When it comes to advertising and/or promoting a business, digital marketing is often considered as the way to go. But have you ever thought of leveraging printed marketing solutions? If not, you should focus on it right away. Custom-printed materials are one of the most effective ways to keep your brand’s name in front of present and prospective customers. These are like miniature billboards that keep on displaying your marketing message, helping to increase your brand’s TOMA (top of mind awareness).
If you’re still feeling hesitant about whether you should use custom printing solutions, take a look at the following benefits to make an informed decision.
Unparalleled benefits of custom printing solutions:
#1 Promotes reciprocity
Regardless of the recipients of your custom printed products, everyone loves to receive freebies and gifts. Even though these items are distributed without any obligation, they help to establish a positive relationship and leave a favorable impression, which enhances the probability the recipients will remember you and in turn, do business with you.
#2 Differentiation
In today’s extremely competitive business landscape, it pays off to make your brand stand out and custom printing solutions greatly help you to accomplish it. Products with customized brand designs lead to brand recall and brand recognition. When your prospective customers see your products at the retailer’s space or when those are being transported from one place to another, they’ll identify your brand immediately. Imagine seeing a product with a plain packaging box at an outlet and another package with customized printed elements. Which one will you likely remember? Obviously, the latter one, right?
#3 Affordable advertising
Advertising often becomes expensive and it doesn’t always turn out to be as effective as you’d hope. When you apply custom printing solutions to your products, it offers a budget-friendly way to advertise your business continually. When someone uses those products, they become a mobile billboard. Everyone seeing them sees your customized design and becomes aware of your brand.
#4 Brand enforcement
Custom printed products not only make your business look legitimate and professional but they also enforce your brand image. For instance, if you’re a business that sends out a considerable volume of mails, magazines, brochures, etc, custom envelopes are essential to get a professional edge. Thoughtfully crafted envelopes with different colors and eye-catching elements can easily draw in your prospective clients. Additionally, once you’ve the name and logo together with the design format for your business, you can get an entire set of custom printed materials designed in a cohesive manner. You can get not only envelopes but business cards, letterheads, promotional items, among others.
Wrapping Up
In addition to the above, custom printed materials can do wonders when they serve a useful and practical purpose for the recipients. To get the most out of custom printing solutions, you can also ask your printing company to print reorder information like your website link and contact information on the labels for the products you sell. It’d help you demonstrate your customer-centric approach as the recipients would be able to contact you for product-related inquiries.
Let us do the creative legwork for you. If you need any custom printing solution, give DFW Printing Company a call at 800-903-1673 or send an email at dfwsalesgroup@dallasnews.com and we’d help you leave a great impression through custom printed materials.
If you’re still feeling hesitant about whether you should use custom printing solutions, take a look at the following benefits to make an informed decision.
Unparalleled benefits of custom printing solutions:
#1 Promotes reciprocity
Regardless of the recipients of your custom printed products, everyone loves to receive freebies and gifts. Even though these items are distributed without any obligation, they help to establish a positive relationship and leave a favorable impression, which enhances the probability the recipients will remember you and in turn, do business with you.
#2 Differentiation
In today’s extremely competitive business landscape, it pays off to make your brand stand out and custom printing solutions greatly help you to accomplish it. Products with customized brand designs lead to brand recall and brand recognition. When your prospective customers see your products at the retailer’s space or when those are being transported from one place to another, they’ll identify your brand immediately. Imagine seeing a product with a plain packaging box at an outlet and another package with customized printed elements. Which one will you likely remember? Obviously, the latter one, right?
#3 Affordable advertising
Advertising often becomes expensive and it doesn’t always turn out to be as effective as you’d hope. When you apply custom printing solutions to your products, it offers a budget-friendly way to advertise your business continually. When someone uses those products, they become a mobile billboard. Everyone seeing them sees your customized design and becomes aware of your brand.
#4 Brand enforcement
Custom printed products not only make your business look legitimate and professional but they also enforce your brand image. For instance, if you’re a business that sends out a considerable volume of mails, magazines, brochures, etc, custom envelopes are essential to get a professional edge. Thoughtfully crafted envelopes with different colors and eye-catching elements can easily draw in your prospective clients. Additionally, once you’ve the name and logo together with the design format for your business, you can get an entire set of custom printed materials designed in a cohesive manner. You can get not only envelopes but business cards, letterheads, promotional items, among others.
Wrapping Up
In addition to the above, custom printed materials can do wonders when they serve a useful and practical purpose for the recipients. To get the most out of custom printing solutions, you can also ask your printing company to print reorder information like your website link and contact information on the labels for the products you sell. It’d help you demonstrate your customer-centric approach as the recipients would be able to contact you for product-related inquiries.
Let us do the creative legwork for you. If you need any custom printing solution, give DFW Printing Company a call at 800-903-1673 or send an email at dfwsalesgroup@dallasnews.com and we’d help you leave a great impression through custom printed materials.