Welcome back! We hope that you’ve started implementing the strategies we’ve discussed in the “Part I” to boost the sales of your business during this holiday season.
Without further ado, we’ll dive straight into some more effective strategies.
Send Out Newsletters
While most of the businesses send out email newsletters, you can focus on printed ones. Recipients will be more likely to go through them thoroughly, while with email newsletters, most of them won’t even open them.
The objective of the newsletters should be to let the customers and prospects know how your business is doing while providing them with some valuable information. You can include information regarding new product releases and new services. To add extra value, you can mention discounts and coupons for the holiday season.
Learn more about our Newsletter printing capabilities and options >>
Use Presentation Folders
Presentation folders are one of those print marketing tools that can be used in multiple ways. First, you can place other print marketing materials, such as brochures, product catalogs, etc., inside these folders and hand them to your existing and prospective customers. It’ll help the recipients understand that you’re very organized and serious about the reputation of your business.
Once they’ve gone through the materials inside, they can start using the folders for keeping other important papers. This greatly helps with staying top of mind because, at that point, those folders become promotional products.
You can also ask your employees to use those folders, especially when they participate in trade shows, holiday fairs, and marketing events prior to or during the holiday season. They can even distribute some to capture the attention of other attendees.
Check out our presentation folder blog post here>>
As the holiday season will be immediately followed by the new year, it makes sense to distribute calendars. It’ll help your business stay at the top of the minds of your customers all year long. And to boost sales during the holidays, you can include exclusive promo codes and remind the recipients of upcoming promotions while increasing customer awareness.
The best thing about calendars is that when they’ve made their way into a home or office, they’ll be on continuous display. It helps to ensure that your business’s name and other details will be noticed by the recipients and any other person who walks by.
There’re some important things to remember when designing a calendar. First comes choosing the pictures that’ll be included in it. These images should be part of a larger theme that relates to your business or its products/services. Second, they must be of high resolution to help the product stand out. Lastly, sometimes businesses include the name of their sponsors or other advertisements in their calendars. If you too want to do the same, ensure that those advertisements don’t make your own business information muddled up.
Contact us for your custom printed calendar or other calendar options >>
Hand Out Printed Testimonials
Potential buyers will naturally like to know that your business actually has happy customers. Print out the testimonials of existing customers and case studies about how they experienced using your products/services and distribute them among your target audience.
You can always have them available on your business website, but many people want to have a tangible way to find out how a business is doing. This can be particularly true for older customers, who either cannot figure out websites or don’t prefer to use the Internet.
Contact us for your custom printed testimonial options >>
When advertising the products/services, be sure to try to capture the attention of last-minute shoppers that contribute to a significant portion of holiday sales. One effective way to do this is to add catchy taglines to the print marketing materials that you want to distribute in fairs or marketing events prior to the holiday season.