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Highly Effective Ways to Use Postcards and Direct Mail for Your Business

12/7/2021

 
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Postcards are one of the most cost-effective formats you can leverage in direct mail marketing. Postcard marketing is also one of the most successful ways to improve your brand awareness, attract new leads, and increase sales.
However, figuring out innovative ideas to use postcards isn’t an easy task, especially when many businesses frequently use this marketing material. But you don’t need to invest your precious time and energy to develop the ideas as we’ve done the hard work for you.
In this post, we’ve rounded up a few practical ideas that you can try when sending out postcards and direct mail.

Special Offers and Discounts

Are you planning to give special offers or hefty discounts on a particular purchase amount? If yes, sending out postcards mentioning these deals can be an excellent way to make your target customers aware of them.

Postcards with Handwritten Notes

If you’re trying to expand your business or enter new consumer markets, you can use postcards to attract new customers from your targeted region. It’ll be a smart idea to offer some discounts to increase sales. You can also add a personal touch to the postcards by incorporating some handwritten notes related to your business or its products/services.

Event Reminders

You can always use social media platforms and a bulk email service to remind your target audience of important events, but they don’t carry the personal element that postcards do. By sending out well-designed, vibrant postcards to the right people, you can remind them of their upcoming appointments with your business or important events and demonstrate that your company cares for them and is ready to go the extra mile.

Thank You Notes

One of the valuable ways to retain your business’s existing customers is to show that you value their patronage. Sending customized postcards with thank you notes to your existing customers may take some time, but it’s a surefire way to retain your loyal customers for years.

Greeting postcards

These days, many businesses maintain a database of their existing customers and their special events such as birthdays and anniversaries. If your company does it, sending greeting postcards to those customers on their special days can help your business acquire a unique position in the competition. You may also include some limited period offers for those customers to increase sales.

Announcing Store Opening and New Product/Service Launch

If you’re launching new products/services or opening a new store, you can use postcards and direct mail to let your target customers and the area know of it. Be sure to make the designs of the postcards attractive enough to capture recipients’ attention.

Offering Freebies

Offering some freebies or products/services at surprisingly low prices can do wonders in increasing your business’s sales. You only need to get the word out using postcards and direct mail and prepare your business to handle many visitors efficiently, whether online or in your brick and mortar location(s). If your business offers quality products/services and provides good customer service, some visitors will most likely become your customers.

As many businesses use postcards because of their inexpensiveness and effectiveness, it’s crucial to design yours thoughtfully to capture the attention of prospects and customers. Instead of making them flashy, focus on keeping the design simple with legible copy and graphics. Also, remember to include your business’s contact information and social media handles so that people can reach out to it whenever required. Finally, include a clear call-to-action in a visible space so recipients won’t miss it.

DFW Printing offers a wide variety of postcard printing options - we can print pretty much any size postcard. We also have many paper and finishing options to give your postcard that unique touch and look. DFW Printing can also handle your mailings - so from design, print, and fulfillment - your postcard mailing can be handled by us! Contact us today!

More to consider:


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UNDERSTANDING BULK MAILING AND ITS IMPORTANCE TO YOUR COMPANY

Postcard Printing
Postcard Mailing

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DFW Printing Company
3900 W. Plano Pkwy
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