Best ways to welcome back your customers safely after the pandemic

6/7/2021

For a huge number of businesses, the year 2020 was the most difficult one to sustain. As people locked themselves in their houses and flocked to online solutions, traditional businesses that weren’t quick to adapt their strategy lost consumers to online storefronts. However, things are slowly getting better now with states relaxing some rules and allowing traditional businesses to reopen.
If you too are planning to reopen your business or have already opened the doors, you must be thinking of strategies to win back customers. Check out these ideas to let the world know that your business is back again.

Let your customers know of your cleaning regimen

A lot of customers are still cautious about visiting physical stores. Therefore, your marketing activities must include strategies to encourage them to come back. Keeping the current anxiety associated with COVID-19 in mind, it’s a must to keep your store clean and follow public health guidelines. Remember that if the customers see something unhygienic in your store, it won’t take much time for the negative impression to go viral. And this is certainly not the image you wish to project about your business. So, strictly follow the guidelines issued by the CDC and your state health department, and let your customers know that you’re doing it. Consider using big signage and standees, and have the details of your cleaning regimen printed on them clearly. It’ll help your customers remain assured that you’re doing everything to protect them from the virus.

Share if something has changed

The ‘new normal’ has brought changes to almost everything associated with physical stores and hence, your customers won’t be surprised if your business has done something similar. However, the most important thing is communicating these changes to your customers clearly. Create banners and signage to inform them of the changes. Things you may want to mention include the maximum number of people you’re allowing in the store at a time, whether or not you’re accepting electronic transactions only, if you’re having senior hours, among others. Having changes in these times of uncertainty is absolutely normal. But if you don’t communicate these to your customers, they might assume that your business is still operating as it was doing in the pre-COVID situation, which might lead them to go elsewhere.

Reconsider the pricing

These days, many of your customers might be looking for employment opportunities and hence, they’ll be the first ones to notice if the prices go up. So, why not provide special offers and offer discounts where possible? It’ll automatically help to increase consumer footfall while helping them save. If you’ve already done something similar or are thinking of doing it, contact a reputable printing company today to get innovative, eye-catching ideas to communicate your offers to the customers using printed materials.

Leverage customer touchpoints

Whether your business is selling products/services both offline and online or just online, be sure to leverage customer touchpoints to let your existing customers know that you’re reopening the doors. When selling products/services online, ensure that every confirmation email includes the news. If you’ve customer service representatives, ask them to tell every caller about the reopening plans.

Closing thoughts
In addition to spreading the word, be sure to reward your loyal customers who’ve been buying from your business during the restrictions. Think of unique methods to thank them for their continuous patronage using signage and banners while letting them know of the reopening plans. While the present time is full of uncertainty, the above-mentioned ways should help your business win back lost customers in a warm and healthy manner.

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