Here’re our top four business card design elements that would help you attain this.
Design elements that make business cards stand out
#1 Following the fundamental design principles
You don’t necessarily need to be a graphic designer to craft nice-looking business cards. Sticking to the fundamental principles of design could help you out to a great extent. Make sure you follow these things – establish a hierarchy, keep the elements properly aligned, choose proper fonts and font sizes, and be consistent with colors.
#2 Using the appropriate style
If you come across business cards regularly, you could see that they can be divided into two main categories – some are laden with colors while some others are quite plain and simple. Now, which style should you choose? It depends on your brand identity. While bright colors can offer a touch of excitement and freshness, using too many of them isn’t advisable. On the contrary, if you run a sophisticated business, choosing a colorless, plain style can help your cards stand out in your niche.
#3 Staying in line with your brand
Regardless of how much creativity you pour into the business cards, you need to stick to the key objective of a business card – telling recipients who you’re and what you do. And that’s the reason they’ve to be created in accordance with your brand. It means, your business cards need to match your brand identity, its color scheme, and its values. For instance, if your brand wants to be known as creative, you can include lots of bells and whistles. On the contrary, if you want to market it as a dependable one, focusing on having a simple design would be a good idea.
#4 Focusing on the finish
An excellent finish can help to make the design of your card really stand out. Debossing and embossing are the most popular finishing techniques that let you add a tactile element to the cards. The former creates an indent which adds physical depth to a card while the latter uses heat pressing for achieving a raised effect to it to add emphasis and texture. Foil stamping is another effective way to enhance your logo and text, which gives a touch of luxury to the cards.
Apart from the above, always try not to use unnecessary elements that may confuse the recipients. It’s also advisable to keep your business cards uncluttered and keep a good amount of blank space around the logo and other texts so that recipients can write something like where they got the card. And finally, try to add a nice CTA, if possible, to make the card an effective marketing tool.
For top-quality business cards with designs that make a memorable first impression with the recipients, contact the team of DFW Printing Company through email at firstname.lastname@example.org or phone at 800-903-1673 today.