In today’s digital age, if you thought direct mail was dead and buried, think again. According to a 2018 study, direct mail campaigns were found to generate 5X purchases than emails. But this isn’t the only reason why you should include mailing services into your marketing mix. Unlike digital advertisements or emails that are often blocked or marked as spam, direct mailing services build trust in your business. Since they’re tangible, they are more effective and appealing to humans, who seek connection through their five senses – touch being one of them. Mailing services are quite affordable and let your business target the desired clientele better. Since such services let you target particular demographics or zip codes, you’ll be able to factor in the details like family structures, average income, age groups, housing values, etc. in a specific region.
In the market, there are a lot of mailing companies that offer a wide range of services. While some may offer direct mailing or postcard mailing services, others like DFW Printing Company offer a complete range of mailing services – right from direct mails and EDDM to bulk mails. But before you choose a mailing company to meet your business mailing needs, you need to consider certain factors. These are:
Know your goals
Your business may need mailing services to achieve different goals, such as:
Create your mailing list and segment your customers
You want the right messages to reach the right people. This requires you to carefully prepare your business mailing list. If you need help, you can ask your mailing service partner if they can let you acquire targeted mailing lists. DFW Printing Company can provide you with any list and help you find the right one for your business. Once you have the mailing list, you’ll need to segment your target customers. For instance, the company CEOs on your list would be interested in messages that are completely different from what millennials would like to read about. Unless your customers are segmented properly and targeted messages are crafted to appeal to them, your business won’t benefit much from direct mailing services.
Choose the mailing format and company
From postcards, booklets, flyers, and leaflets to custom letters and magazines, there is almost an unlimited number of direct mail formats that you can choose from. Depending on what stages your targeted customers are at in their customer journey, you can choose the mailing format. The format could even be decided by what your business goals and budget are for the direct mail campaign. If you’re not sure about the right choice, having a reputable mailing service partner that’s into the printing business for over three decades like DFW Printing can help. Thus, if your business needs a wide range of mailing formats and could benefit from having a printing-and-mailing service partner rolled into one, make your choice judiciously. Trust a reliable mailing company like DFW Printing and you’ll get a print service leader with its complete suite of fulfillment services to enjoy some added benefits.
Contact us for all your mailing needs! Phone 800-903-1673, email dfwsalesgroup@dallasnews.com
In the market, there are a lot of mailing companies that offer a wide range of services. While some may offer direct mailing or postcard mailing services, others like DFW Printing Company offer a complete range of mailing services – right from direct mails and EDDM to bulk mails. But before you choose a mailing company to meet your business mailing needs, you need to consider certain factors. These are:
Know your goals
Your business may need mailing services to achieve different goals, such as:
- Customer acquisition (where your focus is on acquiring new customers)
- Lead conversion (where the aim is to convert leads into sales or customers)
- Upselling or cross-selling (where you’ll sell more high-end products/services to existing customers and even encourage them to buy things related to their past purchases)
- Customer retention (this is where your business tries to keep existing customers happy so they continue to spend on your offerings; this can be done by making them feel special with loyalty benefits, sales preview, or similar VIP treatments)
Create your mailing list and segment your customers
You want the right messages to reach the right people. This requires you to carefully prepare your business mailing list. If you need help, you can ask your mailing service partner if they can let you acquire targeted mailing lists. DFW Printing Company can provide you with any list and help you find the right one for your business. Once you have the mailing list, you’ll need to segment your target customers. For instance, the company CEOs on your list would be interested in messages that are completely different from what millennials would like to read about. Unless your customers are segmented properly and targeted messages are crafted to appeal to them, your business won’t benefit much from direct mailing services.
Choose the mailing format and company
From postcards, booklets, flyers, and leaflets to custom letters and magazines, there is almost an unlimited number of direct mail formats that you can choose from. Depending on what stages your targeted customers are at in their customer journey, you can choose the mailing format. The format could even be decided by what your business goals and budget are for the direct mail campaign. If you’re not sure about the right choice, having a reputable mailing service partner that’s into the printing business for over three decades like DFW Printing can help. Thus, if your business needs a wide range of mailing formats and could benefit from having a printing-and-mailing service partner rolled into one, make your choice judiciously. Trust a reliable mailing company like DFW Printing and you’ll get a print service leader with its complete suite of fulfillment services to enjoy some added benefits.
Contact us for all your mailing needs! Phone 800-903-1673, email dfwsalesgroup@dallasnews.com