If you’re unsure of how responsive people would be to your direct mails and if they’ll be worried about the virus getting transmitted via such direct mailers, you can assure them that it’s completely safe. You can quote WHO and CDC, both of which mention no incidences of coronavirus transmission have been found to occur due to magazines, newspapers, letters, or packages. Right now, people locked away in their homes are not likely to venture out unless they have to. They’re worried and a bit confused when it comes to making buying decisions as not everything they’re bombarded with online may seem reliable. Thus, it’s the right time to reach these people with one of the most trusted business marketing materials – direct mailers. You’ll just have to hire an experienced printer in Dallas, TX to blend creative designs with your concise, laser-sharp messages to elicit the desired response rates.
If you’re still not sure why your business needs a printer in Plano, TX, for your direct mailers, here are some compelling reasons to consider:
- Complement your digital marketing campaigns well: If you already run digital marketing campaigns for your business, you can pair them with your direct mail campaign to boost the average response rate between 23% and 46%. By bridging the gap between your offline and online marketing, direct mailers designed by a leading printer in TX can significantly improve your business marketing results.·
- Let you leverage multi-sensory response: Since direct mails are tangible, holding them in their hands and viewing them engages your recipients’ touch and sight senses, thus making them feel a connection to your brand. You may even add elements like sound or smell to stimulate a multi-sensory response and make your direct mailers create a deeper impact. The more senses your business mailers engage, the more would your message resonate with your target audience.
- Enjoy one of the highest ROIs: Though direct mail may not be everyone’s go-to solution, it gives you one of the highest ROIs among any advertising channel. As COVID-19 has hurt businesses badly, now is the time to invest your money wisely. When you invest in one of the leading and most reliable printing services in TX for your business, you can make the most of every dollar spent.
- Get noticed easily: Many businesses have stopped their marketing campaigns completely or decided to go slower to negate the impact of COVID-19. As a result, your prospects’ mailboxes are no longer full of direct mailers or other marketing materials. You can take advantage of this situation by sending them your direct mail that’ll have a much better chance of standing out easily and being eagerly read as people stuck in their homes are increasingly looking forward to their daily mails.
So, chuck your dilemma and hire our experienced printer in TX for your direct mailers now!