Reviewing the Real Importance of Using Presentation Folders

5/12/2021

When it comes to distributing your business information, you rely on digital channels these days. Your potential clients can quickly learn about your business by visiting your website or social media pages. But what would happen if you’re going to see a client who has limited access to digital channels? How would you let him/her know of your company’s backstory, products/services, testimonials, and other crucial information? That’s precisely where traditional marketing tools like presentation folders can come to your rescue. And this is just one of many situations where professionally printed presentation folders not only serve essential purposes but help to establish your professionalism as well.

If you still haven’t started using presentation folders for your business yet, continue reading, and you’ll realize the true importance of this effective marketing tool.

Why your business should start using presentation folders right away

Here, we’ve jotted down three key benefits of using presentation folders that should help make up your mind.

Keep your presentations/documents organized

You’ve prepared a killer presentation for your business and printed it. But by the time you reach a client’s office, it’s all crumpled because you shove them into your briefcase. Your client notices that and immediately considers your business as unprofessional. However, when you use presentation folders, you can stay assured that everything is properly organized and securely kept. All you need to do is focus on your presentation or meeting.

Help your business stand out

When you send out information about your products/services or business proposals, you can maximize the impact by using branded presentation folders. Your clients probably receive lots of similar documents every day, and in case you cannot differentiate your business, yours will probably go unnoticed. But when you utilize branded presentation folders to send documents, the recipients will most likely notice them, which will help your business outshine the competitors.

Help to promote your brand

Since presentation folders are generally printed in A4/A5 size, you’ll get enough space to put your business’s logo, slogan, mission, and vision on them. You can also have them printed using your brand’s colors and mention your contact information on the covers. People who see the folders at meetings or conferences will get a clear picture of your business. They’ll remember your business after the meeting/conference even if they forget your presentation. And some of them might become your clients when they need products/services that your company offers.

Why presentation folders should be one of your primary marketing materials

By now, you’ve probably become convinced about using presentation folders for your business. Let’s see what makes these folders different from other marketing materials.

They represent your business physically

When you hand a nicely printed presentation folder containing important documents over to one of your prospective clients, it creates a great first impression of your business. It helps to strengthen the professional facet of your business and establishes a personal connection as well, which often leads to business relationships.

They are cost-effective

Presentation folders can be used for various purposes – from organizing documents for meetings/conferences and keeping public relations materials to gifting them as promotional items and utilizing them as complete marketing kits. So, by investing in high-quality presentation folders, you can fulfill a multitude of objectives. Moreover, when you partner with a top-tier printing house, you may get those folders at great prices, which means you can achieve your marketing goals without spending a fortune.

Wrapping up
As you can see, presentation folders let you show the best side of your business whenever you bring them along, which’s half the battle. So, make them an integral component of your business’s marketing effort today, and you should be able to see the ROI pretty quickly.

DFW Printing offers a wide variety of presentation folders - different sizes and custom imprints inside and out, business card slots and custom coating are available - contact us today to discuss your presentation folders!

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