Business cards are one of those inherent parts of a brand that can make or break a business. Some of them are too boring and tell nothing but only the contact details while some others beautifully communicate a story of the brand and act as an effective marketing tool. In order to make your business cards belong to the latter group, you’ve to make them unique ones that leave a great impression.

Here’re our top four business card design elements that would help you attain this.

Design elements that make business cards stand out

#1 Following the fundamental design principles

You don’t necessarily need to be a graphic designer to craft nice-looking business cards. Sticking to the fundamental principles of design could help you out to a great extent. Make sure you follow these things – establish a hierarchy, keep the elements properly aligned, choose proper fonts and font sizes, and be consistent with colors.

#2 Using the appropriate style

If you come across business cards regularly, you could see that they can be divided into two main categories – some are laden with colors while some others are quite plain and simple. Now, which style should you choose? It depends on your brand identity. While bright colors can offer a touch of excitement and freshness, using too many of them isn’t advisable. On the contrary, if you run a sophisticated business, choosing a colorless, plain style can help your cards stand out in your niche.

#3 Staying in line with your brand

Regardless of how much creativity you pour into the business cards, you need to stick to the key objective of a business card – telling recipients who you’re and what you do. And that’s the reason they’ve to be created in accordance with your brand. It means, your business cards need to match your brand identity, its color scheme, and its values. For instance, if your brand wants to be known as creative, you can include lots of bells and whistles. On the contrary, if you want to market it as a dependable one, focusing on having a simple design would be a good idea.

#4 Focusing on the finish

An excellent finish can help to make the design of your card really stand out. Debossing and embossing are the most popular finishing techniques that let you add a tactile element to the cards. The former creates an indent which adds physical depth to a card while the latter uses heat pressing for achieving a raised effect to it to add emphasis and texture. Foil stamping is another effective way to enhance your logo and text, which gives a touch of luxury to the cards.

Wrapping Up

Apart from the above, always try not to use unnecessary elements that may confuse the recipients. It’s also advisable to keep your business cards uncluttered and keep a good amount of blank space around the logo and other texts so that recipients can write something like where they got the card. And finally, try to add a nice CTA, if possible, to make the card an effective marketing tool.
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For top-quality business cards with designs that make a memorable first impression with the recipients, contact the team of DFW Printing Company through email at dfwsalesgroup@dallasnews.com or phone at 800-903-1673 today.

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Advertisements, rallies, protests, birthdays, weddings, and more! Banners are used all over the world for anything and everything conceivable. Before we dive into the specifics of banner printing, it’s important to understand some basic information about banners.
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Keep reading to learn everything that you need to know about banner printing.

You’ve worked so hard to pour your heart and soul into this magazine and you want the world to see this masterpiece for themselves!
Sound like you?

Whether you’ve already got an online magazine or you’re just thinking about creating one, printing your magazine can help establish your business within the industry but it can be hard to know where to start and if it’s worth the cost.
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Keep reading to learn everything you need to know to get started with magazine printing.

Before even beginning to look for printing vendors, sit down and make a list. Separate your list into three sections: Must-Have, Desired, and Bonus.

In your “Must-Have” section, write down elements that are absolute requirements for your printing vendor. Follow this with your “Desired” section, which should include elements that would be great, but aren’t an absolute necessity.
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It’s likely that you’ll find multiple vendors that meet your “Must-Have” requirements, so having a “Desired” section will help you further narrow down your options. Finally, your “Bonus” section should be things to strive for. You might not find these in a vendor today, but these are a great reference if your vendor later asks for recommendations to add to their products or services list.

​Any form of advertising that makes use of physically printed materials, such as newspapers, magazines, flyers, brochures, and posters, to reach consumers and prospective customers is called print media advertising.

This form of marketing has been around for centuries. 
Print media has made a significant contribution to transferring knowledge and providing information over the years. In fact, it is one of the most basic and oldest forms of communication. 

Posters and flyers are two of the most common printed materials out there—next to stationery and business cards, that is. However, a lot of people are still confused about the difference between the two. Some even use the terms interchangeably.

What's even more surprising is that even some marketers and designers aren’t sure what makes the two unique. Flyers and posters have very different design considerations. One also provides better results than the other depending on the marketing strategy they are used for.
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We can't tell you how to run your marketing campaigns, but we can at least help you differentiate between the two. Let's take a look at the specifics of each format.​

Using a business card is one of the quickest and easiest ways to exchange information. They can also be used to promote your business. So, having a great one can validate the legitimacy of your business. 

A business card containing the right amount of information—together with a stunning design—can grab anyone's attention, helping your business stand out. However, what information should you put on it? What design translates to 'stunning’? Those questions are quite tricky to answer—but not impossible.
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There are several factors you must take into consideration when creating a business card, which is what we're going to discuss in this article.

Direct Marketing involves presenting your products, services, or brand directly to your client without using an advertising middleman.

​It includes everything from internet marketing, direct mail, telemarketing, face-to-face selling, and direct response advertising. Of all these, the method that has proven to be timelessly effective is direct mail marketing. This means that ignoring direct mail marketing and its proven effectiveness is almost the same as losing money on a daily basis. 

For this reason, it is fundamentally important to implement direct mail marketing in your business and to do so in the right way.

Because just as a product needs to be different in order to stand out and lead to more sells, the direct mail marketing strategy you use also needs to be different if you want it to be memorable and effective. If you do the same thing everyone else in your industry is doing, you will struggle to take off. 
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That is where this article comes in. Here is how to effectively use direct mail marketing to boost your sales and overall business.