According to digital marketing experts, Americans are exposed to 4,000 to 10,000 different types of advertisements and marketing materials every day - and the majority of them come from digital platforms such as the television, radio, email, websites, and social media platforms. But despite this huge number of ads, less than a hundred of them actually pass through people’s “attention wall,” while only a handful really get remembered per day.
If you really want to make your mark and be remembered by your target audience, each advertisement you spend your money on must be creative, innovative, and memorable - and sometimes, this can all be achieved offline via direct mail campaigns.
Although most people spend the majority of their time online, the allure of checking your mailbox and looking through your pile of letters and packages still holds true up to this day, and this is why direct mail marketing is still effective. According to the Association of National Advertisers, direct mail yields a response rate that ranges from about 5 to 9 times greater than that of email, paid search, or social media - a higher response rate than any digital direct marketing medium.
A study also said that the brand recall was 70% higher for participants who were exposed to direct mail ads rather than their digital counterparts and even yielded a higher motivation score.
This only goes to show that direct mail marketing still has a place in today’s marketing world - even though sometimes it may feel like digital marketing is the only way to go. Here are some ideas to help get you started:
If you really want to make your mark and be remembered by your target audience, each advertisement you spend your money on must be creative, innovative, and memorable - and sometimes, this can all be achieved offline via direct mail campaigns.
Although most people spend the majority of their time online, the allure of checking your mailbox and looking through your pile of letters and packages still holds true up to this day, and this is why direct mail marketing is still effective. According to the Association of National Advertisers, direct mail yields a response rate that ranges from about 5 to 9 times greater than that of email, paid search, or social media - a higher response rate than any digital direct marketing medium.
A study also said that the brand recall was 70% higher for participants who were exposed to direct mail ads rather than their digital counterparts and even yielded a higher motivation score.
This only goes to show that direct mail marketing still has a place in today’s marketing world - even though sometimes it may feel like digital marketing is the only way to go. Here are some ideas to help get you started:
