DIRECT MAIL MARKETING, DALLAS TX
DFW Printing provides complete direct mail marketing services in Dallas and the surrounding area – mailing lists, printing and production of direct-mail letters, fliers, newsletters, post-cards, reply cards and more.
Gaining traction in specific markets requires a means of reaching the people that will be receptive to your products and services. A major hurdle for many niche projects is how to effectively reach them? Traditional print advertising costs are extremely expensive, while online and search engine marketing is complex and resource intensive.
Direct mail marketing provides a superior middle path – reaching your market quickly, at reasonable cost. The process starts with a marketing database. You can use a basic one as as a 'booster pack' to generate fresh leads for your direct mail campaign. Alternatively purchased lists can target very specific markets with highly specialized products or services.
Gaining traction in specific markets requires a means of reaching the people that will be receptive to your products and services. A major hurdle for many niche projects is how to effectively reach them? Traditional print advertising costs are extremely expensive, while online and search engine marketing is complex and resource intensive.
Direct mail marketing provides a superior middle path – reaching your market quickly, at reasonable cost. The process starts with a marketing database. You can use a basic one as as a 'booster pack' to generate fresh leads for your direct mail campaign. Alternatively purchased lists can target very specific markets with highly specialized products or services.
HOW TO CREATE A DIRECT MARKETING CAMPAIGN
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Direct marketing has a lot of advantages. From being cost effective, to targeting a precise audience, direct marketing can be one of the best ways to advertise to your consumers. Interestingly enough direct marketing can be great for small business looking to test their market before investing in more aggressive forms of advertising. For advice on the different kinds of direct mail marketing and how to launch your next direct mail marketing campaign with measurable results, read more below.
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Direct mail marketing: quick start
In the Dallas and Fort Worth areas, DFW Printing offers many options to make direct mail deployments happen fast. Standard campaigns with known target audiences can purchase a mailing list, develop mailing materials (such as design of letters, flyers or reply cards), launch a mailing, and then start receving results within weeks.
For small businesses in Dallas, consider this effective 'quick start' direct mail model:
For small businesses in Dallas, consider this effective 'quick start' direct mail model:
- Generate a mailing list for all of your existing customers.
- Create a simple newsletter or flyer containing a specific call to action for your targets. For example, your targets can respond by sending you an email, mailing back a reply card, calling an 800-number or faxing in a product order form.
- Code your mailings by assigning each design a specific batch number. This is the means to track the effectiveness of different approaches.
- Run a dry run test: select a portion of your mailing list, send out a small batch and test the responses. Adjust as necessary before sending out the full batch.
FUll Service Direct Mail Marketing
Direct Mail Marketing is an excellent way to distinguish your self from the crowd and reach out to people in a customized way. Once you have identified the market you would like to target, direct mail marketing can be an endearing way to boost the reputation of your business with. Direct mail not only targets your audience, but is also one of the most cost effective forms of advertising, making it easy for you to measure success.
If you are looking for a new target market, DFW Printing also helps find strategic mailing lists. Whether you would like to create direct-mail letters, fliers, newsletters, post-cards, or reply cards, our company can provide you with the right kind of marketing materials to satisfy all of your needs.
If you are looking for a new target market, DFW Printing also helps find strategic mailing lists. Whether you would like to create direct-mail letters, fliers, newsletters, post-cards, or reply cards, our company can provide you with the right kind of marketing materials to satisfy all of your needs.