 29%, too spells hope. But with these statistics that stand testimony to the upbeat vibes business owners have, you should also get ready for the tough competition to claim your market share. After a long lull, things are improving this summer and your business should be ready with appropriate and adequate print marketing materials as well as promotional items to woo back both your existing and potential clients. 

How can your business benefit from printing services this summer?

As people have started going outdoors to enjoy summer activities and take a break from being cooped up at home, your business has the right setting to get noticed with customized printed marketing materials. Be it posters, banners, or billboard advertising materials, having a reliable print partner for your business can help you in numerous ways. From letting you reinforce your business authority and versatility to grabbing eyeballs and attention, enticing people into checking out your offerings, and even buying from you, well-planned and beautifully designed printed materials can do all these and much more.

Even when you have a considerable presence online, you shouldn’t shy away from investing in a reliable printing service this summer. By complementing your digital content, printed materials for your business like product catalogs, direct mailers, postcards, magazines, newsletters, etc. can boost people’s interest in your offerings and even drive traffic to your website and social media profiles. You could also include social media icons, hashtags, or QR codes into your printed materials this summer to blend your digital and print marketing campaigns. Since the longevity of your business print materials significantly exceeds that of your digital advertisements and contents, staying on top of the mind of your customers and being recalled easily would further benefit your business.

Promotional Materials are another aspect you can explore this summer!

To get new customers into the fold, printed promotional materials are another aspect you can explore this summer. Be it apparel, office supplies, golf or soccer promotional products, or COVID-19 supplies, asking your print partner to print them, which are then distributed at strategic locations could be a wise way to create some buzz for your business. These promotional materials will ignite the recipients’ interest in your offerings, make them check out your store or website, and even buy, if they like what’s on offer. And if you can woo them to become your steady customers, they may even do some word-of-the-mouth publicity among their network and on social media sites to make more people interested in your business and its products and/or services.

Wrapping up

Most businesses have been affected badly during the wild pandemic ride we’ve had. But things are changing for the better now. That’s why instead of putting a brake on ordering printed materials for your business, you should jumpstart your slow or stalled marketing plans with customized print materials to race ahead of your competition. 

Read more here:

Best Way to welcome back your customers after the pandemic
How Promotional Items breath new life into your Business

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Flyers & Brochures
Business Cards
Restaurant Menus
Promotional Items


Best ways to welcome back your customers safely after the pandemic

6/7/2021

 
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For a huge number of businesses, the year 2020 was the most difficult one to sustain. As people locked themselves in their houses and flocked to online solutions, traditional businesses that weren’t quick to adapt their strategy lost consumers to online storefronts. However, things are slowly getting better now with states relaxing some rules and allowing traditional businesses to reopen.
If you too are planning to reopen your business or have already opened the doors, you must be thinking of strategies to win back customers. Check out these ideas to let the world know that your business is back again.

  • Let your customers know of your cleaning regimen

A lot of customers are still cautious about visiting physical stores. Therefore, your marketing activities must include strategies to encourage them to come back. Keeping the current anxiety associated with COVID-19 in mind, it’s a must to keep your store clean and follow public health guidelines. Remember that if the customers see something unhygienic in your store, it won’t take much time for the negative impression to go viral. And this is certainly not the image you wish to project about your business. So, strictly follow the guidelines issued by the CDC and your state health department, and let your customers know that you’re doing it. Consider using big signage and standees, and have the details of your cleaning regimen printed on them clearly. It’ll help your customers remain assured that you’re doing everything to protect them from the virus.

  • Share if something has changed

The ‘new normal’ has brought changes to almost everything associated with physical stores and hence, your customers won’t be surprised if your business has done something similar. However, the most important thing is communicating these changes to your customers clearly. Create banners and signage to inform them of the changes. Things you may want to mention include the maximum number of people you’re allowing in the store at a time, whether or not you’re accepting electronic transactions only, if you’re having senior hours, among others. Having changes in these times of uncertainty is absolutely normal. But if you don’t communicate these to your customers, they might assume that your business is still operating as it was doing in the pre-COVID situation, which might lead them to go elsewhere.

  • Reconsider the pricing

These days, many of your customers might be looking for employment opportunities and hence, they’ll be the first ones to notice if the prices go up. So, why not provide special offers and offer discounts where possible? It’ll automatically help to increase consumer footfall while helping them save. If you’ve already done something similar or are thinking of doing it, contact a reputable printing company today to get innovative, eye-catching ideas to communicate your offers to the customers using printed materials.

  • Leverage customer touchpoints

Whether your business is selling products/services both offline and online or just online, be sure to leverage customer touchpoints to let your existing customers know that you’re reopening the doors. When selling products/services online, ensure that every confirmation email includes the news. If you’ve customer service representatives, ask them to tell every caller about the reopening plans.

Closing thoughts
In addition to spreading the word, be sure to reward your loyal customers who’ve been buying from your business during the restrictions. Think of unique methods to thank them for their continuous patronage using signage and banners while letting them know of the reopening plans. While the present time is full of uncertainty, the above-mentioned ways should help your business win back lost customers in a warm and healthy manner.

Other Blog Posts that you might like:
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  • Why Your Business Should Put Up COVID-19 Signs
  • Why Use Direct Mail Printing To Reach Consumers During Covid-19
  • How Promotional Items Can Breathe New Life Into Your Business

Reviewing the Real Importance of Using Presentation Folders

5/12/2021

 
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When it comes to distributing your business information, you rely on digital channels these days. Your potential clients can quickly learn about your business by visiting your website or social media pages. But what would happen if you’re going to see a client who has limited access to digital channels? How would you let him/her know of your company’s backstory, products/services, testimonials, and other crucial information? That’s precisely where traditional marketing tools like presentation folders can come to your rescue. And this is just one of many situations where professionally printed presentation folders not only serve essential purposes but help to establish your professionalism as well.

If you still haven’t started using presentation folders for your business yet, continue reading, and you’ll realize the true importance of this effective marketing tool.

Why your business should start using presentation folders right away

Here, we’ve jotted down three key benefits of using presentation folders that should help make up your mind.

  1. Keep your presentations/documents organized
You’ve prepared a killer presentation for your business and printed it. But by the time you reach a client’s office, it’s all crumpled because you shove them into your briefcase. Your client notices that and immediately considers your business as unprofessional. However, when you use presentation folders, you can stay assured that everything is properly organized and securely kept. All you need to do is focus on your presentation or meeting.

  1. Help your business stand out
When you send out information about your products/services or business proposals, you can maximize the impact by using branded presentation folders. Your clients probably receive lots of similar documents every day, and in case you cannot differentiate your business, yours will probably go unnoticed. But when you utilize branded presentation folders to send documents, the recipients will most likely notice them, which will help your business outshine the competitors.

  1. Help to promote your brand
Since presentation folders are generally printed in A4/A5 size, you’ll get enough space to put your business’s logo, slogan, mission, and vision on them. You can also have them printed using your brand’s colors and mention your contact information on the covers. People who see the folders at meetings or conferences will get a clear picture of your business. They’ll remember your business after the meeting/conference even if they forget your presentation. And some of them might become your clients when they need products/services that your company offers.

Why presentation folders should be one of your primary marketing materials

By now, you’ve probably become convinced about using presentation folders for your business. Let’s see what makes these folders different from other marketing materials.

  • They represent your business physically
When you hand a nicely printed presentation folder containing important documents over to one of your prospective clients, it creates a great first impression of your business. It helps to strengthen the professional facet of your business and establishes a personal connection as well, which often leads to business relationships.

  • They are cost-effective
Presentation folders can be used for various purposes – from organizing documents for meetings/conferences and keeping public relations materials to gifting them as promotional items and utilizing them as complete marketing kits. So, by investing in high-quality presentation folders, you can fulfill a multitude of objectives. Moreover, when you partner with a top-tier printing house, you may get those folders at great prices, which means you can achieve your marketing goals without spending a fortune.

Wrapping up
As you can see, presentation folders let you show the best side of your business whenever you bring them along, which’s half the battle. So, make them an integral component of your business’s marketing effort today, and you should be able to see the ROI pretty quickly.
 
DFW Printing offers a wide variety of presentation folders - different sizes and custom imprints inside and out, business card slots and custom coating are available - contact us today to discuss your presentation folders!

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How Promotional Items Can Breathe New Life into Your Business

4/28/2021

 
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Many business owners overlook the power of promotional items thinking that they don’t have enough potential to increase sales. However, the truth is, these simple items have more power than many other marketing strategies. If you too belong to the above league and have been spending heavily on marketing and advertising without any significant result, it’s time to change your strategy.
In this post, we’re going to show you the factors that set promotional items apart from other marketing materials and the key benefits that you can enjoy by using them.

Why promotional items make your marketing strategy more effective

Here’re the key factors that help you understand why businesses love gifting promotional merchandise.


  • They create a long-lasting impact
If your potential customers cannot even recall your brand, would it be possible for them to buy from you? Of course not, no matter how much you spend on advertising! And that’s precisely where promotional items allow you to outshine your competitors. When you choose relevant articles that can be used by your customers regularly, they’ll be able to remember/recognize your brand immediately whenever they need your products/services. While achieving this kind of instant brand recognition usually takes several strategies and considerable investments, promotional items make the process fast, cost-effective, and much more manageable.

  • They help in target marketing
You can always advertise your products/services on billboards, television, or social media to place them in front of a broad audience. Still, you won’t be able to focus on your target audience specifically. But with promotional items, you control the distribution and ensure they reach people who might be particularly interested in your products/services. This leads to a more effective marketing strategy and better ROI.

  • They help to build customer loyalty
Having a loyal customer base is the ultimate goal for any business owner. You need a robust pool of customers who’ll remember, recognize your brand and come to you whenever they need something related to your business. Instead of spending a hefty amount of money on other marketing materials, you can quickly build your customer base by using affordable yet highly effective promotional items. However, remember that you’ve to provide your customers with high-quality promotional merchandise to accomplish this goal. By gifting premium quality products, you can ensure that your customers will remember you as a good, customer-centric business.


Top benefits of using promotional items

Now that you know what makes promotional items different from other marketing merchandise, it’s time to understand their key benefits.
  • They are inexpensive
Most small and medium-sized businesses don’t have the budget to conduct a large advertising campaign covering all the media. But it doesn’t mean that they cannot achieve their marketing goals. Inexpensive promotional items give you the perfect opportunity to reach out to your target customers. And if your business has the budget, you can invest the excess amount to improve your core business operations. Moreover, if you hand out unique promotional products, the recipients will tend to use and keep them for years. By making a minimal investment, you’re creating a commercial that the recipients will regularly see along with their family and friends at least once.
  • They can be used like a business card
Just like you hand out your business card to introduce your business to potential customers, promotional items let you do the same but bring much better results. These products won’t be thrown away as people usually do with business cards. Instead, the recipients will be using them and remember your business for months and even years.

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Closing thoughts

Hopefully, by now, you’ve made up your mind to focus on promotional items. Just be sure to create ones that reflect your business’s mission and vision and are helpful to the recipients. So, make a small investment, start handing promotional items out to your target customers, and let them do the trick.

DFW Printing Company is offering a huge selection of promotional items - click here to browse:
Visit our Promotional Items

Why Quality Printing Should Be an Integral Part of Your Company’s Marketing Strategy

3/24/2021

 
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Today we can buy almost anything online or research about a product/service online. And with the transformation of our buying patterns, marketers also have shifted their focus to digital marketing methods. Now, you might be thinking that if the customers mainly rely on digital mediums, why are we suggesting you incorporate quality printing into your company’s marketing strategy? To get the answer and to make an informed decision, continue reading this post.

Why should your company use printed marketing materials along with digital ones?

Of course, it’s cost-effective and easy to email a digital brochure of your products/services to your prospective customers. However, most likely, you’ll find out that those people ultimately want to see a printed brochure before making any final decision. While you can capture your prospects’ attention by sending them digital marketing materials, a printed, full-color brochure will usually be required to close the sale. Additionally, with increasing incidents of cybercrime, many customers consider it a risky affair to buy from a company that only has a virtual presence. To turn these people into your customers, you need to make them understand that you’re real, have a physical address, and are professional and established so you can send printed marketing materials if they want to see them. Online marketing has to be a crucial component of your marketing strategy, but you also need to include tangible forms of marketing to make it more effective and trustworthy.

Key benefits of using printed and digital marketing materials together

Now that you’ve understood why your business needs to use different mediums let’s take a look at the key benefits of doing so.
  • Better engagement: While digital mediums help us stay up-to-date on the latest trends and recent product launches, they cannot trigger high engagement. But with print media, the scenario gets changed entirely. When a prospect goes through printed marketing material, he/she stops doing all other things and focuses only on its content. This high engagement plays a crucial role in improving your company’s sales.
  • Offering comprehensive information: You can provide your prospects with complete information about the products/services by using printed materials. Surely, you can do this by emailing them a digital brochure, but that will likely fail to trigger the engagement similar to a printed brochure. Moreover, if your company sells expensive products, it’s almost a must to use printed materials to capture the attention of luxury consumers. This is because the cachet, which is carried by an immaculately printed glossy magazine, just cannot be replicated by digital mediums.
  • Making more impact: Due to the ubiquitous nature of digital media, lots of people tend to ignore promotional emails or simply delete them. But if your company sends out nice brochures or other printed materials instead of emails, you can rest easy knowing that the recipients will actually read them and might contact you if they’ve got the requirements.

Tips for incorporating printed materials into your marketing strategy

Today, it’s possible to produce high-quality, tangible marketing materials that your prospects just cannot overlook, thanks to the emergence of advanced printing technology and top-quality materials. But with the availability of different types of printed marketing materials, you may find it hard to choose the right one. The most common ones include brochures, catalogs, business cards, direct mail postcards, and signage. However, regardless of the type(s) you choose, be sure to get the job done by a top-tier printing service provider to make them stand out.

Wrapping up

If your company’s marketing mix still doesn’t include print, you should do it right away. Just remember to partner with a full-service printing company so that the printed materials can effortlessly complement your digital campaigns, helping you get the most out of your marketing strategy. DFW Printing Company has a long-standing successful track record and thousands of satisfied print clients. Take advantage of our experience, expertise, knowledge while benefiting from our affordable printing services.
Marketing Material Printing
More Posts to read:

WHY YOUR BUSINESS SHOULD PUT UP COVID-19 SIGNS

WHY USE DIRECT MAIL PRINTING TO REACH CONSUMERS DURING COVID-19?

TOP 7 IDEAS TO MARKET YOUR BUSINESS WITH PRINTED POSTCARDS & DIRECT MAIL

Understanding Bulk Mailing and Its Importance to Your Company

3/17/2021

 
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For any business to sustain and remain profitable, it’s crucial to promote the products and/or services to its present and potential customers. Understandably, it isn’t always possible to reach these customers via phone calls or emails. And that’s exactly where the importance of bulk mailing comes into the picture. If your company sends out a couple of letters occasionally, this mode of communication isn’t for you. But if you need to send lots of postcards, flyers, etc., regularly, bulk mailing can prove to be one of your best marketing tools.
In this post, our aim is to help you obtain a clear understanding of bulk mailing and its benefits so that you can use and get the most out of it.

What is bulk mailing?
Bulk mailing stands for the cost-effective process of sending out large numbers of mail at once. Many businesses and companies use this service frequently to connect with prospective customers/clients while leveraging the personable approach of direct mails.

Why should your company use bulk mailing?
At DFW Printing Company, we frequently receive questions about why businesses should use bulk mailing. To help you decide if bulk mailing is for your company or organization, we’ve created this post covering the key advantages of using this crucial marketing method.
  • Cost-effectiveness: Don’t you usually get discounts when you purchase items in bulk volumes for business operations? Of course, you do! And bulk mailing is no different. While sending out large numbers of mail at once may seem to be a highly expensive affair but with bulk mailing, you can get the best possible rates depending on your list and the size of the materials. However, regardless of these factors, the individual cost will be significantly lower than what you’d need to pay for sending them separately.
  • Targeting the right people: By using a leading mailing house to fulfill your bulk mailing requirements you can ensure that the materials reach the right people. Mailing houses can typically access detailed databases containing updated contact information of customers, which means there’ll be no wasted mail. Every single mailing will reach the right recipient to boost response rates, and ultimately your bottom line.
  • Getting a higher ROI: Did you know that 98% of people daily check their physical mail? It simply means that the recipient will most likely read your mail without creating a backlog, which is one of the most common occurrences with emails. Therefore, while it might cost you more for using bulk mailing than bulk emailing, the chances of the materials being read are much higher with bulk mailing and hence result in a higher ROI over time.
  • Performing various valuable marketing activities: In addition to the above, bulk mailing can be used in certain circumstances where other methods of marketing communications may fall short. For instance, you can send out print reminders to gently remind your customers/clients of events, promotions, and activities. You can also demonstrate your appreciation for them by printing and sending thank you cards in bulk volumes.

Perhaps the biggest advantage of using bulk mailing is that it helps you stand out among the competition, especially those who rely on digital communications. These days, people receive a huge number of emails and texts each day, so it’s quite normal for your ones to get lost. However, with bulk mailing, you can easily eliminate this probability.
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Parting thoughts
Regardless of the field of your business, you can almost always enjoy the above-mentioned advantages of bulk mailing. If you haven’t explored this option till now, do it today and you’ll be surprised to see how it takes your company’s direct mail campaign to the next level.
Learn more about our various mailing service, click here>>

Other Blog Post you might like:
TOP DIRECT MAIL CAMPAIGN IDEAS AND EXAMPLES YOU CAN ADOPT RIGHT NOW
INDUSTRIES THAT CAN LEVERAGE THE POWER OF DIRECT MAILING
Read more

Why your business should put up COVID-19 signs

2/24/2021

 
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​If your business store in the Dallas-Fort Worth Metroplex is struggling to attract adequate foot traffic, you’re not alone. As businesses like yours try to navigate the uncharted territory in this pandemic-affected landscape, they’re realizing the importance of making their customers feel safe and informed to encourage them to step inside their stores. To do this, businesses are increasingly getting custom signs printed. If you too want to walk down the same road, consider printing custom COVID-19 signage from an experienced printer like DFW Printing Company.

If you think this is an unnecessary investment in these tough times, you can’t be farther from the truth. As customers are acting increasingly wary, it’s your responsibility to use printed signs, banners, posters, etc., to emphasize how you’re keeping your store or restaurant safe and healthy for both your employees and customers. At the same time, educating people about the protective and compulsory measures you’ve taken for entering your store is equally important to promote, thus showing your business’s responsible side to prevent the spread of COVID-19.

If you’re still not convinced why your business store needs custom signage to attract more footfalls, here are some reasons that could make you change your mind:
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  • Promote your caring side: Your business needs to promote the steps it’s taking to ensure the health and safety of all your employees to make shopping a safe experience for your customers. For example, your store may have taken preventive measures like running a daily temperature check every day before allowing each of your employees inside the store, having set up a hand sanitizer machine for them to use, running periodic disinfection of the facilities and high-touch surfaces, or having a provision for employees to take sick leave if someone feels unwell or has been running a temperature since last night. By printing posters and banners that talk about such steps, your business can prove it’s doing all it can to keep the space safe and healthy.
  • Keep your customers informed: Is your store offering only take-out services or curb-side pickups? Has your business opening and closing hours changed? Is it mandatory for all store visitors to wear a mask? Or practice social distancing? By making sure your customers have the right and adequate information via custom printed indoor and outdoor signs, banners, flags, window decals, floor graphics and decals, etc., you can let them know what you’re doing to protect them. This would boost their waning confidence in your business due to COVID-19 and encourage them to make in-person visits to your store. You could even use custom signage to educate your customers about preventive measures they can follow to stay safe from coronavirus like not standing too close to others (by putting up floor decals or signs to stand 6 feet apart), frequently washing their hands, wearing a face mask, or avoid visiting a crowded place, etc.
  • Put up other important notices: If you’re hiring, you could put up posters, banners, signs, etc. to attract potential employees’ attention. To avoid your store from getting crowded with these job seekers, your printed signs could prominently display your business email where potential employees need to send their resumes to get shortlisted and be considered for an interview. In case you - as an employer, are covered under the FFCRA (Families First Coronavirus Response Act) and must provide paid sick leave and expanded medical and family leave under the FFCRA, you must put notices in a prominent place on your premises. This requirement can be fulfilled by choosing a reliable print partner to print these notices. 
COVID-19 requires a lot from businesses like yours. Let us be your reliable printing partner to get your custom signage created and put up to instill confidence in your employees and customers. 

Check out our Signage Printing
Read More:
https://www.dfwprintingcompany.com/blog/why-use-direct-mail-printing-to-reach-consumers-during-covid-19
​https://www.dfwprintingcompany.com/blog/why-you-shouldnt-overlook-the-power-of-custom-printing-solutions

Why use direct mail printing to reach consumers during COVID-19?

1/28/2021

 
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Direct mail printing has come into the limelight over the last few months as it has proven to be an effective method to reach your targeted prospects. With the threat of COVID-19 still restricting people’s outdoor movements, your direct mail pieces could let you give your business messages a personal touch that you can’t do with your digital marketing campaigns. With online competition between businesses heating up to attract a few seconds’ attention of their target audience, direct mail printing in TX could be your road to fame. You’ll just need to partner with an experienced printer in the Dallas Fort Worth Metroplex to ensure your business gets the desired response from your direct mailers.

If you’re unsure of how responsive people would be to your direct mails and if they’ll be worried about the virus getting transmitted via such direct mailers, you can assure them that it’s completely safe. You can quote WHO and CDC, both of which mention no incidences of coronavirus transmission have been found to occur due to magazines, newspapers, letters, or packages. Right now, people locked away in their homes are not likely to venture out unless they have to. They’re worried and a bit confused when it comes to making buying decisions as not everything they’re bombarded with online may seem reliable. Thus, it’s the right time to reach these people with one of the most trusted business marketing materials – direct mailers. You’ll just have to hire an experienced printer in Dallas, TX  to blend creative designs with your concise, laser-sharp messages to elicit the desired response rates. 
If you’re still not sure why your business needs a printer in Plano, TX, for your direct mailers, here are some compelling reasons to consider:
  • Complement your digital marketing campaigns well: If you already run digital marketing campaigns for your business, you can pair them with your direct mail campaign to boost the average response rate between 23% and 46%. By bridging the gap between your offline and online marketing, direct mailers designed by a leading printer in TX can significantly improve your business marketing results.·      
   
  • Let you leverage multi-sensory response: Since direct mails are tangible, holding them in their hands and viewing them engages your recipients’ touch and sight senses, thus making them feel a connection to your brand. You may even add elements like sound or smell to stimulate a multi-sensory response and make your direct mailers create a deeper impact. The more senses your business mailers engage, the more would your message resonate with your target audience.
 
  • Enjoy one of the highest ROIs: Though direct mail may not be everyone’s go-to solution, it gives you one of the highest ROIs among any advertising channel. As COVID-19 has hurt businesses badly, now is the time to invest your money wisely. When you invest in one of the leading and most reliable printing services in TX for your business, you can make the most of every dollar spent.
 
  • Get noticed easily: Many businesses have stopped their marketing campaigns completely or decided to go slower to negate the impact of COVID-19. As a result, your prospects’ mailboxes are no longer full of direct mailers or other marketing materials. You can take advantage of this situation by sending them your direct mail that’ll have a much better chance of standing out easily and being eagerly read as people stuck in their homes are increasingly looking forward to their daily mails.

So, chuck your dilemma and hire our experienced printer in TX  for your direct mailers now!
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How print can help your marketing in 2021

1/14/2021

 
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Print is going to hold its ground in Plano, Texas, and everywhere else in the U.S. According to a 2020 Quocirca study, 75% of US respondents (who were IT Decision Makers) expected print volumes to remain the same or even rise compared to the pre-COVID-19 days. This makes it the right time to find a reliable and competent printer in Plano TX to meet your business printing needs. You may have reduced your print marketing budget in 2020 in an effort to stay afloat. Even though vaccination has begun, the threat of the COVID-19 still looms large. But this doesn’t mean you should put your magazine printing, small newspaper printing, direct mail printing, or flyer printing in Texas on hold. Rather, you need to find a printer in Plano, such as DFW Printing Company, for your local business that meets your business print marketing needs, lets you position your business ahead of your competitors, and contributes to your long-term growth.

With a competent printer in Texas as your partner, you can position yourself as a dependable business and enjoy the authority it brings that digital marketing can’t. By creating tangible printed materials like direct mail, catalogs, annual reports, and flyers, you can create a deeper level of engagement with your target clients and offer them a broader customer experience. These can prove quite effective to boost your business.

If you’re ready to plan your business print marketing budget for 2021, these are where you should allocate your precious dollars:

Direct mail
Compared to any other mode of advertising, direct mail response rates are 5 to 9 times higher. You can just add a name to your direct mail to boost its response rate by 135%. You can partner with a direct mail printing TX company to test your market and reach your target customers quickly and effectively before deciding to invest in more aggressive business advertising modes. Since direct mail is extremely personalized and evokes a sense of dependability and security, hiring a direct mail printing TX company is a good business decision to boost customer engagement and ROI.

Catalogs
Your target audience’s buying decisions can be significantly influenced by printed product or service catalogs, as this survey by the USPS (U.S. Postal Service) found. 72% of the respondents said the catalogs made them more engrossed in the retailer’s products while 84% bought an item after they saw it in a catalog. Investing in catalog printing would mean having an efficient customer retention tool in your marketing toolbox. That’s because people spend 15.5 minutes on average reviewing a catalog and are likely to retain them for several weeks.
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By asking your catalog printer in Texas to include visually-appealing images in your catalogs along with other innovative features like smells and textures, your business can stimulate your readers' multiple senses concurrently. This could stir up positive emotions in them, thus paving the way to their long-term association with your business.

Annual reports
Printed business annual reports can help your investors and stakeholders to review key financial and operating information, thus facilitating them to understand your business stability and even evaluate your growth potential. Additionally, choosing an annual reports printing company right here in Texas would let you showcase your corporate capability. This could encourage your employees to work as a cohesive team towards achieving a common business goal.

Flyers
Not each of your targeted customers may have visited your website or interacted with you via your social media channels. Reaching them easily and making them notice your offerings can be easier and faster by distributing professionally-designed and printed flyers.
You need to design your business flyers well to help your readers skim the important facts quickly. Ideally, keep your fonts bold and large for the key points and limit your color choice to two to three, thus avoiding messy, jumbled-up flyers. Above all, choose a reliable flyer printing service - such as DFW Printing Company - to ensure you benefit from a well-designed flyer with a high-quality print finish.

Are you ready to leverage these print mediums by hiring our expert printing services right here in the Dallas Fort Worth Metroplex? Don’t hesitate to contact us via phone, email or our online contact forms. ​
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DFW Printing Company
3900 W. Plano Pkwy
Plano, TX 75075
800-903-1673
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