Catalog printing is a marketing technique that can be leveraged by both small businesses and large corporations. In fact, 69% of customers seek information from a printed catalog before making an online purchase. In short, a well-designed physical catalog can bring a multitude of benefits your way including improved engaged level, personalization of customer experience, increased brand awareness, among others. An effective print catalog comes with the ability to utilizing content to inspire, guide, and educate. Here, product/service placements woven into a perfect situational story and accompanied by self-explanatory mini-essays and captivating photography – all geared toward increasing your conversion rate.

Finding a reliable and reputable printing company is the first crucial step in catalog printing. Once you’ve found the printer, there’re some key things that you need to convey to it so that your catalog can be printed accurately. 
Here, we’ve jotted down three major aspects that would make the process a bit easier.

3 Key things to relay to your printer

• The cover: When it comes to catalog advertising, the old adage, which means we shouldn’t judge a book by its cover, simply doesn’t hold true. Potential consumers will immediately develop an impression about your business and your catalog’s content based on the cover. Remember that the overall quality and design of the catalog’s cover is the initial advertising strategy that’ll attract potential consumers, compel them to pick it up and browse through. Ideally, the paper used should be thicker than the paper used in the catalog body. Additionally, brighter colors are used on the covers generally. If you want to draw more attention, adding a glossy finish would be a good idea.
• Dimensions: While it’s possible to print large or custom size catalogs based on your requirements, the most common size is 8.5 x 11 inches and hence, usually a cost-effective option. Here, it’s always advisable to consult your printer before finalizing the dimensions as those professionals can make suggestions to keep your printing costs as low as possible.
• Binding style: Though it largely depends on your preference, you should consider the number of pages of your catalog. If you’ve got a low number of pages, the saddle stitch binding should be an effective and economical method. Here, staples are used to secure the pages. You should opt for the perfect binding style if you’ve got a catalog with a large number of pages. It involves gluing the pages into the catalog cover. There might be other styles available to you based on your requirement and the particular style of your catalog and your printer should be able to guide you on that.

Final thoughts
Print catalogs might seem old school, but their brand-building potential and increased capabilities suggest they’ll continue to be a staple in retailers’ marketing strategies and consumers’ mailboxes. In fact, as the internet continues to offer increased access to the products and as more products become similar, print catalogs will grow as a crucial means to differentiate brands and help them sustain existing customer relationships.
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At DFW Printing, we can print catalogs in any size, quantity, type, binding style, or color depending on your exact requirements. To get a free quote on your next catalog printing project, reach out to us through phone: 800.903.1673 or email: dfwsalesgroup@dallasnews.com.

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Business cards are one of those inherent parts of a brand that can make or break a business. Some of them are too boring and tell nothing but only the contact details while some others beautifully communicate a story of the brand and act as an effective marketing tool. In order to make your business cards belong to the latter group, you’ve to make them unique ones that leave a great impression.

Here’re our top four business card design elements that would help you attain this.

Design elements that make business cards stand out

#1 Following the fundamental design principles

You don’t necessarily need to be a graphic designer to craft nice-looking business cards. Sticking to the fundamental principles of design could help you out to a great extent. Make sure you follow these things – establish a hierarchy, keep the elements properly aligned, choose proper fonts and font sizes, and be consistent with colors.

#2 Using the appropriate style

If you come across business cards regularly, you could see that they can be divided into two main categories – some are laden with colors while some others are quite plain and simple. Now, which style should you choose? It depends on your brand identity. While bright colors can offer a touch of excitement and freshness, using too many of them isn’t advisable. On the contrary, if you run a sophisticated business, choosing a colorless, plain style can help your cards stand out in your niche.

#3 Staying in line with your brand

Regardless of how much creativity you pour into the business cards, you need to stick to the key objective of a business card – telling recipients who you’re and what you do. And that’s the reason they’ve to be created in accordance with your brand. It means, your business cards need to match your brand identity, its color scheme, and its values. For instance, if your brand wants to be known as creative, you can include lots of bells and whistles. On the contrary, if you want to market it as a dependable one, focusing on having a simple design would be a good idea.

#4 Focusing on the finish

An excellent finish can help to make the design of your card really stand out. Debossing and embossing are the most popular finishing techniques that let you add a tactile element to the cards. The former creates an indent which adds physical depth to a card while the latter uses heat pressing for achieving a raised effect to it to add emphasis and texture. Foil stamping is another effective way to enhance your logo and text, which gives a touch of luxury to the cards.

Wrapping Up

Apart from the above, always try not to use unnecessary elements that may confuse the recipients. It’s also advisable to keep your business cards uncluttered and keep a good amount of blank space around the logo and other texts so that recipients can write something like where they got the card. And finally, try to add a nice CTA, if possible, to make the card an effective marketing tool.
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For top-quality business cards with designs that make a memorable first impression with the recipients, contact the team of DFW Printing Company through email at dfwsalesgroup@dallasnews.com or phone at 800-903-1673 today.

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Advertisements, rallies, protests, birthdays, weddings, and more! Banners are used all over the world for anything and everything conceivable. Before we dive into the specifics of banner printing, it’s important to understand some basic information about banners.
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Keep reading to learn everything that you need to know about banner printing.

You’ve worked so hard to pour your heart and soul into this magazine and you want the world to see this masterpiece for themselves!
Sound like you?

Whether you’ve already got an online magazine or you’re just thinking about creating one, printing your magazine can help establish your business within the industry but it can be hard to know where to start and if it’s worth the cost.
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Keep reading to learn everything you need to know to get started with magazine printing.

Before even beginning to look for printing vendors, sit down and make a list. Separate your list into three sections: Must-Have, Desired, and Bonus.

In your “Must-Have” section, write down elements that are absolute requirements for your printing vendor. Follow this with your “Desired” section, which should include elements that would be great, but aren’t an absolute necessity.
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It’s likely that you’ll find multiple vendors that meet your “Must-Have” requirements, so having a “Desired” section will help you further narrow down your options. Finally, your “Bonus” section should be things to strive for. You might not find these in a vendor today, but these are a great reference if your vendor later asks for recommendations to add to their products or services list.

​Any form of advertising that makes use of physically printed materials, such as newspapers, magazines, flyers, brochures, and posters, to reach consumers and prospective customers is called print media advertising.

This form of marketing has been around for centuries. 
Print media has made a significant contribution to transferring knowledge and providing information over the years. In fact, it is one of the most basic and oldest forms of communication. 

Posters and flyers are two of the most common printed materials out there—next to stationery and business cards, that is. However, a lot of people are still confused about the difference between the two. Some even use the terms interchangeably.

What's even more surprising is that even some marketers and designers aren’t sure what makes the two unique. Flyers and posters have very different design considerations. One also provides better results than the other depending on the marketing strategy they are used for.
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We can't tell you how to run your marketing campaigns, but we can at least help you differentiate between the two. Let's take a look at the specifics of each format.​

Using a business card is one of the quickest and easiest ways to exchange information. They can also be used to promote your business. So, having a great one can validate the legitimacy of your business. 

A business card containing the right amount of information—together with a stunning design—can grab anyone's attention, helping your business stand out. However, what information should you put on it? What design translates to 'stunning’? Those questions are quite tricky to answer—but not impossible.
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There are several factors you must take into consideration when creating a business card, which is what we're going to discuss in this article.