While direct mail campaigns are regaining their prominence these days, it’s essential to explore fresh ideas, especially when your prospects are getting inundated with marketing materials regularly. It’s important to understand that the pieces your business sends out don’t necessarily need to be traditional. Instead, trying out captivating ideas and content can do the trick when capturing the recipients’ attention. Here, we’ve handpicked four innovative direct mail campaign ideas and three examples from leading businesses that you can adopt and use after infusing your brand’s message.
4 Exciting direct mail campaign ideas
1. Gift cards
Sending gift cards is one of the most effective ways to differentiate your business from its competitors. This approach typically performs better than sending offers or special discounts. The reason behind this is gift cards are usually considered free money. Consumers often spend more than their values when utilizing them, which essentially increases your business’s sales.
2. Traveler kit
If your business targets top-tier executives, sending traveler kits could be an effective idea to keep them engaged. In today’s globalized business landscape, frequent travel for work has become common for most people holding high-level positions. Everyday items that the kit can contain include earplugs, hand sanitizer, grooming essentials, and a book of puzzles, among others. Of course, any of these can be swapped out for something that relates more to the recipients.
3. Multiple discount coupons
Instead of sending only one offer to the recipients, why not provide them with a variety of offers/coupons? If possible, try to send multiple yet different coupons – from a specific discount on a fixed total purchase value to a certain percentage off of a particular product/service. It’ll naturally increase the chances of the recipients purchasing from your business. Additionally, the more coupons someone receives, the longer will be the shelf-life of the direct mail material.
4. 3D mailers
Rather than sending traditional two-dimensional mailers, it’s possible to surprise the audience with eye-catching three-dimensional materials. Though this approach typically generates a high response rate, it’s an expensive affair. There are two reasons behind this. First, it’ll require a professional design agency’s involvement, and second, the postage will most likely be higher because these are often considered parcels. But if your business can afford the additional costs, they’re undeniably well worth the investment.
Regardless of the idea your business wants to include in the next direct mail campaign, it’s essential to prioritize personalization. Personalization not only generates a feeling that the sender is speaking to the recipient directly, but it significantly increases the likelihood of them taking action as well.
4 Exciting direct mail campaign ideas
1. Gift cards
Sending gift cards is one of the most effective ways to differentiate your business from its competitors. This approach typically performs better than sending offers or special discounts. The reason behind this is gift cards are usually considered free money. Consumers often spend more than their values when utilizing them, which essentially increases your business’s sales.
2. Traveler kit
If your business targets top-tier executives, sending traveler kits could be an effective idea to keep them engaged. In today’s globalized business landscape, frequent travel for work has become common for most people holding high-level positions. Everyday items that the kit can contain include earplugs, hand sanitizer, grooming essentials, and a book of puzzles, among others. Of course, any of these can be swapped out for something that relates more to the recipients.
3. Multiple discount coupons
Instead of sending only one offer to the recipients, why not provide them with a variety of offers/coupons? If possible, try to send multiple yet different coupons – from a specific discount on a fixed total purchase value to a certain percentage off of a particular product/service. It’ll naturally increase the chances of the recipients purchasing from your business. Additionally, the more coupons someone receives, the longer will be the shelf-life of the direct mail material.
4. 3D mailers
Rather than sending traditional two-dimensional mailers, it’s possible to surprise the audience with eye-catching three-dimensional materials. Though this approach typically generates a high response rate, it’s an expensive affair. There are two reasons behind this. First, it’ll require a professional design agency’s involvement, and second, the postage will most likely be higher because these are often considered parcels. But if your business can afford the additional costs, they’re undeniably well worth the investment.
Regardless of the idea your business wants to include in the next direct mail campaign, it’s essential to prioritize personalization. Personalization not only generates a feeling that the sender is speaking to the recipient directly, but it significantly increases the likelihood of them taking action as well.
3 Outstanding direct mail examples
1. Stadium Shoe Box from Nike
Nike created these limited edition shoeboxes to motivate kids to join athletics. Once opened, the boxes offered a resemblance to a stadium. Moreover, a sound, similar to a cheering crowd, was also produced by those innovative pieces.
1. Stadium Shoe Box from Nike
Nike created these limited edition shoeboxes to motivate kids to join athletics. Once opened, the boxes offered a resemblance to a stadium. Moreover, a sound, similar to a cheering crowd, was also produced by those innovative pieces.
2. Liberty Mutual
This auto insurance provider sent standard postcards with an innovative scratch-off feature, thus letting the recipients know of its offerings. By using the interactive pieces, it displayed the problem and the solution at the same time.
This auto insurance provider sent standard postcards with an innovative scratch-off feature, thus letting the recipients know of its offerings. By using the interactive pieces, it displayed the problem and the solution at the same time.
3. Earth Hour Candle Box
To motivate companies and enterprises to mark the Earth Hour, WWF produced boxes of yellow candles and sent them to industry leaders and CEOs. From the front, the boxes resembled the façade of a building with “lights turned on” and “lights switched off” when the candle is pulled out.
To motivate companies and enterprises to mark the Earth Hour, WWF produced boxes of yellow candles and sent them to industry leaders and CEOs. From the front, the boxes resembled the façade of a building with “lights turned on” and “lights switched off” when the candle is pulled out.
Wrapping up
The above ideas and examples can spice up your direct mail campaigns and make the recipients feel excited by seeing the materials. Get creative and partner with a top-tier printing service like DFW Printing Company to ensure you get the most out of your effort, time, and money.
The above ideas and examples can spice up your direct mail campaigns and make the recipients feel excited by seeing the materials. Get creative and partner with a top-tier printing service like DFW Printing Company to ensure you get the most out of your effort, time, and money.