TOP 7 IDEAS TO MARKET YOUR BUSINESS WITH PRINTED POSTCARDS & DIRECT MAIL

8/1/2020

TOP 7 IDEAS TO MARKET YOUR BUSINESS WITH PRINTED POSTCARDS & DIRECT MAIL

If you’re a small business owner looking for cost-effective ways to market your business, you need to try using printed postcards and direct mail. In case you own a big business that’s trying to extend its reach via innovative means, printed postcards and direct mail campaigns should be on your marketing strategy list. Despite (or rather because of) their simplicity, direct mail postcards are extremely effective when it comes to building brand awareness, boosting traffic to your online and/or physical store, and improving sales. Apart from their design flexibility, postcards can also serve a dual marketing purpose as you can utilize them as standalone marketing tools or as a component of your other marketing pieces.

If you’re struggling to find ideas for your Dallas postcard printing project or need help with your Fort Worth postcards marketing campaign, here are seven ideas that can help:

1. The BOGO Postcard

Customers love freebies. When you print and distribute BOGO (Buy One, Get One free) postcards, you’re sure to grab the attention of your target customers. Make sure your business is ready to handle the number of customers willing to try your product or service for free. If customers who buy from you have a memorable experience, they’re almost sure to return and may even do some word-of-the-mouth publicity for free among their networks of friends, family, colleagues, neighbors, etc.

2. The Promotional Postcard

These are ideal to let people know about special events and deals, which could be anything from an upcoming event, clearance bargain, and off-season sales to discount vouchers, hard-to-beat deals, etc. If you want to dispose of your dated inventory while giving your sales a big boost, promotional postcards could help a lot.

3. The VIP/MVP Postcard

People will remember for a long time how you make them feel. Leverage this psychology by making your target customers or your most frequent buyers feel special by giving them a VIP/MVP postcard where they get special privileges or can score points for each purchase, which can be redeemed later. This is a smart way of marketing your products and services by making a particular category of customers feel special and encouraging them to buy more.

4. The General Information Postcard

They hold all the key information about your business such as your store location, contact information, and the address of every offline and online purchase portal. With those custom made postcards, you would be able to reach and impress every customer.

5. The Segmented Postcard

These printed postcards are designed to appeal specifically to your submarkets. Thus, you can create Fort Worth postcards for your most frequent shoppers in the Fort Worth area or those who buy from you every month. If you run a restaurant or a café in Dallas, you could create Dallas postcards that target vegans and vegetarians, taco lovers, beer lovers, etc. specifically in the Dallas area.

6. The Greeting Postcard

These postcards are sent on a customer’s birthday, anniversary, or on special holidays like Christmas, Labor Day, Memorial Day, etc. You could even send postcards without any special occasion like TGIF (Thank God It’s Friday) postcards or “beating the Monday blues” postcards. The idea is to use special occasions (and even the not-so-special days) to create leads and convert them into sales.

7. The Referral Reward Postcard

With these custom printed postcards, you can encourage your existing customers to act as your brand ambassadors and send referrals your way while earning perks and discounts for themselves.

Conclusion

Other printed postcards that you may use include save-the-date postcards, CTA (call-to-action) postcards, reminder postcards, welcome postcards (for new customers/home owners/car owners/ new parents, etc), thank you postcards, etc. If you’re searching for a reliable postcard printing company in Texas, trust DFW Printing Company, Inc. to deliver high-quality printing services for your business postcards and direct mailing campaigns. Reach us now by dialing 800-903-1673 or via email at dfwsalesgroup@dallasnews.com.

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THE Top 5 Reasons WHY YOU SHOULD Use Presentation Folders

7/2/2020

Whenever you or your employees are at a sales pitch or a seminar, it pays to look organized and to leave a great first impression. And that’s exactly where the importance of nicely printed presentation folders comes in. If you haven’t given it a thought of printing presentation folders for your business, here’re the key advantages offered by them. Take a look at them and you’ll understand why this conventional printed marketing solution is still highly relevant in today’s digital world.

Why must you use presentation folders?

1. Branding
This is probably the biggest advantage of using customized presentation folders. Whether you are looking to give your employees a company gift or searching for a useful item to be distributed in an event, just get some customized presentation folders printed to promote your brand. Print them in accordance with your brand’s colors, add your logo and slogan, and contact details on the covers. Whenever someone sees those folders, he or she would get a clear picture of what your business is all about.

2. Cost-effective marketing tool
Most businesses tend to spend a considerable amount of money on brochures, postcards, flyers, etc for different promotional purposes. Those are certainly highly effective marketing tools but they may not be the ideal solution when you are having a tight budget for this purpose. For example, when you change your prices or add new products, it becomes a costly affair to print new brochures and leaflets. But with presentation folders, all you need to do is just slip in fresh inserts to let the world know what has changed at your end.

3. A tool to share additional information
Another major advantage of using presentation folders is they allow you to display additional information about your business, products and/or services. Typically, these folders come with more space compared to banners or postcards. Since it isn’t possible to know where your presentation folders would end up once you give them away, it’s always advisable to include information about your business as much as you can without making them look cluttered.

4. A way to showcase your professionalism
Custom-printed presentation folders bring an excellent opportunity to showcase your style and taste. They also let others know how much you care for your business. And if you are in a client meeting, these folders would help your prospective clients know that you prioritize the marketing aspect of your business and don’t compromise on the quality quotient.

5. Increased sales
Presentation folders indirectly help you add to your bottom-line. Whenever you add branding and marketing elements and information to them, you stand an increased chance of getting prompt calls and inquiries from potential clients. These folders also keep on reminding the recipients about your business and the products/services you offer. Therefore, if you’ve succeeded in delivering the right impression during events, conferences, or meetings with potential clients, you might end up having more deals. Remember that effective branding heavily contributes to higher traffic and higher traffic translates to increased sales.

Parting Thoughts
When printing presentation folders, it’s important to make sure that crucial information such as basic details of your company, your contact details, etc are clearly visible on the folders. The design should be something that makes them look professional and attention-catching at the same time. Finally, get your presentation folders printed only from a reputable printer. It’ll make sure that the final products remain in line with the quality you were looking for. And if you are thinking of the cost aspect, most printing service providers offer a decent discount when you order a bulk volume so the cost becomes pretty affordable.

At DFW Printing Company, we offer top-quality printing and design services for presentation folders. If you want to see a sample of our work, just contact us via phone: 800-903-1673 or email: dfwsalesgroup@dallasnews.com and we’ll be happy to provide you with one.

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Leverage The Power Of Cost-Effective Promotional Products From DWF Printing

6/18/2020

Leverage The Power Of Cost-Effective Promotional Products From DWF Printing

Every business, from small start-ups to large enterprises, hands out promotional items to stay on top of their customers’ minds. Despite the rise of different marketing channels like the use of social media, outdoor campaigns, television and magazine ads, etc, promotional items, being a cost-effective avenue, have always received special importance. When you hand out such useful items with your logo and brand message printed on them, the recipients not only use them for a long time but they’re likely to remember your brand when they need something that’s offered by your business.
At DWF Printing, we’ve created a complete e-store that boasts thousands of amazing items including promotional ones that are highly affordable and can be customized based on your exact needs.
Here, we’re going to take a closer look at some of our top-selling promotional items and see how they can help you rise above the competition in a cost-effective manner.

Canvas Tote Bags
Custom tote bags can be used by the recipients for many different purposes such as shopping bags, beach totes, picnics baskets and storage. Another great thing about promotional tote bags is they’re less common and not always expected as a gift. Therefore, when you hand out your logo and brand message imprinted on tote bags during awareness events such as tradeshows, corporate events, business conferences, etc, you can rest easy knowing your business’ information is going to be seen, whenever the recipients receive and carry them. Though some people believe that getting totes imprinted requires a significant amount of money, at DFW Printing, we offer different packages to cater to your needs in an affordable way.

Reusable Mugs
Reusable mugs are one of the most commonly used promotional items that promote long-term interaction with the recipients. For instance, mugs last much more than business cards, providing they aren’t mishandled. And these are even more effective than tote bags in a way that a huge number of people use them in their daily life, which means they’ll subconsciously notice your business every day.

First Aid Kit
This is a highly useful and relevant item that can be used by people from all walks of life. Handing out a first aid kit not only advertises your brand but lets the recipients consider you as a caring business as well. By providing them with custom first aid kits, you can ensure they’ll always have the essentials required to handle any minor medical hazard. This not only is a unique promotional item but is a budget-friendly option too.

Fidget Spinners
These are one of the hottest products in the market and have already gained huge popularity among all age demographics. While kids love getting their hands on fidget spinners, these are excellent stress reducer for adults as well. With such a massive market, fidget spinners have become a common promotional item often handed out by businesses. Our catalog also boasts fidget spinners, so you can order them right away for your next marketing opportunity or trade show event. You can also hand them out to your employees to help them relieve stress in the workplace. We will not only print your brand logo on these products but you can have them created with custom color combinations as well.

Wrapping Up
When promotional items are added to your marketing mix, they can create a solid buzz around your business and brand. However, it’s important to make sure that these products are innovative and created thoughtfully. If you’re looking for a reputable printing company in the DFW area to have your promotional items printed in the best possible and most affordable way, contact DFW Printing today by phone: 800.903.1673 or email: dfwsalesgroup@dallasnews.com.

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4 Things To Consider When Selecting Your Direct Mail Printer

6/3/2020

It’s a well-known fact that despite the rise of digital marketing, direct mail still has the ability to help your business grow, providing you’re doing things right. You’ve to ensure that your direct mailings connect with your audiences and encourage them to take action. But to do so, partnering with a quality printer is a must. With a reputable direct mail printer by your side, you can ensure that your mailings reflect your vision and mission and product maximum results.
But the question is how would you ensure that your direct mail printer can help you out in the best possible way? Here, we’ve outlined four key things that you need to focus on when shopping for such a service provider.

1. Personalized solutions
Did you know that during a study done by InfoTrends, more than 84% of the people surveyed said they’d prefer to open a personalized piece of direct mail over something which isn’t personalized? Perhaps the biggest reason behind this is that the recipients recognize that it takes much more effort to create a personalized piece of direct mail. In short, personalization has a massive impact on how customers interact with your brand. Therefore, it’s important to ensure that your shortlisted printer offers personalized services such as variable data printing that lets you prepare and send out mailings that are specific to individual recipients.

2. Considerable experience
The value of a highly experienced printer simply cannot be overlooked if you’re looking to get the most out of your direct mail campaigns. A company that comes with a huge experience in direct mail printing services not only can share ideas but offer suggestions you might not think about as well. Generally, the more experience your printer comes with, the more your chances of getting a better job done. A printer that has already produced thousands of assets can provide you with valuable insights into the features that decide the success and failures of direct mail campaigns, which’s something worth leveraging.

3. Quality of work
While this is something that goes without saying, you should check out that your printing partner is well-equipped with the resources and materials needed to create attention-grabbing direct mail pieces, together with the skills and techniques. From colors and variety of materials to finishing touches – it should get you covered from all aspects. You surely won’t need every option offered by your printer but having them at your disposal would help you be more creative if need be. Though it shouldn’t be a problem with a top-notch printer, you must be able to see a sample before your entire order gets done.

4. Quality of service
Under any circumstances, your printer must be able to complete your job perfectly and on time. In short, you must choose a partner that isn’t difficult to work with, instead a reliable one that you can count on. In this industry, both quality and service play crucial roles in defining a direct mail printer’s credibility. And when it comes to receiving top-notch service, your shortlisted printer should come with a good history of strong and clear communications.

In Conclusion
All the above areas and more make DFW Printing Company the perfect partner for all your direct mail printing services. With over 50 years of experience in this industry, we’ve got the vision, skill set, and knowledge to craft exceptional mailings. And if you’re looking for some help in getting out-of-the-box ideas for your campaign, you can reach out to us by calling 800.903.1673 or email: dfwsalesgroup@dallasnews.com and we’ll help you further your creativity and engage your direct mail recipients in the best possible way.

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3 Reasons Why Printed Newspapers Are Still Worth Reading

5/18/2020

There’s a strong debate these days on whether the future of journalism is in print newspapers or the digital world. Though all news might be found online, printed newspapers, especially the small-market ones, are still a strong presence. In this post, we’re going to share three crucial reasons, which we think are still the pillars of the popularity of print newspapers.

Before delving deeper, we want to share the results of a survey conducted by Two Sides. It revealed that 53% of Americans still prefer to read print newspapers, which clearly demonstrates people’s love for print and paper.

Key reasons why print newspapers are still worth looking at

True spirit of a community: Small-market newspapers that are published daily or weekly are simply unbeatable when it comes to getting local community news in front of the readers. From small community events to the opening of local businesses – they provide local readers with exactly what they look for. This kind of information on what’s going on in a particular locality is less likely to be found on the web. As a result, local print newspapers are still the go-to source of information in many areas.
Portability: Another major advantage of print newspapers is that they can be carried everywhere. On the contrary, to access online editions you not only need to carry an electronic device like a phone or laptop but require an internet connection as well.
Unique mode of consuming news: While the immediacy of the digital editions cannot be overlooked, print versions add a unique “human scale” feel to the news absorption. When it comes to actually taking some news in, the difference between reading newsprint and online is like the difference between walking to a nearby grocery store and driving. Reading online surely speeds things but reading a print newspaper slows you down and offers clarity to your reading experience.

Apart from these, it’s important to note that thought print newspapers are experiencing hard times and they cannot offer many things that the internet can, they’re still here. It might be surprising to know that many newspapers are still making profits, albeit with a significant reduction in profit margins. The business has become smaller for many companies with many reductions, but still, they’re making enough profit to run a viable business for the upcoming years. We want to focus on one critical point here that online ad revenue alone simply isn’t enough for most news companies to maintain profitability. When it comes to the online ad revenue landscape, it’s dominated by Facebook and Google. Therefore, it has become inevitable for online news sites to find an alternative business model to survive. Paywall could be a solution to this but it won’t replace all the revenue lost from reduced subscription sales. On the contrary, newspapers still earn significant revenue from various print advertising.

Conclusion

While digital news delivery is gaining steady popularity, it doesn’t mean that print newspapers are dead. Print journalism is surely changing, but it’ll continue to play an important role in people’s reading experience for years to come.

DFW Printing is the leading printing solutions provider in the Dallas Fort WorthMetroplex. For any printing requirement, just give us a call at 800.903.1673 or drop an email at dfwsalesgroup@dallasnews.com.

Catalog Printing: How To Get Prepared

4/30/2020

Catalog printing is a marketing technique that can be leveraged by both small businesses and large corporations. In fact, 69% of customers seek information from a printed catalog before making an online purchase. In short, a well-designed physical catalog can bring a multitude of benefits your way including improved engaged level, personalization of customer experience, increased brand awareness, among others. An effective print catalog comes with the ability to utilizing content to inspire, guide, and educate. Here, product/service placements woven into a perfect situational story and accompanied by self-explanatory mini-essays and captivating photography – all geared toward increasing your conversion rate.

Finding a reliable and reputable printing company is the first crucial step in catalog printing. Once you’ve found the printer, there’re some key things that you need to convey to it so that your catalog can be printed accurately.
Here, we’ve jotted down three major aspects that would make the process a bit easier.

3 Key things to relay to your printer

The cover: When it comes to catalog advertising, the old adage, which means we shouldn’t judge a book by its cover, simply doesn’t hold true. Potential consumers will immediately develop an impression about your business and your catalog’s content based on the cover. Remember that the overall quality and design of the catalog’s cover is the initial advertising strategy that’ll attract potential consumers, compel them to pick it up and browse through. Ideally, the paper used should be thicker than the paper used in the catalog body. Additionally, brighter colors are used on the covers generally. If you want to draw more attention, adding a glossy finish would be a good idea.
Dimensions: While it’s possible to print large or custom size catalogs based on your requirements, the most common size is 8.5 x 11 inches and hence, usually a cost-effective option. Here, it’s always advisable to consult your printer before finalizing the dimensions as those professionals can make suggestions to keep your printing costs as low as possible.
Binding style: Though it largely depends on your preference, you should consider the number of pages of your catalog. If you’ve got a low number of pages, the saddle stitch binding should be an effective and economical method. Here, staples are used to secure the pages. You should opt for the perfect binding style if you’ve got a catalog with a large number of pages. It involves gluing the pages into the catalog cover. There might be other styles available to you based on your requirement and the particular style of your catalog and your printer should be able to guide you on that.

Final thoughts
Print catalogs might seem old school, but their brand-building potential and increased capabilities suggest they’ll continue to be a staple in retailers’ marketing strategies and consumers’ mailboxes. In fact, as the internet continues to offer increased access to the products and as more products become similar, print catalogs will grow as a crucial means to differentiate brands and help them sustain existing customer relationships.

At DFW Printing, we can print catalogs in any size, quantity, type, binding style, or color depending on your exact requirements. To get a free quote on your next catalog printing project, reach out to us through phone: 800.903.1673 or email: dfwsalesgroup@dallasnews.com.

4 Design Elements That Help To Create Stunning Business Cards

4/15/2020

Business cards are one of those inherent parts of a brand that can make or break a business. Some of them are too boring and tell nothing but only the contact details while some others beautifully communicate a story of the brand and act as an effective marketing tool. In order to make your business cards belong to the latter group, you’ve to make them unique ones that leave a great impression.

Here’re our top four business card design elements that would help you attain this.

Design elements that make business cards stand out

#1 Following the fundamental design principles

You don’t necessarily need to be a graphic designer to craft nice-looking business cards. Sticking to the fundamental principles of design could help you out to a great extent. Make sure you follow these things – establish a hierarchy, keep the elements properly aligned, choose proper fonts and font sizes, and be consistent with colors.

#2 Using the appropriate style

If you come across business cards regularly, you could see that they can be divided into two main categories – some are laden with colors while some others are quite plain and simple. Now, which style should you choose? It depends on your brand identity. While bright colors can offer a touch of excitement and freshness, using too many of them isn’t advisable. On the contrary, if you run a sophisticated business, choosing a colorless, plain style can help your cards stand out in your niche.

#3 Staying in line with your brand

Regardless of how much creativity you pour into the business cards, you need to stick to the key objective of a business card – telling recipients who you’re and what you do. And that’s the reason they’ve to be created in accordance with your brand. It means, your business cards need to match your brand identity, its color scheme, and its values. For instance, if your brand wants to be known as creative, you can include lots of bells and whistles. On the contrary, if you want to market it as a dependable one, focusing on having a simple design would be a good idea.

#4 Focusing on the finish

An excellent finish can help to make the design of your card really stand out. Debossing and embossing are the most popular finishing techniques that let you add a tactile element to the cards. The former creates an indent which adds physical depth to a card while the latter uses heat pressing for achieving a raised effect to it to add emphasis and texture. Foil stamping is another effective way to enhance your logo and text, which gives a touch of luxury to the cards.

Wrapping Up

Apart from the above, always try not to use unnecessary elements that may confuse the recipients. It’s also advisable to keep your business cards uncluttered and keep a good amount of blank space around the logo and other texts so that recipients can write something like where they got the card. And finally, try to add a nice CTA, if possible, to make the card an effective marketing tool.

For top-quality business cards with designs that make a memorable first impression with the recipients, contact the team of DFW Printing Company through email at dfwsalesgroup@dallasnews.com or phone at 800-903-1673 today.

Why You Shouldn’t Overlook The Power Of Custom Printing Solutions

3/31/2020

Custom printing solutions dallas fort worth

Everything You Need to Know About Banner Printing

3/3/2020

Advertisements, rallies, protests, birthdays, weddings, and more! Banners are used all over the world for anything and everything conceivable. Before we dive into the specifics of banner printing, it’s important to understand some basic information about banners.

Keep reading to learn everything that you need to know about banner printing.

Everything You Need to Know About Magazine Printing

2/7/2020

printing magazine

You’ve worked so hard to pour your heart and soul into this magazine and you want the world to see this masterpiece for themselves!
Sound like you?

Whether you’ve already got an online magazine or you’re just thinking about creating one, printing your magazine can help establish your business within the industry but it can be hard to know where to start and if it’s worth the cost.

Keep reading to learn everything you need to know to get started with magazine printing.

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