Before even beginning to look for printing vendors, sit down and make a list. Separate your list into three sections: Must-Have, Desired, and Bonus.

In your “Must-Have” section, write down elements that are absolute requirements for your printing vendor. Follow this with your “Desired” section, which should include elements that would be great, but aren’t an absolute necessity.
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It’s likely that you’ll find multiple vendors that meet your “Must-Have” requirements, so having a “Desired” section will help you further narrow down your options. Finally, your “Bonus” section should be things to strive for. You might not find these in a vendor today, but these are a great reference if your vendor later asks for recommendations to add to their products or services list.

​Any form of advertising that makes use of physically printed materials, such as newspapers, magazines, flyers, brochures, and posters, to reach consumers and prospective customers is called print media advertising.

This form of marketing has been around for centuries. 
Print media has made a significant contribution to transferring knowledge and providing information over the years. In fact, it is one of the most basic and oldest forms of communication. 

Posters and flyers are two of the most common printed materials out there—next to stationery and business cards, that is. However, a lot of people are still confused about the difference between the two. Some even use the terms interchangeably.

What's even more surprising is that even some marketers and designers aren’t sure what makes the two unique. Flyers and posters have very different design considerations. One also provides better results than the other depending on the marketing strategy they are used for.
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We can't tell you how to run your marketing campaigns, but we can at least help you differentiate between the two. Let's take a look at the specifics of each format.​

Using a business card is one of the quickest and easiest ways to exchange information. They can also be used to promote your business. So, having a great one can validate the legitimacy of your business. 

A business card containing the right amount of information—together with a stunning design—can grab anyone's attention, helping your business stand out. However, what information should you put on it? What design translates to 'stunning’? Those questions are quite tricky to answer—but not impossible.
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There are several factors you must take into consideration when creating a business card, which is what we're going to discuss in this article.

Direct Marketing involves presenting your products, services, or brand directly to your client without using an advertising middleman.

​It includes everything from internet marketing, direct mail, telemarketing, face-to-face selling, and direct response advertising. Of all these, the method that has proven to be timelessly effective is direct mail marketing. This means that ignoring direct mail marketing and its proven effectiveness is almost the same as losing money on a daily basis. 

For this reason, it is fundamentally important to implement direct mail marketing in your business and to do so in the right way.

Because just as a product needs to be different in order to stand out and lead to more sells, the direct mail marketing strategy you use also needs to be different if you want it to be memorable and effective. If you do the same thing everyone else in your industry is doing, you will struggle to take off. 
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That is where this article comes in. Here is how to effectively use direct mail marketing to boost your sales and overall business.