TOP 7 IDEAS TO MARKET YOUR BUSINESS WITH PRINTED POSTCARDS & DIRECT MAIL
If you’re struggling to find ideas for your Dallas postcard printing project or need help with your Fort Worth postcards marketing campaign, here are seven ideas that can help:
1. The BOGO Postcard
Customers love freebies. When you print and distribute BOGO (Buy One, Get One free) postcards, you’re sure to grab the attention of your target customers. Make sure your business is ready to handle the number of customers willing to try your product or service for free. If customers who buy from you have a memorable experience, they’re almost sure to return and may even do some word-of-the-mouth publicity for free among their networks of friends, family, colleagues, neighbors, etc.
2. The Promotional Postcard
These are ideal to let people know about special events and deals, which could be anything from an upcoming event, clearance bargain, and off-season sales to discount vouchers, hard-to-beat deals, etc. If you want to dispose of your dated inventory while giving your sales a big boost, promotional postcards could help a lot.
3. The VIP/MVP Postcard
People will remember for a long time how you make them feel. Leverage this psychology by making your target customers or your most frequent buyers feel special by giving them a VIP/MVP postcard where they get special privileges or can score points for each purchase, which can be redeemed later. This is a smart way of marketing your products and services by making a particular category of customers feel special and encouraging them to buy more.
4. The General Information Postcard
They hold all the key information about your business such as your store location, contact information, and the address of every offline and online purchase portal. With those custom made postcards, you would be able to reach and impress every customer.
5. The Segmented Postcard
These printed postcards are designed to appeal specifically to your submarkets. Thus, you can create Fort Worth postcards for your most frequent shoppers in the Fort Worth area or those who buy from you every month. If you run a restaurant or a café in Dallas, you could create Dallas postcards that target vegans and vegetarians, taco lovers, beer lovers, etc. specifically in the Dallas area.
6. The Greeting Postcard
These postcards are sent on a customer’s birthday, anniversary, or on special holidays like Christmas, Labor Day, Memorial Day, etc. You could even send postcards without any special occasion like TGIF (Thank God It’s Friday) postcards or “beating the Monday blues” postcards. The idea is to use special occasions (and even the not-so-special days) to create leads and convert them into sales.
7. The Referral Reward Postcard
With these custom printed postcards, you can encourage your existing customers to act as your brand ambassadors and send referrals your way while earning perks and discounts for themselves.
Other printed postcards that you may use include save-the-date postcards, CTA (call-to-action) postcards, reminder postcards, welcome postcards (for new customers/home owners/car owners/ new parents, etc), thank you postcards, etc. If you’re searching for a reliable postcard printing company in Texas, trust DFW Printing Company, Inc. to deliver high-quality printing services for your business postcards and direct mailing campaigns. Reach us now by dialing 800-903-1673 or via email at email@example.com.