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THE Top 5 Reasons WHY YOU SHOULD Use Presentation Folders

7/2/2020

 
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Whenever you or your employees are at a sales pitch or a seminar, it pays to look organized and to leave a great first impression. And that’s exactly where the importance of nicely printed presentation folders comes in. If you haven’t given it a thought of printing presentation folders for your business, here’re the key advantages offered by them. Take a look at them and you’ll understand why this conventional printed marketing solution is still highly relevant in today’s digital world.

Why must you use presentation folders?

1.       Branding
This is probably the biggest advantage of using customized presentation folders. Whether you are looking to give your employees a company gift or searching for a useful item to be distributed in an event, just get some customized presentation folders printed to promote your brand. Print them in accordance with your brand’s colors, add your logo and slogan, and contact details on the covers. Whenever someone sees those folders, he or she would get a clear picture of what your business is all about.

2.       Cost-effective marketing tool
Most businesses tend to spend a considerable amount of money on brochures, postcards, flyers, etc for different promotional purposes. Those are certainly highly effective marketing tools but they may not be the ideal solution when you are having a tight budget for this purpose. For example, when you change your prices or add new products, it becomes a costly affair to print new brochures and leaflets. But with presentation folders, all you need to do is just slip in fresh inserts to let the world know what has changed at your end.

3.       A tool to share additional information
Another major advantage of using presentation folders is they allow you to display additional information about your business, products and/or services. Typically, these folders come with more space compared to banners or postcards. Since it isn’t possible to know where your presentation folders would end up once you give them away, it’s always advisable to include information about your business as much as you can without making them look cluttered.

4.       A way to showcase your professionalism
Custom-printed presentation folders bring an excellent opportunity to showcase your style and taste. They also let others know how much you care for your business. And if you are in a client meeting, these folders would help your prospective clients know that you prioritize the marketing aspect of your business and don’t compromise on the quality quotient.

5.       Increased sales
Presentation folders indirectly help you add to your bottom-line. Whenever you add branding and marketing elements and information to them, you stand an increased chance of getting prompt calls and inquiries from potential clients. These folders also keep on reminding the recipients about your business and the products/services you offer. Therefore, if you’ve succeeded in delivering the right impression during events, conferences, or meetings with potential clients, you might end up having more deals. Remember that effective branding heavily contributes to higher traffic and higher traffic translates to increased sales.

Parting Thoughts
When printing presentation folders, it’s important to make sure that crucial information such as basic details of your company, your contact details, etc are clearly visible on the folders. The design should be something that makes them look professional and attention-catching at the same time. Finally, get your presentation folders printed only from a reputable printer. It’ll make sure that the final products remain in line with the quality you were looking for. And if you are thinking of the cost aspect, most printing service providers offer a decent discount when you order a bulk volume so the cost becomes pretty affordable.
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At DFW Printing Company, we offer top-quality printing and design services for presentation folders. If you want to see a sample of our work, just contact us via phone: 800-903-1673 or email: [email protected] and we’ll be happy to provide you with one.

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