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The Top 7 Tips for Your Postcard Marketing

3/23/2022

 
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Direct mail evokes emotions, which is why investing in postcard marketing for your business is a great idea. A past U.S. Postal Service study found that 67% of US-based people stated direct mail is more personal compared to advertisements run via digital channels. A 2019 survey also found that 78% of marketers and executives considered branded, integrated, and personalized direct mail an extremely effective marketing channel.

No wonder why businesses – big, small, and those in-between, use printed postcards as their direct mail marketing weapon to acquire and retain customers. If you aren’t sure how printed postcards can help your business or need ideas to grab your target customers’ attention and compel them to take the desired actions, the following seven tips can help:  


1.     Clearance Cards
If you want to dispose of your old inventory and encourage people to buy them, which will help you make space for your new stock, you can use clearance postcards. You should create a compelling offer, print them on your postcards, and distribute them to spread the word about your clearance sale to entice people into buying from you.   

2.     Freebies and/or BOGO
People love freebies and products/services at a discount. Whether you want to drum up some publicity for freebies you plan to give away or provide BOGO (buy one get one free) deals, you can take advantage of printed postcards. Depending on your target recipients’ preferences, age, gender, buying habits, etc., you can create custom messages and persuade them to make the most of such once-in-a-lifetime deals.

3.     Upselling and Cross-Selling
Both these can help you boost your sales and profits. While upselling involves offering your customers the choice to buy a product/service of a higher quality that’s typically more expensive than what they initially searched for, cross-selling is when you present them the opportunity to make additional purchases to go with their initial buy. Using printed postcards with appealing messages and targeted CTAs (call-to-action), you can encourage upselling and cross-selling.

4.     Announcement of a New Store’s Opening
If you’re opening a new store, you can let your existing and potential customers know about it through printed postcards. Whether you’re expanding your business with the opening of a new store or have touched a milestone with it, you can create attention-grabbing postcards to let your target audience know about it and invite them to visit your new location. You can even use such postcards to notify the locals by distributing them in the neighborhoods of your store.   

5.     Coupon Cards
Almost everyone loves coupons as it helps them save considerably while buying the things they have wishlisted for long. You can use printed postcards to include a QR code or coupon code to increase the sales of some specific products in your stock. Such coupons cards should have the necessary information such as the promo code, product(s) featured in the sale, time and duration of the sale, store location (s), and exclusions, among others, to help your recipients make a wise choice.

6.     Discounts on Special Occasions
Printed postcards are great ways to offer your customers discounts on special days like birthdays, wedding anniversaries, etc. By sending a customized discount card to suit the special occasion, you can set your business apart from the crowd by striking the right chord and strengthening customer loyalty. Such discounts will also boost sales by encouraging the recipients to buy something that’s often double or triple the amount of the discount you have offered.

7.     Referral Programs
Printed postcards can be effectively used for customer referral programs. They’ll create a buzz about your offerings and even get new customers into the fold. With a bit of luck, you’ll be able to ramp up your client base considerably with very little effort.
With the ideas above, you can make the most of printed postcards to give your business a big boost. 

Contact us today to discuss your postcard printing and mailing needs!

Read more:


https://www.dfwprintingcompany.com/blog/highly-effective-ways-to-use-postcards-and-direct-mail-for-your-business

https://www.dfwprintingcompany.com/blog/benefits-of-postcard-mailings

https://www.dfwprintingcompany.com/blog/how-promotional-items-can-breathe-new-life-into-your-business

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Photos used under Creative Commons from Andrea Balzano, Creative Hero, mohussain1981