printing magazine
You’ve worked so hard to pour your heart and soul into this magazine and you want the world to see this masterpiece for themselves!
Sound like you?
Whether you’ve already got an online magazine or you’re just thinking about creating one, printing your magazine can help establish your business within the industry but it can be hard to know where to start and if it’s worth the cost.
Keep reading to learn everything you need to know to get started with magazine printing.
Sound like you?
Whether you’ve already got an online magazine or you’re just thinking about creating one, printing your magazine can help establish your business within the industry but it can be hard to know where to start and if it’s worth the cost.
Keep reading to learn everything you need to know to get started with magazine printing.
Why Should You Print Your Magazine?
As digital media continues to grow, you might be thinking that you should stick to just an online magazine. But in fact, print magazine readership has grown by almost 6 million people as of 2017.
Printing your magazine can help you stand out as a leader in the industry. With so many magazines available online, showing your customers and followers that you’re willing to put in the time, effort, and money to print it can help you stand out from other similar businesses.
Printing your magazine can help you stand out as a leader in the industry. With so many magazines available online, showing your customers and followers that you’re willing to put in the time, effort, and money to print it can help you stand out from other similar businesses.
Endless Design Possibilities
Digital design tools have opened the floodgates to endless design possibilities. Free tools like Canva are ideal for those who are new to design and need some inspiration, while tools like Adobe Photoshop and Indesign are perfect for those who want complete creative freedom.
Here are a few design ideas to get you inspired:
Black and White: If you want your magazine to create a strong impression, try it in black and white. In today’s over-saturated world, you’ll stand out from the crowd.
Here are a few design ideas to get you inspired:
- Image Heavy: If your magazine features stunning shots, give more weight to the images than the words. Allow the reader to explore through photography.
- Horizontal: If you really want to stand out from the crowd, a horizontal magazine is the way to do it. This is ideal for magazines whose content is also a little out of the ordinary as the page orientation will reflect this uniqueness.
- Color blocking: If you have a wide variety of themes throughout your magazine, color blocking the pages with titles or borders in a striking color can help establish cohesiveness throughout.
Black and White: If you want your magazine to create a strong impression, try it in black and white. In today’s over-saturated world, you’ll stand out from the crowd.
Advertising in Printed Magazines
Consumers have become quickly acclimated to online advertisements. They’re used to skipping past an ad on a Youtube video or clicking out of an online popup without even a second glance.
But what about print ads?
Studies have shown that consumers prefer and trust printed ads more than those found online. And it makes sense! Anyone can pay Facebook or Google to promote their business, but printed ads take more into consideration. With online ads, advertisers have the ability to target specific groups of people just by describing their ideal customer, but print ads have to take into consideration the magazine readership.
It’s also a two-way street. The magazine editor has to approve a collaboration with the company that wants to advertise and by creating this collaboration, the magazine presents the stamp of approval to the brand. Because the readers already love and trust the magazine, they’re going to be more likely to trust the advertisers who are working with the magazine.
But what about print ads?
Studies have shown that consumers prefer and trust printed ads more than those found online. And it makes sense! Anyone can pay Facebook or Google to promote their business, but printed ads take more into consideration. With online ads, advertisers have the ability to target specific groups of people just by describing their ideal customer, but print ads have to take into consideration the magazine readership.
It’s also a two-way street. The magazine editor has to approve a collaboration with the company that wants to advertise and by creating this collaboration, the magazine presents the stamp of approval to the brand. Because the readers already love and trust the magazine, they’re going to be more likely to trust the advertisers who are working with the magazine.
How to Choose Your Magazine Paper
Think back to the last time that you picked up a magazine. People is made with a cheap and flimsy paper that can rip easily. On the other hand, Vogue is a much higher quality.
The different types of paper convey different messages to the readers. The cheapness of People conveys to its readers that it’s not there to last, nor is the information inside. And that makes sense because it’s a frequently printed tabloid. However, Vogue’s thick and glossy pages demonstrate timelessness. This magazine determines what’s in style and what isn’t. These pages are meant to last throughout the years and be a guide to the fashion movement throughout time.
Choosing the paper on which your magazine will be printed involves the feeling you want your reader to have when they read it. Do you want the issues to be collected on shelves, or are they meant to be more of a month-by-month guide?
One option is not better than the other, it simply depends on the purpose of your magazine. If you plan on printing news about your business once a month, it’s probably best to not invest in the most expensive paper. However, if every couple of months you plan on putting out collections of recipes that people might want to keep in their cookbook cabinet and mark notes on, a higher quality paper will help your magazine last.
The different types of paper convey different messages to the readers. The cheapness of People conveys to its readers that it’s not there to last, nor is the information inside. And that makes sense because it’s a frequently printed tabloid. However, Vogue’s thick and glossy pages demonstrate timelessness. This magazine determines what’s in style and what isn’t. These pages are meant to last throughout the years and be a guide to the fashion movement throughout time.
Choosing the paper on which your magazine will be printed involves the feeling you want your reader to have when they read it. Do you want the issues to be collected on shelves, or are they meant to be more of a month-by-month guide?
One option is not better than the other, it simply depends on the purpose of your magazine. If you plan on printing news about your business once a month, it’s probably best to not invest in the most expensive paper. However, if every couple of months you plan on putting out collections of recipes that people might want to keep in their cookbook cabinet and mark notes on, a higher quality paper will help your magazine last.
Quick Tips for Creating a Magazine
We’ve gathered some quick tips to help you get started with your very own magazine:
- Begin with the end in mind: What do you want your clients to get out of this magazine? As sad as it is, very few people will want to read about your day to day life. You need to give readers something to relate to. Before you start thinking about titles, page layouts, or articles, ask yourself, “what value do I want my readers to understand by reading my magazine?”
- Create a schedule and stick to it: If you want loyal readers, create your content on a schedule. Readers should know when to expect their next copy.
- Find other creatives: By necessity, magazines are collaborative projects. It’s extremely hard to write, photograph, design, edit, and print without any help. Find fellow creatives through freelance sites or Facebook groups. Have a blog or an Instagram account that you like? Reach out and see if they would be interested in working with you.
- Spend a lot of time on your design: Everything matters. Typography, cover, spreads vs pages, and even the spine can make or break your magazine. Be prepared to spend a lot of time working with a designer or designing the elements yourself.
Ready to Print Your Magazine?
Now that you know more about how and why you should have a print magazine, get in touch! We’re happy to help you through the process.
Don’t feel like talking to a human? We get that too. Check out our other printing resources instead to keep learning!
Don’t feel like talking to a human? We get that too. Check out our other printing resources instead to keep learning!